Michael Hackney, Mfa Email & Phone Number

Brooklyn, NY

• Recode CAMBA’s main website using HTML5, CSS3, JavaScript/jQuery web standards; utilize SharePoint and Bootstrap’s framework to turn CAMBA’s website from a table-based design into a mobile-first and responsive website
• Work with back end developers in an iterative work environment to produced user-centered interfaces; projects include a purchasing application, employee directory, inventory system and a client facing website
• Maintain and update the code for four client-facing websites and one intranet site via SharePoint document management system
• Work closely with the marketing team to streamline business processes: train non-technical staff how to update SharePoint, write technical how-to-guides for general users, create design templates to decrease production.
• Redesign and develop CAMBA’s intranet; sketch wire-frames, design mockups, produce prototypes, edit photographs, create iconography, and hand-code the front end with HTML, CSS, and JavaScript/jQuery
• Retouch photographs and create images via Adobe Photoshop and Illustrator to promote CAMBA’s merchandise

Greater New York City Area

• Updated microsites and landing pages via Drupal, Django, and WordPress content management systems to correspond with email-marketing campaigns
• Managed the HTML email production process for the Random House Kids division from start to finish; wrote copy, designed graphics, coded HTML emails, scheduled deployments, analyzed data and reported findings
• Designed brand-compliant graphics via Adobe Creative Suite for global brands such as Dr. Seuss, Junie B. Jones, Little Golden Books, and Magic Tree House
• Created data driven email-marketing campaigns across 16 newsletters; segmented 6.5 million subscriber list ensuring messages were relevant
• Developed and maintained the email-marketing calendar; managed the timing and frequency of all external email communications
• A|B tested segments, subject lines, send times, content and presented findings to team members for improvements

Greater New York City Area

• Designed and developed responsive landing pages via Silverpop content management system to support email workflow, including coding, tracking, and copywriting
• Managed email blast distribution to 700,000 constituent base, including development and design of HTML emails and newsletters
• Optimized email-marketing lists and performed daily data manipulation tasks such as data imports, duplicate merging, and sync error resolution
• Segmented lists and setup marketing automation to provide content in a timely manner; segments and automation included email opens, content downloads, event signups, and location
• Proofread print and electronic marketing materials and made content recommendations to increase conversions

New York, NY

• Hand-coded web pages and donation forms with HTML, CSS, and JavaScript/jQuery; provided technical support to staff, donors, and event participants via phone and email on how to use web properties
• Managed email blast distribution to UCP of NYC’s 22,065 constituent base, including development and design of HTML emails and newsletters
• Incorporated Web Accessibility Initiative (WAI) best practices into webpages to ensure we reached constituents with developmental disabilities
• Implemented and managed Google Analytics account; produced weekly reports and provided data-driven recommendations to grow web traffic, inform design decisions, and increase donations
• Designed graphics with Adobe Creative Cloud software; primarily used Photoshop, Illustrator, and InDesign to produce all content for UCP of NYC
• Developed a visual design system and style guide for consistency across UCP of NYC’s promotional items: brochures, posters, flyers, t-shirts, web pages, and PowerPoint presentations

• Managed email blast distribution to Smile Train’s 1.5 million constituent base, including development and design of HTML emails and newsletters
• Designed and developed cross-browser microsites and landing pages with best practices for web accessibility
• Converted Adobe Photoshop documents, sketches, and wireframes into pixel-perfect HTML pages and HTML emails
• Utilized search engine optimization techniques to optimize content for maximum visibility and ranking in search engines
• Supported technical manager with web development, web administration, and domain management via Blackbaud’s Convio Luminate content management system
• Organized digital asset management system by tagging, filing, and distributing digital media

New York, NY

• Updated NYIT’s website via Expression Engine content management system with events, pictures, and announcements
• Designed assets with Adobe Illustrator, Photoshop, and InDesign for print and screen mediums
• Designed projects include brochures, booklets, pin-back buttons, 3’ x 4’ posters, pens, wipe-boards, flyers, banners, invitations, reports, and screen-based presentations
• Shot photographs at presentations for future promotional campaigns and archive records
• Communicated with vendors on project specifications and materials
• Mentored and trained student-workers on graphic design theory and industry best practices

New York, NY

• Designed media assets with Adobe Creative Suite and hand-coded semantic websites using XHTML 1.0, HTML 4, HTML 5, CSS 2, CSS 3, JavaScript, and PHP for the following clients: Miguel Morales 2015, Celine Lecocq 2013.

Mfa In Computer Graphics With A Specialization In Graphic Design, Graphic Design, 3.96

Activities and Societies: Tau Kappa Epsilon - Upsilon-Mu Chapter Master in Computer Graphics with a specialization in Graphic Design

Bfa In Computer Graphics, Computer Graphics, 3.7

Activities and Societies: • Designing • Drawing • Animation • Phi Eta Sigma Bachelor in Computer Graphics with a specialization in.