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* Strategic and results-oriented executive with extensive experience in international brand and digital marketing. Demonstrated success in leading high-impact brand activations and large-scale event management projects, including the Olympics and Formula 1.* Demonstrated expertise in large-scale event management as Venue Logistics Manager for the Atlanta Olympics. Focused on alignment with organizational values and driving team success.* Passionate about driving market share growth and enhancing brand equity through innovative marketing strategies and consumer engagement initiatives, strongly focusing on team building and development to ensure collaborative and high-performing teams.Areas of Expertise:* Strategic Leadership* Innovation Management* Event Planning & Coordination* Budget Development* Marketing Automation* Team Building & DevelopmentSelected Career Achievements:* Orchestrated Heineken's F1 racetrack venue activation and VIP post-race event with 350K in attendance, resulting in a substantial increase in brand exposure, demonstrating the ability to create impactful marketing events. Increased event pipeline conversion by 38% through strategic partnerships, customer engagement, and experiential integration. * Increased Heineken Canada's market share by 0.41 points and strategically positioned the company to achieve the number one cider brand status, demonstrating executive leadership and vision in competitive market growth.Email me at michaelcgrimes@gmail.com or call me at (416) 276-3803.
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Sr. Marketing ConsultantGtmcUnited States
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Vp, Global MarketingDtiq 2022 - PresentMarlborough, Massachusetts, UsDTiQ is the leading provider of advanced analytics and intelligent video for restaurants, retailers, and convenience stores.*Pipeline Development: Delivered 4x pipeline with +42% MQL to SQL conversion.*Inbound Marketing: Achieved +85% MQL growth with -11% CPL.*Strategic Leadership: Developed ABM strategy and GTM for target accounts.*Acquisition Integration: Managed acquisition integration and website development, aligning digital assets and ensuring seamless transitions.*Event Activation: Increased event pipeline conversion by 38% through strategic partnerships, customer engagement, and experiential integration.*Press Coverage: Mentioned in top industry publications for innovative digital marketing strategies.*Communication Programs: Developed and executed comprehensive communication programs targeting internal stakeholders (employees and customers) and external audiences (marketing prospects and industry/PR). Enhanced engagement and brand perception through strategic messaging and multi-channel outreach.*Service Levels: Led cross-functional initiatives with Customer Success and Sales Operations to define and implement service level standards. Built automated workflows to ensure seamless customer experience, prioritizing immediate engagement and efficient escalation processes. -
Svp, MarketingViafoura 2021 - 2021Toronto, Ontario, CaViafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. Using best-in-class engagement and content moderation solutions, Viafoura helps companies create active, civil and loyal online communities — all while driving higher registrations and subscriptions.*Revenue Growth: Led marketing strategy responsible for 65% of new business revenue pipeline.*SEO Improvement: Increased SEO and website vitals from 15 to 85.*ABM Program: Initiated and built the ABM program for the 2022 launch.*Channel Optimization: Increased lead conversion by 4.5 points through CRO and A/B testing.*Press Mentions: Featured as a top disruptor in video marketing in Canada by Vidsaga. -
Vp - MarketingTouchbistro 2017 - 2021Toronto, On, CaTouchBistro is a restaurant point of sale (POS) and integrated payments company with every feature designed to meet the unique needs and fast pace of the food service industry.*Pipeline Delivery: Responsible for delivering 75% of the new business pipeline in high-growth SaaS organizations.*Cost Efficiency: Reduced cost per lead by 4% and cost per customer by 8%.*Web Conversion: Increased web conversions by 36% through A/B testing and CRO.*Marketing Automation: Migrated to Salesforce Marketing Cloud, achieving 15% operations efficiency.*Marketing Operations: Owned all marketing functions, including brand strategy, content, and inbound demand generation, significantly contributing to B2B SaaS growth.*Cost Reduction: Reduced Cost Per Lead (CPL)/Cost of Acquisition (COA) thru strategic marketing mix.*Event Management: Led event strategy, including tradeshows and industry conferences, significantly enhancing brand visibility and lead generation. -
Sr. Marketing Director; Beer & Cider PortfolioHeineken 2012 - 2017Amsterdam, NlHeineken is the second-largest brewer worldwide, producing over 300 beer and cider brands.*Market Share Growth: Grew market share by 0.41 points, achieving Canada's number-one cider brand position.*Volume Trend Reversal: Reversed Heineken Draught volume trend to +4.7%.*Brand Training: Developed and led brand and agency training curriculum.*Budget Optimization: Reduced budget by 23% while achieving high brand health scores.*Creative Brief Development: Designed and facilitated a comprehensive three-day workshop for agencies and partners, enhancing strategic alignment and execution.*Global Trainer: Led shopper insights workshops for Heineken marketing leaders in the Americas and Western Europe, driving marketing excellence and best practices. -
Trade Marketing Director - Caribbean & Americas ExportHeineken 2010 - 2012Amsterdam, Nl*1st Trade Marketing Director in Region: Created position from nothing into a full calendar of activations (i.e., retail programs, platforms activations, training, and special projects).*Managed Commercial Function Integration: Led this initiative for the Heineken brand in Haiti.*Founding of Brewery Task Force: Established project team in brewery markets to leverage scale and expertise to support identified common opportunities.*Leader of Brand Review for Jamaica: Served as Shopper Insights Workshop facilitator for the Global team; developed region visibility plan and creative designs for retail and market executions.
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Region Marketing ManagerHeineken 2005 - 2010Amsterdam, Nl*Owned Zone Marketing Business Plans, collaborating with the Regional Marketing Director and Zone Management teams to develop strategies and initiatives that align with brand standards, platforms, and local sales objectives.*Managed Regional Field Marketing budgets, assessing current-year opportunities and obligations, and defining budget allocation during planning.*Led vendors and agency representatives in developing and producing marketing programs, POS, and merchandise, achieving a 15% reduction in production costs through streamlining.*Negotiated and activated media, venue, and retail sponsorships with MLB (Washington Nationals, Atlanta Braves, Baltimore Orioles), NFL (Atlanta Falcons, Carolina Panthers, Washington Commanders, Baltimore Ravens), NHL (Washington Capitals, Carolina Hurricanes, Atlanta Thrashers), and NBA (Atlanta Hawks, Washington Wizards), driving substantial brand visibility and engagement.
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Managing Director, SoutheastRyan Partnership 2003 - 2005San Francisco, Ca, UsRyan Partnership is the largest independent marketing services company in the U.S.*Managed the ideation, creative development, and execution of all general market sales promotions in the Southeast United States for Heineken USA Inc., resulting in a 35% increase in the number of programs developed for field execution.*Accountable for all finance-related management, including budget development, allocation, accounts payable, accounts receivable, reporting, and business unit profitability. Successfully eliminated all bad debt (aging over 120 days) and reduced receivables to less than 30 days.*Collaborated with clients to identify and secure cross-promotion opportunities, leveraging brand platforms and local sponsorships/initiatives. -
Account DirectorThe Gem Group, Llc 2001 - 2003Scottsdale, Arizona, UsThe GEM Group is a full-service marketing agency based in Atlanta, GA.*Manage all aspects of the Coca-Cola “Crew” program, including strategic development, finance, program development, execution, and measurement, achieving a 20% annual increase in account participation.*Direct the management and development of program teams, optimizing time, talent, and program efficiency.*Lead all vendor-related activities, including RFP development, vendor search, contract negotiation, and development.*Accountable for the growth of the current client program portfolio, identifying and measuring quarterly opportunities, resulting in a 9% and 15% annual increase in project team profitability. -
National Account ManagerChampionship Group 1996 - 2001Championship Group is a sports marketing agency focused on sales promotions and event activation.*Led the strategic development and management of national event tours for Blue Cross and Blue Shield (Olympic sponsorship), Chevrolet (US Soccer sponsorship), Crystal Springs (Olympic sponsorship), and Lee Jeans (US Soccer sponsorship).*Designed, sold-in, and executed market-specific events and sales promotions aligned with corporate and local objectives.*Managed and built groups of dedicated personnel, contract personnel, and vendors to ensure optimal performance and alignment with organizational goals. *Formulated and established lead generation and sales promotion overlay programs, surpassing program objectives by 45%.*Founded measurement practices for sales, awareness, and loyalty programs to evaluate and enhance program effectiveness.
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Venue Logistics ManagerAtlanta Committee For The Olympic Games (Acog) 1995 - 1996ACOG is the host committee for the 1996 Olympic Games*Directed the procurement and setup of all venue components for the Coliseum in Athens, GA, catering to Rhythmic Gymnastics and Volleyball events.*Led and managed a team supporting all 22 functional areas within the Coliseum, ensuring seamless operations before, during, and after competitions.*Managed and controlled all inventory and game-day support materials, maintaining optimal readiness and availability. *Ensured a successful 24-hour transition between volleyball and rhythmic gymnastics events, facilitating efficient changeovers and operational continuity.
Michael Grimes Skills
Michael Grimes Education Details
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University Of KentuckyMarketing -
Cumberland Valley Hs
Frequently Asked Questions about Michael Grimes
What company does Michael Grimes work for?
Michael Grimes works for Gtmc
What is Michael Grimes's role at the current company?
Michael Grimes's current role is Sr. Marketing Consultant.
What is Michael Grimes's email address?
Michael Grimes's email address is mg****@****usa.com
What is Michael Grimes's direct phone number?
Michael Grimes's direct phone number is +141627*****
What schools did Michael Grimes attend?
Michael Grimes attended University Of Kentucky, Cumberland Valley Hs.
What skills is Michael Grimes known for?
Michael Grimes has skills like Trade Marketing, Brand Management, Marketing Strategy, Integrated Marketing, Shopper Marketing, Customer Insight, Market Planning, Marketing, Marketing Communications, Fmcg, Management, Account Management.
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