Michael Goede, Ms, Mba Email & Phone Number

Maintain and grow relationships with healthcare company clients to understand and serve their educational goals and grow the ASCO Advantage program domestically and abroad.• Increased program revenue by over 70% year over year.• Identify new opportunities through line extensions for existing clients and identifying new clients to diversify revenue channels.• Lead pricing and product format discussions to ensure the timely and successful delivery of programs according to customer needs and objectives• Serve as the lead point of contact for all customer account management, by establishing new, strong, long-lasting client relationships.• Develop trusted advisor relationships with key accounts and internal stakeholders, by building and supporting strong collaboration and interactions with the Advantage Education team.• Forecast and track key account metrics by developing and reporting periodic account status and revenue results to support the overall company business plan and objectives• Implement process improvements increasing effective usage of MS Dynamics CRM across department

Provided support for all areas of revenue generation for the organization with specific focus on revenue growth from corporate partnerships to support ASH’s strategic direction and initiatives.• Created annual business plans to increase revenue and sustained current programs through extensive market research and corporate outreach to prospective and current corporate partners.• Managed corporate partnership pipeline, by establishing and maintaining productive and value-added relationships with new and existing partners.• Leveraged Salesforce CRM, increasing transparency of sustainability and growth revenue metrics from Development activities.• Supported key initiatives, including but not limited to the Health Equity Collective, by promoting diversity within the other community of clinicians and investigators within hematology and supporting progress to address the impact of healthcare inequality.• Negotiated holistic engagements with corporate partners across the ASH’s multiple revenue channels, creating multi-year development plans to drive growth• Served as point of contact and strategic consultant for ASH corporate engagement programs, maximizing partner loyalty and promoting ASH strategic priorities on a regional, national, and international level.

Provided Business Development leadership, direction, and motivation to USP’s global account management team of 20 account managers across 5 global regions (US, EMEA, Greater India, Greater China, and Asia Pacific). Facilitated an ongoing training of monograph development sales process and proper utilization of USP360 (Salesforce CRM) for 40 active users around world. Managed 1 customer engagement manager (sales), 1 acquisition manager (operations) directly and 1 indirect international acquisition manager.• Increased global stakeholder participation 84% and program effectiveness 31%, utilizing USP360 and Tableau, creating ad-hoc scorecards and dashboards.• Maximized account management effectiveness by designing enterprise platform that identified future sales opportunities and product portfolio gap analysis exercises.• Leveraged innovation by incorporating a standard sales process for tracking development pipeline activity, informing leadership teams on progress towards goals and account managers on individual metrics.• Strengthened customer experience and account manager awareness of USP-NF impact by collaborating within cross-departmental groups, incorporating internal and third-party data sources into Enterprise Salesforce instance.• Spearheaded evaluation of new customer engagement and alliance structures with Strategic Business Development Division by analyzing effectiveness and relevance of current model and performing direct market research of industry stakeholders, validating improvement recommendations presented to executive leadership.

Rockville, Maryland, United States

Mentored international group of 4 account managers in 3 global regions. Managed 1 direct report for review and completion of monograph donation packages.• Increased annual donations 6% per year for 5 years, developing global strategy and expanding donor community to second and third tier accounts.• Collaborated and engaged multiple program units (PUs) leadership (i.e., Small Molecules, Excipients and Dietary Supplement), driving continuous alignment and goal refinement of relevant PU donation opportunities.• Improved visibility for senior leadership by establishing reporting functions for donation program.• Optimized local support for monograph donations, creating training and mentoring program for 20 account managers in 4 regions (US, EMEA, India, China).• Introduced new tracking tool for monograph donation activities, leveraging Microsoft (MS) Excel until Salesforce CRM was online and functional for donation process.

Established relationships with key accounts in US, Canada and Europe, Middle East, and Africa (EMEA). Centralized communications and goal alignment for monograph donations activities.• Increased monograph donations from 25 per year to 100+ donations in 3 years, establishing and maintaining strategically important accounts.• Informed and educated sponsors on standard-setting process and future scientific trends, representing USP on external meetings.• Improved donor communication coordination and created marketing materials, establishing standard operating procedures (SOPs) and value proposition collateral.

Ms, Biotechnology

Mba, Business Administration

Bachelor Of Science (B.S.), Chemistry

Activities and Societies: Sigma Phi Epsilon