Michael Ginley Email & Phone Number

Louisville, Kentucky, Us

- Develop advanced SEO strategy, including harnessing the insights of SEM, to meet immediate and long term company goals.- Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site.- Identify technical SEO problems, utilize proper tools for research and discovery, and be able to provide recommendations and solutions.- Make content recommendations that align with customers and desired customer experiences that assist in reaching the search addressable audience across the Learn, Shop and Choose search activities.- Communicate SEO strategies and goals and collaborate with internal teams, including designers, content strategists and writers, and product owners.

Des Plaines, Il, Us

-Planning and executing the SEO / SEM process for multiple clients.-Tracking, analyzing, and reporting results using Google Analytics, Google AdWords and SEO industry tools.-Understanding clients' digital marketing KPI's in order to translate goals into executable strategies through ongoing maintenance and enhancements.-Owning the entire organic and/or paid growth channel, driving numbers, converting into real leads and ultimately revenue.-Identifying KPIs and completing work as needed to improve clients' site rankings and click-through rates in major search engines.-Working with production teams, ensuring architecture is aligned with SEO / SEM goals.-Completing site audits accounting for technical, on-page and off-page factors.- Results--> Increased page 1 rankings from 239 to 2,145 in 10 months.--> 43% increase YOY in organic revenue after site migration. --> 297% increase in video clicks in 2020 due to utilization of video XML sitemap.

Westlake, Ohio, Us

-Research and development of recommendations for keyword focus on client digital properties for optimization.-Navigation Recommendations, URL and Directory Structure Naming, Titles and Metadata Recommendations, Site Framework Analysis, Search Engine Compliance Analysis.-Ongoing monitoring of client sites in support of best in class SEO practices.-Develop effective search engine migration strategies for new website launches to maintain and improve rankings post launch.

Westlake, Oh, Us

Created a full marketing campaign for Hyland's new product ShareBase. I worked with every area of marketing as well as other departments to run a full campaign from start to finish. I along with my fellow interns created a video, emails, landing pages, infographics, and a SnapApp sent out to an IT audience to market this new product.

Marketing/Managment

Education record