Michael Gou Email & Phone Number

Macau

1. Responsible for marketing and brand strategy, Beyond Resort and Travel Plus, to drive business growth, diversify customer structure and enhance brand equity, covered the Greater China and oversea markets, including Japan, Korea, Southeast Asia, etc.2. Build up integrated business funnel from upper to lower and digitalize the entire customer experience from non-gaming to gaming customer journey. Keep tracking customer performance amongst all resort facilities, including retail outlets, food and beverage, hotel, and entertainment, etc.3. Create and repositioning the partnership and membership system, including non-gaming (Wynn Insider) and gaming (Wynn Rewards) to offer the flexibility to different markets, partners, and business purpose with holistic CRM campaign management and data monitoring metric.4. Social media matters. Plan and execute daily social operation and campaigns, leveraged diversified entertainment events and partners, such as retailer cross promotion, fashion shows, concerts, sports games, art and culture, roadshows, meetings and conventions, etc.5. Paid media and KOL/KOC management. Cooperated with key media partners and channels based on different membership tier and business objectives to increase brand awareness and reputation, drive on-property traffic and conversions. We covered PRC market with Tencent, Alipay, Red, Douyin, Dianping, Search, Ctirp and Meituan, etc. and oversea markets with Facebook, Instagram, TikTok, YouTube and Google, etc.6. Digital innovation and solution. Establish digital platforms and tools to satisfy our customers experience and sales and operation teams. As achievements, we delivered and enhanced new official website, membership center, gaming application, on-property kiosk, MMA, GCM and integrated CMS, etc.

Beijing, China

1. Responsible for marketing communication and brand strategy, covered creative, digital & social, media planning & buy, sponsorship, and CRM.2. Plan, execute and own integrated marketing campaigns to increase brand/franchise awareness and reputation, drive showroom traffic and sales leads. Took lead for all-new product launch campaigns, promoting QX50, QX60, Q50L and delivered brand campaigns, such as Beyond the Number, Race for Rice, etc.3. Content development and management – creation of new China-specific content and adaptation of relevant global content for local platforms, covered both of creative and digital/social assets.4. Set media objective, analyze consumer dynamics, and develop media strategy and campaign implementation throughout media activation and content-wise cooperation based on annual marketing plan and calendar.5. Develop sponsorship strategy to leverage more resources to sharpen and enhance brand identity, including TV shows, movies, events, sports, such as On the Road, Spartan, Race the world, etc.6. Manage agencies to support always-on programs, campaigns and community management.

Beijing City, China

1. Responsible for developing and implementing strategy for digital and social marketing, including website, SEM, leads management, social marketing campaigns, automobile vertical community, etc.2. Build up and manage online communities to touch fan base, and keep daily connection throughout weibo, wechat, toutiao, douyin, vertical BBS, KOL, etc.3. Content development and management – creation of new China-specific content and adaptation of relevant global content for local platforms.

Beijing City, China

1. Develop digital strategy for e-commerce, social marketing and CRM.2. Plan and implement O2O initiatives for e-commerce and the other licensee companies.3. Coordinate with GMG licensees and NBA marketing partners for product and premium development, marketing promotion and retail development.4. Analyze and track the effectiveness of campaign performance and identify the area of improvement from both creative and media investment perspective.5. Research and analyze marketing trends to identify licensing categories and distribution channels.

Beijing City, China

1. Brand building and communication, create positive brand association with implement integrated marketing campaigns, including brand book localization, creative development, media planning and execution.2. Digital communication, including developing campaign site, SEM&SEO, mobile, and social media.3. Market research, coordinate with CMI, i.e. brand audit, customer study, competitor monitoring, etc.4. CI &VI management, support and supervise regional offices to develop communication incentives.5. Agency management, creative & media agency, SEM, CMI, and production house.6. Project management and daily communication in multi-cultural and multi-functional teams to facilitate brand activities.7. Finance & Controlling team coordination.

China

1. Set media objective, analyze consumer dynamics, and develop media strategy and master plan.2. Develop media campaign and control the implementation, including product launch, sales push, etc.3. Keep updated with clients for competitor monitoring, media market scene and relevant research insight.4. Media consulting for nationwide dealer opening, used car and fleet sales independently.5. Support media director to coordinate with clients, creative agency and media for better media service and supervise media planner for day-to-day operation.6. Serve 3 clients in one team, including BMW, Deutsche Bank, and Schneider-Electric.

Doctor Of Business Administration, Business Administration And Management, General

Emba, Business, Management, Marketing, And Related Support Services

Master'S Degree, Communication And Media Studies

Bachelor'S Degree, Marketing