Content Strategy:Collaborate on the overall vision and goals of the channel.Content Creation:Brainstorm and pitch creative ideas for videos, series, and campaigns.Outline development for individual videos or series.https://www.youtube.com/@yeahmadtvhttps://www.tiktok.com/@yeahmadtv

HCF – Creative Lead on digital and social campaignsHEALTHYLIFE – Creative Lead on integrated brand launch campaignLEGO PLAYWAVES – Creative on Google Assistant App expereincePEPSI MAX – Creative lead on the Pepsi Max Taste Challenge on TikTokSMITH'S – Creative lead on bringing the Gobbledok back on TiktokTIKTOK – Creative Lead on B2B Discovery event

TAB – Integrated digi/in-venue 'Make A Date With Your Local' TAB campaign. TOURISM AUSTRALIA – Social and above the line for Tourism Australia.

Audi – Hotham Sponsorship social campaignHuawei – Integrated P30 Pro phone launch and channel partner campaigns TAB – Sponsorship activationsOptus – Integrated sponsorship campaignsAOC – Integrated Tokyo 2020 Olympic campaignAHC – Integrated Australian launch campaign

Senior Art Director, Creative Lead and then a Creative Director role working on a variety of brands locally and in the South East Asia region. Samsung – Integrated product and channel partner campaigns.Chang Beer – Integrated brand, music, football and lifestyle platform campaigns for the south east asian and Thai market.Logitech – Digital and social campaigns for the Asia Pacific market.ClubMed China – New Business win. Club Med Senya resort repositioning.

Woolworths – Integrated insurance services and retail campaigns Samsung – Integrated product campaigns Big W – Integrated retail campaigns

Senior Art Director and then Creative Director integrating brands into Channel Nine assets:– Ambi Pur, Big Brother– Arnott's Shapes, AFL/NRL Footy Show– Energy Australia, The Block– Nerada Tea, Getaway with Catriona Rowntree – McCains, Morning Show with Sonia Kruger

Aldi Supermarkets – brand and retail campaigns + creative development on the Aldi Lunchbox appBPAY - Digital campaigns Commonwealth Bank - Digital, DM, in-branch and ATL campaigns Ferrero - 2012 Christmas campaign.Domino's - Integrated product and retail campaignsExpedia - Integrated retail offer campaignsFOXTEL - DMMeats and Livestock Australia - Integrated product campaignsNutella - RadioP&O Cruises - Integrated retail campaignsRyobi - Integrated retail campaignsThe Smith Family - Integrated Winter Appeal campaignsThe Athlete's Foot - Brand launch concept development

Integration and sponsorship campaigns into ACP magazine assets for:Carlsberg, FHM – Probably The Perfect Pub magazine and event campaign.EA Games, ZOO – Need For Speed magazine and event campaign.Namco, ZOO – Tekken 6 magazine and event campaign.Jim Beam, ZOO – The Neighbours, magazine and event campaign.Paramount Pictures, EMPIRE – Indiana Jones magazine campaign.Sony Computer Entertainment, ZOO – God Of War magazine and event campaign. Ubisoft, ZOO – Prince Of Persia magazine campaign.Wild Turkey, FHM, ZOO, EMPIRE – magazine and event campaign.