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Top producing senior SaaS and DaaS salesperson. High energy strategic digital sales, marketing and insights executive with 20+ year successful track record generating revenue for vendors, media companies, publishers, brands, and agencies. Excels at all stages of new business acquisition with particular strengths at closing new prospects and nurturing client relationships to drive renewals, up-sells and cross-sells. Expertise in selling both SaaS platforms and enterprise services across multiple data sets and platforms: Digital, Social, Search, Mobile, Video, CTV, Linear TV, and Custom Solutions. Specialties: New Business Sales; SaaS sales; Enterprise Sales; DaaS sales; Up-sells, Retention; Client Services; Data, Insights and Analytics; Cross Platform Media Measurement and Analytics; Client development; Client management; Performance marketing; Amazon Marketing Services; Facebook; Google; PPC; Social Influencers; Customer acquisition and retention; Actionable consumer insight generation and distribution; Radio/Audio; Direct Response; Podcast; Social Influencers; Inbound Marketing; Marketing Automation; HubSpot; High conversion content creation across multiple digital platforms (social, mobile, email, blogs, video); SEO; SEM; Customer experience/satisfaction; NPS; Brand creation, strategy, positioning, and execution; Custom branded online community development, management and exploitation; Media mix modeling; 360 Degree ROI measurement & attribution services for TV, digital, video, mobile, social, radio/audio, experiential and cross-platform campaigns.
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Client PartnerMeasure Protocol Sep 2023 - PresentLondon, England, GbMeasure Protocol is a Consumer Behavior Data, Analytics & Insights company that provides clients with a holistic and in-depth view of the consumer's digital footprint at a user level. We track and measure every digital touchpoint a consumer makes: purchases, search, streaming usage and engagement, social usage and engagement across all platforms, app usage and engagement, podcast and music listening, etc. Brands, publishers, Media & Entertainment providers, and agencies use Measure's data and insights to drive more revenue, inform and optimize sales and marketing strategies, grow audience and customer base, and gain a competitive edge through unparalleled competitive intelligence. Our data is collected via a 100% permission-based, privacy compliant online community. -
Director Of SalesComscore, Inc. Jan 2022 - Sep 2023Reston, Va, UsI am happy to announce that Shareablee, the global leader in social media measurement and analytics, has been acquired by Comscore, the leading currency of cross-platform media measurement. Aside from strengthening our current resources and solutions, we'll be creating new products and services moving forward combining our unique data sets and complementary expertise. I’m proud to be a part of a team that will be powering commerce in media in 2022 and beyond! -
Director Of SalesShareablee, Inc Nov 2019 - Sep 2023New York, Ny, UsSenior sales executive at leading global social measurement and analytics firm.Sell SaaS platform and managed services with focus on top global brands, media companies, and agencies.Monitoring more than 16M+ Media Companies, Brands, and Influencers, Shareablee has been the leading authority on audience intelligence, competitive benchmarking and actionable insights since 2013.With comprehensive monitoring in more than 70 countries, Shareablee is the world’s largest system of social performance data for brands and agencies who want to understand the impact of their cross-platform campaigns. -
Senior Director, Client SolutionsEngagement Labs Apr 2018 - Nov 2019Senior sales executive at fast growing social intelligence data and analytics firm.Sold SaaS platform combining unique data sets and predictive analytics capabilities to Fortune 500 companies.Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Our TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.
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Vice President Client ServicesNail Marketing 360 (Merged With Gsquared, June 2017) Jun 2017 - Apr 2018Due to rapid growth, merged my agency with larger one to broaden resources, infrastructure and scale for clients. Head of new business acquisition and client development at performance marketing agency with over 17 year track record building and growing national brands across all business verticals. NAIL Marketing 360 is an industry leading performance marketing agency focusing on all facets of radio and audio on demand: direct response, podcast, personality endorsement, AM/FM, satellite, streaming, national and top 100 DMAs. Decades of experience at the highest levels of the industry give our clients access to industry low pricing, proprietary direct response blend models, top radio and podcast endorsement talent, and proven strategies that win. From CPG to consumer tech, NAIL has generated explosive sales growth for dozens of brands over the years: Bose, Snapple, Cold-EEZE, HoMedics, Select Comfort, Ruth's Chris Steakhouse, P.F. Chang's, Blue-Emu, and Breathe Right to name a few.
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Co-FounderGsquared Marketing, Llc Nov 2016 - Apr 2018Head of sales, client services, and analytics at performance digital agency focused on customer acquisition, lead generation, and profitable revenue generation for SMBs.Won seven new accounts in under 3 months across several business verticals, including pharmaceuticals, publishing, HBC, aesthetics, and fitness.Designed and implemented multiple campaigns for clients across paid search, paid social, and Amazon Marketing Services platforms. Consistently over-delivered on KPI projections: Conversions, Revenue, CPA, CPL, ROI/ROAS. -
Director, Digital MarketingUrnex Brands, Llc Mar 2016 - Nov 2016Elmsford, New York, UsHead of digital marketing for highly profitable PE-owned niche CPG company.Designed performance-based marketing plan utilizing following tools on multiple channels (search, display, social, video, mobile) to grow awareness, revenue, customer acquisition, AOV, repeat purchase, LTV, ROI; and lower CPA, CPC, and churn: Amazon (AMS, AMG, Vendor/Seller Central, A+ Content), Paid and Organic Social, SEM, SEO, Paid & Organic Content (native, Influencer, blogs, eBooks, emails), Retargeting. In 5 months, doubled monthly site traffic from 6,041 to 12,570 unique visitors; grew consumer contact database from 97 to 37,614; quality leads from 0 to 9,337 at a $0.54 CPA; designed multiple Amazon Headline Search & Sponsored Products campaigns that generated 26% ROI and $0.67 CPC (industry CPC benchmark for CPG: $1.20). -
Vice President Sales & MarketingKaizen Technologies Feb 2014 - Feb 2016UsHead of marketing, analytics, customer acquisition, and customer experience at e-commerce startup in premium tech support/IoT space. Led and trained sales team of 20. Grew customer base at high profit margins, increased customer satisfaction and retention rates, transformed company culture to customer-centricity, and built foundation of a global brand representing the leading one-stop IoT support services company in the world. -
Vice President, Research & InsightsMartha Stewart Living Omnimedia Oct 2011 - Jan 2014New York, Ny, UsRebuilt and restructured corporate research department from the ground up; consolidated company's research and analytics services into a single, centralized group in order to more effectively and efficiently help all MSLO properties optimize revenue by fully leveraging in-house expertise. Team is positioned as a consultative partner to the company by generating actionable insights that directly impact the bottom line for all corporate entities: Retail/Merchandising, Digital Product/Audience Development, Video/TV, Ad Sales & Marketing, Editorial, Consumer Marketing, PR, and Executive teams. -
Director, Research & InsightsConde Nast Sep 2009 - Oct 2011New York, Ny, UsPlayed a key role in shifting corporate culture towards consumer centricity by generating and distributing consumer insights via weekly newsletter across key categories to all global employees and company entities: top management, corporate marketing and sales, editorial, consumer marketing, business development, all 18 magazines and 27 websites. Ran cross platform editorial, advertising, and consumer marketing research for all Conde Nast print and digital brands. Focused on creating proprietary online social networking communities and building holistic ad effectiveness measurement programs across all mediums (online, mobile, tablet, print, experiential) for corporate sales and marketing teams. -
Director, Marketing Intelligence GroupReader'S Digest Association Mar 2007 - Jul 2009New York, New York, UsLed corporate marketing research for all print and online properties of privately held global multi-billion dollar consumer media company. Restructured department to elevate the value of research as a direct contributor to the company’s bottom line. Oversaw and built staff of six. -
Director, Marketing IntelligenceAarp 2005 - 2006Washington, Dc, Us -
Marketing Research Director, Wired MagazineCondé Nast 2000 - 2005New York, Ny, UsFounded, designed, and managed the WIRED Pulse, Conde Nast’s first online community consisting of over 20,000 WIRED readers. Directly responsible for winning incremental business from over 30 advertisers across all categories (including: Honda, Ford, Lexus, Hitachi, Memorex, Marriott, Johnnie Walker, Tivo, Verizon, Merrill Lynch).
Michael Gratz Skills
Michael Gratz Education Details
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Brandeis UniversityPhilosophy
Frequently Asked Questions about Michael Gratz
What company does Michael Gratz work for?
Michael Gratz works for Measure Protocol
What is Michael Gratz's role at the current company?
Michael Gratz's current role is Client Partner, Measure Protocol.
What is Michael Gratz's email address?
Michael Gratz's email address is mi****@****nex.com
What is Michael Gratz's direct phone number?
Michael Gratz's direct phone number is +191434*****
What schools did Michael Gratz attend?
Michael Gratz attended Brandeis University.
What are some of Michael Gratz's interests?
Michael Gratz has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Michael Gratz known for?
Michael Gratz has skills like Customer Insight, Marketing Strategy, Digital Strategy, Advertising, Digital Media, Marketing Research, Digital Marketing, Analytics, Strategy, Marketing, Integrated Marketing, Mobile Devices.
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