- Oversaw local news and event coverage to scale established regional readership and drive localized traffic.- Monitored, evaluated, and interpreted site analytics, using data to inform editorial strategy.- Commissioned and edited features from a network of freelance music, news, and culture writers.- Coached writers through edits, ensuring each story is told in its clearest and most resonant tone.- Liaised between artists, labels, and management teams, to coordinate exclusive premieres of audio and video releases.- Project-managed digital cover stories from ideation to completion, booking the talent, writing the features, creative directing the visual assets, and managing the production budget. - Consistently met tight turnovers and deadlines, regardless of a project's scale. - Prepared, scheduled, and published articles to CMS, ensuring SEO standards were met as they evolved.- Built and executed monthly editorial and social modules for the content calendar.- Collaborated with the in-house Sales team to develop cross-platform marketing campaigns for events, editorial modules, and merch drops. - Guided Social and Creative teams on social design packages for editorial features that generated tens of millions of impressions across TikTok, Instagram, Facebook, and Twitter, as well as hundreds of millions of page views. - Assisted in the development of newsletter and service journalism strategy. - Created, sourced, and managed, all supporting visual and copy assets for social distribution.- Maintained streaming accounts and produced all playlist content, specializing in classic and contemporary Hip-Hop and R&B, as well as new releases across both genres.- Worked alongside developers to troubleshoot errors on new and archival pages.

- Designed the editorial calendar to reflect the interests and values of our audience.  - Authored editorial and social style guides.- Launched and managed official streaming accounts, creating an essential music discovery platform for fans and artists alike. - Oversaw all music editorial, commissioning and editing pieces from freelancers, writing features, and programming all content channels, - Led marketing brainstorms for merchandise drops and executed all editorial materials for targeted and programmatic campaigns. - Curated and produced editorial programming for co-branded live events with Red Bull Sound Select. - Co-programmed, booked, and produced live content capture for the 2016 and 2017 Roots Picnic Festivals.

- Published 30–40 news, music, and culture, pieces per week.  - Scanned tips and social media for timely blog topics, breaking news items, and viral moments. - Maintained weekday social shares on Twitter (200% audience growth,) Facebook (150% audience growth,) and Instagram (200% audience growth.)- Conceptualized and produced evergreen content and franchises: print and video features, interviews, in-depth profiles, album reviews, event recaps, and playlists.

-Created and executed online media recommendations to support client campaigns and increase client visibility.- Worked closely with Project Manager to achieve all client goals and promotional objectives via social.- Ran and optimized paid campaigns across display advertising partners such as Google, Facebook, and emerging platforms.-Continuously sought innovative and creative ideas to meet client needs, solve issues, and drive the social strategy.-Measured, monitored, and reported results on an ongoing basis for multiple clients, developing new reporting standards and optimizing current formats.

-Responsible for the booking of shows and events for our artists, particularly an R&B singer out of Sacramento, Jeff Huston.-Cold call various segments of the entertainment, technology, and fashion industries to solidify endorsements and sponsors.-Developed Electronic Press Kits and One Sheets out of photos, videos, and press for our artists.

Facilitated the procurement of equipment through relentless and steadfast marketing. Scheduled and assisted in pick ups and deliveries.

Oversight of warehouse operations, coordination of shipments, packaging and deliveries.

Responsible for loading and unloading shipments, while making sure to keep an accurate count for inventory purposes.