Responsible for leading cross operational strategies that drive market awareness, revenue growth and increased customer adoption. Focus areas include:- Forging partnerships with customers, industry groups and investors to decarbonize the steel industry through innovative design processes and optimization technologies.- Leading go-to-market of new BIM-based SaaS solutions for Autodesk Revit and Trimble Tekla.-Engaging with sales and marketing to develop effective account planning, account-based marketing strategies and MegaDeals-driven deal closing.- aligning market messaging and positioning for both landscape category and sub-category markets - monitoring industry trends, competitive analysis, market research and customer feedback to prioritize product strategy and roadmap.

In addition to leading the Structural Engineering business, drove success with key growth Go-to-Market initiatives. Gained trust with cross-functional teams to reinvent how we go-to-market in emerging markets like AI/generative design. Expanded role in 2021 to lead Structural Engineering strategy for both Building and Civil Structures.

Responsible for establishing long-term Industry Strategy & Vision, developing and validating opportunities to establish Autodesk’s foundation for future growth, creating strategies for bringing new and transformational technologies into industry workflows as well as driving business development activities including partnership and M&A strategy and execution for the Industry. These new opportunities for Structural Engineering go across the Building Industry and includes developing strategies that bring Autodesk’s next generation solution platforms (BIM, Cloud, AI, and Carbon) into industry workflows.Responsibilities: • Provide Industry leadership, developing and evangelizing the vision and plans for Structural Engineering worldwide. Work with peers in the Industry Strategy team to develop Architecture Engineering Construction (AEC) Strategy and contribute to drive initiatives across vertical industries.• Develop Industry Strategy & Vision including - Strategic Plans, Opportunity Proposals, Thought Leadership Platforms (Redshift etc), Media Support• Engage Customers and the Industry - Customer Councils, Executive Briefings, and Industry Events & Working Groups• Develop and form a vision for the Industry and be able to articulate that vision in multiple ways, including workflow gaps for Product teams & workflows for the Go-To-Market Team• Competitor Monitoring - Competitive Intelligence & Strategies/Plays• Work with marketing team to support Go-To-Market Plans • Business Development including customer and third party partnership and strategic alliances. Also includes the identification and integration of Merger & Acquisition targets. • Delivering Business and Industry Requirements • Partner with the Product Development Team• Partner with Sales to articulate vision for the Industry to key customers and help deliver customer satisfaction• Work Autodesk’s Market Intelligence Team and deliver on data driven decisions

• Led product management and market development activities of Tekla Structures concrete andengineering products for the US market • Managed the US Solutions Team focused on agile development using the Tekla OpenAPI to impactimmediate sales opportunities, bridge product gaps in Horizon 2 markets, and build a customer and partner community around the Tekla OpenAPI

• Partnered with the Tekla Global team in developing market and product strategies of Tekla Structures engineering products for the US market.• Delivered sales kits, training programs and localization of configuration environments for new Tekla Structures engineering customers• Prioritized customer needs with global development team to maximize customer experience-• Authored various marketing collateral with industry leaders and Tekla users

• Mentored steel teams on how to be faster and less expensive at constructing steel buildings than their concrete, wood or masonry competitors. Educated project decision-makers on the benefits of using Building Information Modeling in the design and manufacturing of structural steel buildings.• Successfully developed business strategy to increase structural steel market share within my region• Provided technical presentations to hundreds of building developers, owners, architects, engineers and general contractors about the benefits of steel frame solutions over competing building solutions; successfully building over 300 new relationships, managing 50 projects, and converting 5 designs. Sales territory included MN, IL, IA, SD, ND, NE, WI and MO

• Proficiently designed structural steel, cast-in-place concrete, post-tension concrete, masonry, wood and aluminum structures built across the US.• Stood out as lead structural engineer on landmark projects such as Devos Place Convention Center, Gonda Mayo Clinic, Target Plaza South, and Panagea at the Carlson School of Management (http://evelynrosenberg.com/artist.php?p=75).