Michael H. Email & Phone Number

Austin, Texas Area

Mike’s Hard Lemonade is mostly known as one of the fastest growing beverage companies in the industry. Currently, as the Field Sales Manager, I mainly stimulate all aspects of field sales and business development with strategic leadership in the management of all sales and marketing programs for multiple brands. In this regard, my role’s goals are to effectively lead business growth, improve overall performance and meet sales goals. My responsibilities involve the implementation of brand wholesaler plans and distributor incentive programs while ensuring the efficient management of key accounts. On a bigger scale, I am tasked to supervise all sales and marketing efforts for Mike’s Hard Lemonade, Mike’s Harder, and Mike's Hard Lemonade Seltzer. In line with this. I integrate strategic brand plans, pricing, promotions, and programming with defined objectives in the overall business plan to successfully achieve the YOY double-digit growth and lead the country in the company’s total growth for Mike brands in 2017 to 2018. Besides that, I coordinate budget plans and various operating expenses of marketing programs within the assigned territory. I also facilitate consistent communications with our distributors to effectively monitor product levels, actual shipments, and depletions.

Dallas/Fort Worth Area

Prior to my current role, I initially operated as a Field Sales Representative at Mike’s Hard Lemonade, where I ensured the implementation of sales plans, management of key accounts, and supervision of initiatives to regulate the overall productivity in assigned markets while achieving defined sales and revenue objectives.In this role, I established consistent brand standards in promoting products at the market level to ensure proper brand and retail execution. Moreover, I also maintained an up-to-date knowledge of competitive trends and developments in the assigned market. Following this, I utilized various internal tools in monitoring, forecasting, and reporting market conditions to provide retail performance recaps and manager feedback. Apart from these, I communicated with distributors to coordinate and track product levels, actual shipments, and depletions. Also, I regulated administrative requirements for fiscal responsibility, distribution, program execution, and performance tracking.

Dallas/Fort Worth Area

Mexcor International is recognized as an importer and distributor of finest spirits and beverages from around the world. Working as an Account Executive at Mexcor International, I demonstrated well-versed brand knowledge to optimize client satisfaction and sales success in new and existing client relationships.My role strategized multiple sales and marketing efforts to effectively promote all the liquor brands in the assigned territory. I also introduced the current programming, pricing, and promotions to retail partners for large chain and independent liquor stores. Furthermore, I led the efficient management of fiscal responsibilities, key performance indicators, and budget plans for the assigned territory. Apart from that, I administered large on-premise wholesalers while managing the inventory and presentation of various items and products.