As a Paid Search Associate at Red Ventures, I managed high-impact campaigns across multiple brands within the Home, Energy, and Financial Services verticals, including notable brands like SaveOnEnergy.com, ChooseTexasPower.org, TexasElectricRates.com, MyMove.com, CNET.com, and Bankrate.com. I was responsible for overseeing multi-million dollar monthly budgets, ranging from $2.5M to $3.5M, and driving performance improvements through data-driven optimization.Key responsibilities included:Budget Management & Optimization: Led the strategic allocation of substantial monthly budgets, ensuring efficient spend to maximize ROI and achieve key performance metrics (CPA, ROAS, CPL).Campaign Performance Analysis: Conducted deep-dive analysis of search campaigns, identifying growth opportunities, and optimizing bids, keywords, and ad copy to improve performance.A/B Testing & Experimentation: Developed and executed A/B tests on ad creatives, landing pages, and bidding strategies, leveraging insights to refine campaigns and increase conversion rates.Reporting & Insights: Created detailed performance reports to communicate actionable insights and recommendations to stakeholders, driving informed decision-making.Collaboration & Strategy: Partnered with cross-functional teams to align paid search strategies with broader marketing goals, contributing to the growth of Red Ventures’ portfolio in competitive markets.This role provided extensive experience in managing complex paid search campaigns, leveraging data to drive strategy, and optimizing performance at scale in fast-paced and highly competitive industries.

As an Assistant Marketing Manager, I led strategic initiatives to enhance digital presence and brand visibility, with a focus on email marketing, social media, and PR efforts. I spearheaded the email marketing team's campaigns, primarily aimed at gaining high-quality backlinks to boost SEO authority. Additionally, I oversaw organic social media strategies on Instagram and Facebook, driving audience engagement and growth.Key responsibilities included:Email Marketing & Link Building: Led the email marketing team in developing targeted outreach campaigns designed to secure backlinks from authoritative sources, significantly enhancing domain authority and search engine rankings.Organic Social Media Management: Managed content strategy, scheduling, and engagement for Instagram and Facebook accounts, successfully increasing followers, reach, and overall engagement.PR Campaign Support: Assisted in launching public relations efforts to increase brand visibility, including crafting press releases and managing media outreach.Content Creation & Optimization: Collaborated with design, SEO, and content teams to produce compelling social media posts, new content pieces, and email content that aligned with brand messaging and drove engagement.Performance Analysis & Reporting: Analyzed campaign performance data to refine strategies, improve engagement metrics, and report on key successes to stakeholders.

In my role as a Digital Marketing Associate, I focused on enhancing brand authority and driving organic growth, particularly for our new solar initiatives. My primary responsibilities revolved around link building, competitor analysis, and email marketing to support SEO strategies.Key achievements and responsibilities included:Link Building & Outreach: Led link-building efforts, securing over 1.5K high-quality backlinks to our solar pages, significantly boosting organic search visibility and domain authority.Email List Creation & Campaigns: Developed targeted email lists and outreach campaigns aimed at securing backlinks, expanding our network, and driving organic traffic.Competitor Analysis & Link Scraping: Conducted thorough competitor site analysis to identify link-building opportunities, leveraging insights to enhance our own SEO strategy.Brand Authority Development: Supported the launch of solar initiatives by building brand credibility and increasing visibility within the renewable energy space.Performance Tracking & Reporting: Monitored backlink performance, reported on key metrics, and provided actionable recommendations to optimize future campaigns.

As a Production Manager at Perdue Farms, I was responsible for leading a team of 7 supervisors and approximately 100 indirect reports to ensure the plant met its daily operational targets. My focus was on optimizing production efficiency, maintaining quality standards, and ensuring safety compliance across the plant.Key responsibilities and achievements included:Team Leadership & Management: Directed and mentored a team of 7 supervisors and a large production workforce, fostering a culture of accountability, teamwork, and continuous improvement.Operational Excellence: Ensured the plant consistently achieved daily scheduling targets, optimizing throughput, yields, and product quality while minimizing waste.Quality Control & Assurance: Implemented rigorous quality checks to maintain product standards and compliance with regulatory requirements, contributing to customer satisfaction and brand reputation.Safety & Compliance: Championed safety initiatives, leading to a reduction in incidents and promoting a safe working environment in line with OSHA regulations.Performance Monitoring & Reporting: Analyzed production data to identify bottlenecks and implement process improvements, resulting in increased efficiency and reduced downtime.Cross-Functional Collaboration: Collaborated with planning, maintenance, and quality assurance teams to streamline operations and enhance overall plant performance.

1. Train, direct, and develop associates to meet operating, safety, and quality requirements within the department / area. 2. Supervises production staff to ensure product quality and integrity, and ensures all finished product meets or exceeds customer requirements 3. Creates and maintains an environment that is conducive to retaining associates. Consistently administers company policies and procedures. 4. Support and promote the company’s annual People, Products, and Profitability goals through effective and efficient planning, communication, coaching, training, and overall direction of the workforce. 5. Support the 3 P’s. People – Turnover, Safety, Associate Engagement; Products – Quality and consistency of products; Profitability – Contribute to achievement of Key Initiatives.