Michael Gratz Email & Phone Number

London, England, Gb

Measure Protocol is a Consumer Behavior Data, Analytics & Insights company that provides clients with a holistic and in-depth view of the consumer's digital footprint at a user level. We track and measure every digital touchpoint a consumer makes: purchases, search, streaming usage and engagement, social usage and engagement across all platforms, app usage and engagement, podcast and music listening, etc. Brands, publishers, Media & Entertainment providers, and agencies use Measure's data and insights to drive more revenue, inform and optimize sales and marketing strategies, grow audience and customer base, and gain a competitive edge through unparalleled competitive intelligence. Our data is collected via a 100% permission-based, privacy compliant online community.

Reston, Va, Us

I am happy to announce that Shareablee, the global leader in social media measurement and analytics, has been acquired by Comscore, the leading currency of cross-platform media measurement. Aside from strengthening our current resources and solutions, we'll be creating new products and services moving forward combining our unique data sets and complementary expertise. I’m proud to be a part of a team that will be powering commerce in media in 2022 and beyond!

New York, Ny, Us

Senior sales executive at leading global social measurement and analytics firm.Sell SaaS platform and managed services with focus on top global brands, media companies, and agencies.Monitoring more than 16M+ Media Companies, Brands, and Influencers, Shareablee has been the leading authority on audience intelligence, competitive benchmarking and actionable insights since 2013.With comprehensive monitoring in more than 70 countries, Shareablee is the world’s largest system of social performance data for brands and agencies who want to understand the impact of their cross-platform campaigns.

Senior sales executive at fast growing social intelligence data and analytics firm.Sold SaaS platform combining unique data sets and predictive analytics capabilities to Fortune 500 companies.Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Our TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.

Due to rapid growth, merged my agency with larger one to broaden resources, infrastructure and scale for clients. Head of new business acquisition and client development at performance marketing agency with over 17 year track record building and growing national brands across all business verticals. NAIL Marketing 360 is an industry leading performance marketing agency focusing on all facets of radio and audio on demand: direct response, podcast, personality endorsement, AM/FM, satellite, streaming, national and top 100 DMAs. Decades of experience at the highest levels of the industry give our clients access to industry low pricing, proprietary direct response blend models, top radio and podcast endorsement talent, and proven strategies that win. From CPG to consumer tech, NAIL has generated explosive sales growth for dozens of brands over the years: Bose, Snapple, Cold-EEZE, HoMedics, Select Comfort, Ruth's Chris Steakhouse, P.F. Chang's, Blue-Emu, and Breathe Right to name a few.

Head of sales, client services, and analytics at performance digital agency focused on customer acquisition, lead generation, and profitable revenue generation for SMBs.Won seven new accounts in under 3 months across several business verticals, including pharmaceuticals, publishing, HBC, aesthetics, and fitness.Designed and implemented multiple campaigns for clients across paid search, paid social, and Amazon Marketing Services platforms. Consistently over-delivered on KPI projections: Conversions, Revenue, CPA, CPL, ROI/ROAS.

Elmsford, New York, Us

Head of digital marketing for highly profitable PE-owned niche CPG company.Designed performance-based marketing plan utilizing following tools on multiple channels (search, display, social, video, mobile) to grow awareness, revenue, customer acquisition, AOV, repeat purchase, LTV, ROI; and lower CPA, CPC, and churn: Amazon (AMS, AMG, Vendor/Seller Central, A+ Content), Paid and Organic Social, SEM, SEO, Paid & Organic Content (native, Influencer, blogs, eBooks, emails), Retargeting. In 5 months, doubled monthly site traffic from 6,041 to 12,570 unique visitors; grew consumer contact database from 97 to 37,614; quality leads from 0 to 9,337 at a $0.54 CPA; designed multiple Amazon Headline Search & Sponsored Products campaigns that generated 26% ROI and $0.67 CPC (industry CPC benchmark for CPG: $1.20).

Us

Head of marketing, analytics, customer acquisition, and customer experience at e-commerce startup in premium tech support/IoT space. Led and trained sales team of 20. Grew customer base at high profit margins, increased customer satisfaction and retention rates, transformed company culture to customer-centricity, and built foundation of a global brand representing the leading one-stop IoT support services company in the world.

New York, Ny, Us

Rebuilt and restructured corporate research department from the ground up; consolidated company's research and analytics services into a single, centralized group in order to more effectively and efficiently help all MSLO properties optimize revenue by fully leveraging in-house expertise. Team is positioned as a consultative partner to the company by generating actionable insights that directly impact the bottom line for all corporate entities: Retail/Merchandising, Digital Product/Audience Development, Video/TV, Ad Sales & Marketing, Editorial, Consumer Marketing, PR, and Executive teams.

New York, Ny, Us

Played a key role in shifting corporate culture towards consumer centricity by generating and distributing consumer insights via weekly newsletter across key categories to all global employees and company entities: top management, corporate marketing and sales, editorial, consumer marketing, business development, all 18 magazines and 27 websites. Ran cross platform editorial, advertising, and consumer marketing research for all Conde Nast print and digital brands. Focused on creating proprietary online social networking communities and building holistic ad effectiveness measurement programs across all mediums (online, mobile, tablet, print, experiential) for corporate sales and marketing teams.

New York, New York, Us

Led corporate marketing research for all print and online properties of privately held global multi-billion dollar consumer media company. Restructured department to elevate the value of research as a direct contributor to the company’s bottom line. Oversaw and built staff of six.

Washington, Dc, Us

New York, Ny, Us

Founded, designed, and managed the WIRED Pulse, Conde Nast’s first online community consisting of over 20,000 WIRED readers. Directly responsible for winning incremental business from over 30 advertisers across all categories (including: Honda, Ford, Lexus, Hitachi, Memorex, Marriott, Johnnie Walker, Tivo, Verizon, Merrill Lynch).