From a young age, I was fascinated by everything that moves people - both in the literal sense and in terms of consumer behavior. I have always been curious as to why people opt for certain products and services and why they don’t.This interest led me to study business administration and launch a passionate career in the automotive industry, beginning at Porsche AG. Here, I held a range of roles, from developing customer-focused sales and marketing strategies to leading direct sales for Porsche Accessories and Equipment. Through numerous international customer interactions at Porsche Exclusive, I gained not only deep theoretical knowledge but also a wealth of practical experience both domestically and abroad.In 2013, I channeled my entrepreneurial spirit to establish my own consultancy firm, focusing on future-oriented fields such as E-Mobility and New Mobility. As Project Manager, Trainer and Consultant, I am applying my expertise to develop innovative solutions and support businesses in their sustainable and efficient transformation.With my experience in designing and conducting various training formats for managers and staff, I am capable of effectively sharing knowledge and fostering others. As a business consultant, I support companies in developing new, customer-oriented business models and strategies based on industry-relevant future trends.With my deep industry knowledge, entrepreneurial thinking, and innovative capabilities, paired with a lifelong passion for mobility and consumer behavior, I am eager to assist companies in their transformation and further enhance the mobility landscape.