Director, Marketing Communications | Bud Light Family
St. Louis, Mo, Us
- Lead all internal and external communications for the Bud Light brand and its portfolio of products- Led the rollout of Bud Light’s refreshed brand positioning - ‘Easy Enjoyment’ – including unveiling a new brand campaign, the development of all communication materials, securing thought-leadership opportunities, and more- Led the launch and communications strategy for Bud Light NEXT, Anheuser-Busch's first-ever zero carb beer, and Bud Light Seltzer Hard Soda- Support Bud Light’s major sponsorships across sports (NFL, MLB NHL), eSports and music- Lead all communication activities to support Bud Light's Super Bowl marketing campaigns- Amplified Bud Light's holistic Return to Sports marketing program which included a hero piece of content, consumer call to action and sweepstakes- Led the launch of the "Bud Light Summer Stimmy," Bud Light's hilarious, but very real proposal to bring up to $10 million of fun to consumers for an epic summer; and "Thursday Night Shutout," an initiative which promotes Black-owned business across the country leveraging Bud Light's Thursday Night Football sponsorship- Responsible for leading all efforts to support “Bud Light Seltzer Session: Your Flavor. Your Show.,” including negotiating talent, developing marketing communications strategy and more- Develop earned and digital media ideas which drive brand awareness and buzz, including: Chief Meme Officer, BL6 - a gaming console which doubles as a beer cooling system, Flavortown, Minshew Mania, The Kicker Challenge (McManus vs. Prater) and more- Secure thought-leadership opportunities for various Bud Light/Anheuser-Busch executives, including interviews, panels & fireside discussions- Draft press materials, key product/interview messaging documents and collateral for C-suite executive opportunities- Manage and lead external agency partners to successfully launch and sustain marketing communication programs
