Michael Guth Email & Phone Number

New York, Ny, Us

Oversee all marketing initiatives for Spectrum Reach at the enterprise and field levels, including brand marketing and communications, product marketing, production/creative services and field research.• Transformed marketing organization to better align with Sales internally and to differentiate Spectrum Reach in the marketplace. Reshaped organizational structure, strategies and processes. The focused approach led to increased lead generation, brand engagement and helped company exceed revenue goals. Received CableFax 2022 Marketing Team of the Year award.• Lead cross-functional team charged with aligning our sales, marketing, measurement and fulfillment efforts to accelerate our transition to an impression-based platform. Resulting strategic frameworks and operating plan now serve as foundation of 2023 and long-range business plans.• Developed award-winning multicultural initiative, Pay It Forward, which provides services and support to diverse, small business owners. To date, program has helped over 1,300 businesses with free advertising inventory, creative resources and tools they need to grow, and has resulted in new business conversion at over twice the rate of traditional efforts.

New York, Ny, Us

New York, Ny, Us

Led relationship management of world-class marketing partner portfolio, representing over 100 advertisers, including J.P. Morgan Chase, Pepsi, Delta, Anheuser Busch and Lexus across all team, venue and media assets.• Provided executive leadership and daily management of department to include all activation, renewal and upsell efforts for existing Partners. Cultivate relationships with all decision makers (including C-Suite) of our Marketing Partners especially our Marquee and Signature Partners.• Redefined vision for department and restructured organization, shifting from a focus on contractual fulfillment to expanding role as strategic and consultative thought partner for both internal and external partners. Efforts resulted in 5% lift in revenue through upsells, increased marketing support for Knicks and Rangers, and a more efficient renewal process.• Increased focus and implemented new processes to increase understanding, alignment and measurement of partner KPI and key metrics.

Nashville, Tennessee, Us

COO of $100 million division of publicly traded company (RHP). Businesses include the Grand Ole Opry, the Ryman Auditorium, WSM 650 AM, as well as the retail, food & beverage and marketing departments that support these operations. Oversaw the development and launch of Ole Red and Opry City Stage restaurant concepts. Presented quarterly to Board of Directors.• Led Opry Entertainment Group to two consecutive years of double digit growth and record revenue and EBITDA by focusing management team on maximizing the consumer experience through increased show booking during key periods, expanded F&B and retail opportunities, and new VIP experiences and Tours. • Restructured organization to be better positioned to fully achieve business potential. Centralized Marketing, Artist Relations, Sales and Digital departments to deliver greater scale and impact, and to help redefine company value to artists and consumers. Refocused business units on delivering flawless consumer experiences, streamlining operations, and achieving business goals.• Developed 3-5 year strategic plan designed to double OEG over the next five years. Focused plan and recommendations resulted in reinvestment at Grand Ole Opry House (Retail and Tour products), restaurant expansion, as well as new investment in artist and consumer databases, digital platforms and VIP spaces.

Developed positioning strategy, sales strategy and integrated sales platforms for sports, media and entertainment organizations (as well as start-up companies) to drive revenue and create ownable positions in the marketplace.• Digital: Refocused business models and marketing strategies for music and event streaming companies – Led to Chief Operating Officer position at The Bleachers Corporation (oversaw marketing, sales, strategy and daily operations of media and digital start-up that provides Live and On-Demand HD streaming of athletics, performing arts and special events• Sports/Venues: Redefined sports and entertainment company’s positioning approach to the marketplace to accelerate revenue growth over next 18 months.• Media: Developing sales strategies and integrated platforms that better align assets against value proposition, and drive increased sponsorship for media company targeting young adults.

New York, Ny, Us

Transformed organizational culture and company’s approach to sales and marketing. • Developed overarching consumer vision and spearheaded all experiential marketing and sponsorintegration throughout the award winning, $1 Billion Transformation.• Built and helped sell strategic platforms that generated approximately $700 million in revenuethrough partnerships with JP Morgan Chase, Coca-Cola, Delta Airlines and Time Warner Cable.• Led all marketing for Knicks, Rangers and Liberty; repositioned teams in the marketplace andcreated new revenue opportunities for advertising partners. Exceeded all ticketing budget goals.• Launched "Welcome to Rangerstown" campaign, including landmark viewing party at BryantPark, which intensified engagement with die-hard fans, while better connecting withcasual/emerging fan segments.• Overhauled digital strategy for Knicks and Rangers, doubling sales team revenue in one yearand driving league-leading engagement.• Led sales organizations for MSG Network and Fuse TV and grew businesses 15% and 20%respectively by instilling a "marketing centric" approach and identifying new inventory.• For MSG networks, increased early season focus, extended “live game” window, and doubleddigital sales.• For Fuse, doubled sponsorship revenue by creating platforms that linked festivals, digital andnetwork content for companies including P&G, Frito-Lay and Coca-Cola.• Built a Sales and Marketing “center of excellence” that delivered innovative, insight-based salesplatforms across Media, Sports and Entertainment divisions.• Introduced consultative sales process, which grew revenue by over 20% in first year with partnersincluding American Express, Continental Airlines and Washington Mutual.• Built Partnership Marketing group, designed to deliver premium service and value to top partners.Tripled year one budget, resulting in over $8 million incremental revenue and marketing support.

New York, Ny, Us

Identified key programming and brand assets across Time Warner divisions (including AOL, Turner, Warner Brothers, Time Inc., Time Warner Cable and HBO) in order to build cross-platform marketing solutions that generated incremental revenue with clients that included Wal*Mart and Coca-Cola.

Developed and grew relationships with Smirnoff, Timberland, Earthlink, Sprite and Coca-Cola Wal*Mart team.

Created marketing solutions for leading brands looking to create a deeper relationship with teen and young adults. Generated $3mm+ in sales with clients including Kodak, Coca-Cola, Dr Pepper and Blockbuster.

Atlanta, Ga, Us

Brand Director, New Business Initiatives: Built New Business group within Coca-Cola USA, creating organizational structure and vision to allow Company to more quickly anticipate and capitalize on marketplace opportunities. Led successful launch of DASANI and introduced Surge and Citra brands.• Manager, Coca-Cola Classic: Set strategic vision for brand’s efforts against Blue Collar consumers, linking unique consumer insights with core brand equities. Managed brand’s sponsorship of NASCAR driver Jeff Gordon, including development of strategy, advertising, retail and in-venue activation.• Associate Brand Manager, Sprite: Created brand partnership and strategic framework with the NBA. Partnership helped double brand’s growth rate to 16%, making Sprite the fastest growing soft drink.

Us

Master Of Business Administration - Mba, Marketing

Ba, History