Michael Gingold Email & Phone Number

Florida, United States

Us

Us

Us

Exceeding aggressive targets inside a 120+-store territory with 8 brands, I am navigating high-level consumer engagements, building relationships with corporate and independent owners, and boosting category relevance. Determined to both achieve KPIs and increase brand awareness, I collaborate across large accounts, regional wholesalers, and senior leadership while innovating new signage tactics, training fellow team members, and increasing retail marketing. I have been widely successful at introducing new products by tying legacy brands to next-generation products to increase market launch effectiveness, build trust in new brands, and elevate customer engagements.EXAMPLES OF SUCCESS:  Grew Vuse Alto vapor product 14.2 cartridges per week per store with market share increase from 30+ points to 57.7 points.  Increase total network of FMC brands 1.14 market share points. Delivered a YTD FMC volume increase of 12.4% Built up 5th highest Vapor share of market in Florida.  Increased back-bar retail space by minimum of 4 square feet in 30 independent accounts.  Defined innovative tactics to grow Circle K Chain accounts in territory 270% for NGP and 60% for NMO. Maximized product footprint by 60+ square feet in 11 locations for a single chain account.  Championed development of internal communication podcast called RAIdio.

Us

Positioning myself as a key asset across the organization, I was promoted to train and develop the next wave of territory manager that encompassed 3 territory managers, 2 chain accounts and 2 suppliers. I connected with each territory manager to understand their strengths and weaknesses while crafting training programs that matched their skill and tenure. EXAMPLES OF SUCCESS:  Oversaw 3rd-party marketing team – defining performance targets and schedules.  Grew brand awareness within key accounts – boosting knowledge of competitive landscape and data analytics.

Us

Charged with boosting the sale of Natural American Spirit Cigarettes across 600+ accounts, I quickly entered this role and defined the strategies necessary to grow volume and share, build brand awareness, and penetrate retail accounts within Eastern Washington, Northern Idaho, and Western Montana. This was the largest territory in the company and one of the only ones to stretch across multiple states. Travel was a large part of this role. EXAMPLES OF SUCCESS:  Increased distribution across 7 core styles.  Trusted to work 5 trade shows across the territory.  Sold in 2 new lines that were distributed across all 3 states.

In this capacity, I innovated new communications and brand tactics to deliver on targets for Signal Cigarettes. My core objective was to increase brand presence in a competitive market that included 350+ retail store locations. EXAMPLES OF SUCCESS:  Recognized as top-ranked sales associates 8 consecutive months.  Penetrated Spanish-speaking store locations with rebranded signage in the Spanish language to increase consumer connections.  Sold over 1M cartons.

The main focus of my role was to build up the strategies that would propel the opening of new accounts, achievement of revenue targets, and increases in volume for 4th-tier cigarette brands within the Florida territory. A natural sales leader, I exceeded aggressive metrics and KPIs month after month. EXAMPLES OF SUCCESS:  Expanded into 3 new markets.