Michael Hall Email & Phone Number

Dublin, County Dublin, Ireland

Since February ‘22 I have run all marketing activity for An Post’s Travel Money and Western Unionservices, as well as stints on An Post Mobile and One4all Gift Cards. In early 2023 I was made responsible for our credit card and loans services. As of January 2024 I am responsible for the full An Post Money product portfolio, including our Current Account products. I manage a team of Marketing Leads and Specialists.In addition to my day to day marketing responsibilities, I also:- Lead the annual planning process for Retail Marketing, driving the development of annualmarketing plans for 10+ products and managing the agency briefing process- Manage the marketing budget across all Retail products, including developing marketingbudget submissions for finance review and managing agency/partner costs- Lead the relationships with our creative and media agencies, including working to improvereporting and establish KPIs for activity across the sales funnel for all Retail products

Dublin, Ireland

Initially hired on a 6 month contract as a Senior Marketing Executive, in 2021 I was promoted to apermanent Marketing Lead role, responsible for An Post Money’s current accounts. I launched thenew An Post Money app and An Post Money Mate, our new youth account:- Developed a comms strategy and messaging framework for the new app/product- Led development of launch advertising and PR campaigns, delivering improved brandawareness and 20% growth YOY- Overhauled customer journeys on the website, improving conversions by 100%- Led development of comms to drive customer migration to the new app- Delivered training material for post office network- Reviewed UX/UI proposals and worked with the dev team to optimise the experience

County Dublin, Ireland

As Trading Comms Controller, I was responsible for all upgrade, loyalty programme and retention comms going to our existing customer base across ATL and BTL channels. I managed an ATL Customer Marketing Manager and a BTL Comms Manager.ATL projects included:- Leading media planning, creative development and production for the launch of Sky’s new Sports Extra pack, working alongside the Brand and Acquisition teams as well as BT Sports and Premier Sports to deliver an integrated campaign- Working with our media agency to improve in-campaign and post campaign reporting and analysis of media activity- Developing the 2019 H2 ATL comms laydown, confirming a budget plan and briefing agencies- Driving engagement with Sky VIP, Sky’s loyalty programme, through targeted social and digital activityIn BTL, as well as delivering email and push notification campaigns, I focussed on improving how we operated:- Leading the planning process for Q3 and Q4 comms, ensuring all comms aligned with our objectives and strategic pillars, and managing the phasing of comms to customers- Developing a new way of working for Sky Ireland to integrate with the UK delivery teams for BTL comms, improving how we delivered bespoke ROI campaigns and leverage UK campaigns- Developing new creative templates for emails to ensure compliance with Brand Guidelines and save time- Implementing a new reporting structure to ensure that we built on successful campaigns and learned from those that were less successful

County Dublin, Ireland

I managed the development and deployment of brand campaigns for Sky Q, Sky Cinema, and television shows airing on Sky channels. This involved:- Developing strategic laydowns and budget plans for upcoming quarters to manage our volume of comms to customers and prospects- Liaising with UK Sky teams to ensure we were aligned- Preparing briefs for the media agency, briefing them and reviewing their RTB's and plans. Working with them to optimise the media plan for each campaign- Preparing briefs for creative agencies and media partners, briefing them and reviewing creative material. Working with them to ensure the creative was on brand and works as hard as possible- Project management of campaign development to ensure all creative material was delivered on time and on budget

London, United Kingdom

I ran the US Region for the Bentley Motors account and led a successful pitch for the agency. I was directly responsible for:- Financial planning, tracking and reconciliation to ensure a profitable account- Managing and developing the client relationship - Leading creative and strategic projects- Briefing and overseeing the production and supply of material by our digital and studio teams- Managing an Account Manager and Account ExecutiveKey projects included:- Developing campaigns to be activated across Paid, Earned, Shared and Owned media channels, integrating regional and retailer comms- Developing a new Customer Journey Map, identifying where there were opportunities to rationalise the current process and where more comms support was needed- Working with a partner agency to structure and manage the US retailer online marketing toolkit, and developing and producing digital, social, email, print and DM collateral for the toolkit across all models- Writing and developing the Quarterly Comms Guide, the key reference document for retailers

London

I worked on over £1 million worth of accounts including Office Depot, Moneycorp, Heathrow Airport, Saab AB and several pitches. I managed Account Executives and organised the graduate recruitment programme with my Client Partner, as well as working on pitches.

London, United Kingdom

Acted as the Global Account Manager on Veet, Clearasil and Dettol. I continued to act as Global Account Manager on Dettol but also worked as the Account Manager on the UK Durex and E45 accounts.

London, United Kingdom

Global Account Executive on the Air Wick and Mortein accounts.

Professional Diploma, Project Management, Distinction

Professional Diploma, Digital Marketing, Certified Practitioner

2:1, English

Education record