Leading the sales team for a manufacturer of Premium Macarons crafted in Lyon, France.

★ Dedicated to empowering start-ups, emerging brands, and international companies entering or expanding within the U.S. market. We provide tailored guidance in business development, sales team training and optimization, brand management, and market positioning.★ Comprehensive go-to-market strategies designed to drive successful product launches, including category analysis, competitive benchmarking, and channel-specific entry plans.★ Expertise in developing marketing strategies to build brand visibility and engagement, including social media management, influencer partnerships, digital advertising, and content creation.★ Specialized services in packaging design and product rebranding, collaborating with top designers to create visually compelling, market-ready products that resonate with consumers and meet retailer requirements.★ Sales growth strategies, including account targeting, retail pitch preparation, and relationship management with major retailers and distributors across the U.S.★ Profitability enhancement for existing product lines through innovation strategies, pricing optimization, and operational efficiency improvements.Whether you’re launching a new product or seeking to scale an existing brand, I provide the expertise and strategies needed to accelerate growth and maximize market impact.

★ Built entire sales infrastructure for this 7-year-old artisanal producer of Italian-style CPG desserts. Leveraged client relationships and vast brand-building experience for both retail grocery and foodservice, resulting in high-growth revenue gains. ★ Closed and Successfully Launched; Whole Foods Market, Wegmans, AHOLD, Kroger, Costco, Albertsons, Target, 7-11, UNFI, KeHE, McLane, Core-Mark, Lipari Foods, DPI, DashMart, Amazon Fresh/GO + numerous other retailers and distributors.★ Full sales P & L responsibility; Forecasts, budgets, trade shows, promotional spend and e-commerce strategy.★ Led marketing effort to redesign packaging / re-branding, working with graphic designers and photographers.

★ Accountable for revenue growth within the In-Store Bakery / Retail segment / Client relationship management for this top manufacturer of domestically and European produced Artisan Breads, Rolls and Pastry in the Western half of the United States.★ Responsible for all business development, broker leadership/management, strategy and execution, associated with sales, marketing and promotional activities within the region.

★ Maintained accountability for the management and growth of national accounts, driving sales of branded specialty baked goods throughout the United States and Canada.★ Built and lead multiple teams of independent broker representatives, securing distribution across grocery, specialty gourmet and foodservice channels.★ Closely involved with social media marketing strategy to effectively increase brand visibility, influence and sales.

★ Responsible for the sale of a premium brand of specialty cookies and pastries to accounts throughout the Western Region, driving an increase of revenue from sales to clients in both mainstream and specialty grocery channels, both directly and by leading a high-performing national network of brokers.★ Fostered strong relationships with prospective clients while strengthening existing accounts.★ Advised R&D efforts for package design, resulting in repackaging and re-marketing of existing product lines to drive increased sales.

★ Developed grocery and foodservice accounts in the Western Region for this artisan bakery while managing distribution, broker networks and substantially growing revenue and building the brand. ★ Responsible for the formulation of budgets and annual sales plans.★ Worked with managers and buyers for key accounts in both mainstream, specialty grocery and distribution channels.

★ Successfully positioned this producer of specialty artisan breads as a national competitor, leading business development across 11 states in the Western United States.★ Directed business development, sales forecasting, product training, and planning for key accounts in retail grocery and foodservice channels. ★ Assembled a distributor sales staff and broker network totaling more than 100 talented professionals.