Michael Goff Email & Phone Number

Ash Vale, Gb

Pawtucket, Ri, Us

Pawtucket, Ri, Us

Suwon-Si, Gyeonggi-Do, Kr

Pawtucket, Ri, Us

Created large outstanding retail point of sale for large-scale toy shops (Hamleys, Selfridges, Daniels Windsor, Tesco, Asda & many more) and collaborated with sales teams across UKI to implement concepts and solutions for meeting POS needs. Led organisation of events, trade shows, and marketing assets development for all Hasbro events across UKI. Identified and coordinated retail marketing and sales material requirements from sales and brand teams. Generated event plans, including concept, booth design, activities, staffing schedules, and asset needs. Oversaw logistical aspects of event to ensure timely delivery of collateral and samples for all shows. • Ensured consistency for retail point of sale across EMEA.

Milpitas, California, Us

In 2019 we found a need for the team to have a sole member to look after our European events due to the company growth in this area. I offered my services to look after this as my sole task, with a new member of the team coming in to take over on the POS side of my job role.For the whole of 2019 I ran all Corsair events from start to finish. This allowed our regional PR teams to focus on their main tasks and insuring that the Corsair look and feel was consistent across Europe. In 2020 I was officially given the job title of Events Specialist Europe after proving myself in 2019. Allowing for my manager to take a back seat with the organisation of events to focus on other tasks.In this role I was now the point of contact for everything to do with events, this included booth look and feel, budgets, hotel and travel bookings, event logistics, staffing plans, product to be displayed, activations on stand plus much more.Roles and responsibilities:Creating a cohesive event plans including concept, booth design, activities, asset needs and staffing schedules.Looking after event budgets.Managing all logistical elements of the event to ensure on-time delivery of collateral and samples for each show, either with our own logistic team in house, or with our booth builder..Conducted kick off and weekly/fortnightly meetings to make sure the event is always on trackConduct wrap-up meetings and prepare performance reports to allow us to learn from each eventTook a large work load off our regional PR teams, meaning they can focus on their main task.Attend event build days, and help set up the booth to ensure the quality and look and feel we want is alway meet.Develop new ideas of products displays and activations across the booth, then rolling this out EU wide.

Milpitas, California, Us

As Marketing Project Coordinator I looked after and developed retail point of sale. Working along side our sales teams across Europe to implement concepts & solutions for the POS needs. I was also be responsible for organising logistics of events, trade shows and creating marketing assets for all Corsair events across Europe along side my manager.Position Summary, Responsibilities and Expectations:Retail Marketing - POSWorking along side the sales teams needs I planed and executed retail concepts and ideas in alignment with brand guidelines & communication strategy.Maintained existing POS and continually looked for new was to develop new POS concepts and assetsCoordinated retail marketing and sales material need from our sales teams, and maintain a consistent look EU wideWorking with suppliers to make sure projects are delivered on time, allowing for Corsair to have the best retail presence possible.European EventsAssisted in creating cohesive event plans including concept, booth design, activities, asset needs and staffing schedulesManaged all logistical elements of the event to ensure on-time delivery of collateral and samples for each showHelped conducted wrap-up meetings and prepare performance reports to allow us to learn from each eventAssisted regional PR teams in all aspects of running the eventWorked on the show floor to allow for the smooth running of the event

Crondall, Farnham, Surrey, Gb

As Marketing & Communications Senior Assistant for Natta Building Group, I am involved in promoting multiple companies, working with both B2B and B2C products and services. I am responsible for project managing the marketing campaign for CISTC, a bespoke training programme and one of the companies within the Natta group.As well as my responsibilities within the office, I am currently undertaking a Certificate in Professional Marketing (CIM – Level 4), due to be completed in April 2018. At present, I have successfully completed ‘Integrated Communications’ and ‘Customer Experience’ units of the qualification.My day-to-day responsibilities include:• Social media and social media plan – Blogs, Twitter, Facebook, Instagram. Compiling and co-ordinating Social Media editorial calendar.• Email marketing campaigns – promotion of CISTC on a B2C and B2B basis.• Reporting on analysis of email marketing campaigns.• Creating marking collateral; proofing and redesign of educational material for CISTC.• Updating old marketing materials to bring into accordance with brand guidelines.• Running of weekly marketing meeting.• Assisting marketing manager with day-to-day tasks and responsibilities.• Overseeing and supporting marketing communications assistant with task at hand and answering any queries.• Point of contact for Marking when Marketing Manager is out of the office (two days per week)• Google Adwords – managing, updating, and using analysis to improve online performance. • Copy-writing for various media platforms including, press-release, editorial, strap-lines etc.• Original in-house design; fliers, brochures and posters etc.• Internal updates on current marketing activity.Other responsibilities:• Creating processes and marketing framework.• Arranging internal events; Summer and Christmas Staff parties.

Farnborough, Hampshire, Gb

As Marketing Executive for Enigma I am involved in promoting the four brands to each customer demographic. Each brand provides for a different type of customer and I am therefore required to establish and develop ideas across a broad customer base, and tailor my work according to the appropriate brand.As well as my responsibilities within the office, I am currently undertaking a Certificate in Professional Marketing (CIM).My day-to- day responsibilities include:- Preparing weekly press advertisements.- Communicating with airports to help promote each brand across multiple channels.- Attending and presenting to customers at B2C exhibitions such as The Telegraph Ski & Snowboard Show (London) and Ideal Home Show at Christmas (London).- Liaising with design and media buying agencies on creative design and Booking advertising, respectively.- Briefing agencies on full specifications for projects including customer demographic and budget.- Copy-writing for various media including, press-release, editorial, strap-lines etc.- Original in-house design; fliers and posters etc.- Creating Web banners.- Updating internal teams as to current marketing activity.- Assisting the Enigma Marketing Manager.Other responsibilities:- Spear-heading marketing for new brand: Total Cycling Holidays- Arranging internal events; Summer and Christmas Staff parties.During my time at Hotelplan I transferred to Inghams (another brand of Hotelplan), for a period of three months in order to assist their team. Inghams provide for a different customer base, offering a significantly varied product to anything within the Enigma brand. This was beneficial to me as the experience increased the versatility of my marketing skills and my ability to provide for a different customer and work under an alternative marketing strategy.

Malmesbury, England, Gb

As Online Product Content Manager for Snow and Rock Group, I was responsible for management of the Content Team, as well as upload of content for the websites of all three companies within the group (Snow+Rock, Cycle Surgery and Runners Need). My daily managerial tasks were to monitor a team of three to six Content Assistants and their work in implementing the upload of content to the sites and dealing with the training of the Content Team and queries from both the Content and Buying teams. I reported directly to the Content Manager and Ecommerce Director.Skills & Requirements of the role:- Sourcing, editing, cropping and uploading images.- Writing original product copy.- Coding content within an HTML structure.- Liaising with buyers regarding merchandising and key products.- Sourcing and adding product videos.- Proofing the sites to ensure all links were workable and up-to- date/user-friendly.- Merchandising pages.- Working with the Ecommerce Manager and Content Manager to create the best content and improve the customer journey.- Proof-reading.- Improving and updating pre-existing product content.- Writing blog posts.- Shooting and editing photographs.

Malmesbury, England, Gb

I joined the Snow And Rock Group as a Web Administrator within the Mail Order department. I was a contact for all online customers wanting to know about their orders, as well as answering any product questions by phone or email. I was responsible for contacting customers to inform them of the progress of their orders.

London, London, Gb

As Health and Safety Officer, my responsibilities were to carry out risk assessments and report to Management on any potential hazards which became apparent. Assessments were carried out in numerous areas including; DSU (Display Screen Users), Manual Handling, staff members with special requirements and Fire Risk. I also led training for new-starters in Manual Handling and Fire Safety. I was a First-Aider and coordinated the First Aid team and rota. In my facilities role I liaised with contractors, assisted staff with any IT issues (tills/computers), undertook and recorded daily checks, and was a key-holder. I opened and/or locked the building several times per week and was on-call in the event alarms were triggered during the night.

Certificate In Professional Marketing, Marketing

Education record