Executive Vice President
CurrentLead creative/strategic marketing development & write for clients in animal health, optical retail, transportation, insurance, banking, and sports; lead the agency's new business efforts.Experience includes developing successful B2B and consumer campaigns for brands like Boehringer Ingelheim, NexGard, FRONTLINE, CSX Transportation, GE Aviation, America's Best Contacts & Eyeglasses, Main Street America Insurance, PGA TOUR, UF Health, Borland Groover, Community First Credit Union, Ameris Bank, and others. Skills include developing integrated marketing plans, creative direction, writing, copywriting, presenting, facilitating brand positioning workshops, leading creative brainstorming sessions, and the ability to turn highly technical and complicated concepts into simple and impactful concepts and messaging. Highlights include winning multiple creative awards, creating an awards show for animal health, being the Davy in many David vs. Goliath new business pitches, managing a lot of smart and creative people, and helping develop the identities for Ameris Bank and VyStar Credit Union.
