Michael Hammerschmid Email & Phone Number

Vienna, At

Wien, Österreich

Wien, Österreich

Wien, Österreich

► Programmatic display, video, audio & digital out-of-home (DOOH) ◄× Managing large scale programmatic projects for national and international clients× Taking ownership of client´s programmatic strategic approach, campaign planning, implementation and reporting, as well as building client relationship× Experience in working with multiple technology platforms: DSPs (DV360, Xandr, Adform, Active Agent & Splicky), DMP, verification-, viewability- and analytics tools× Partner and stakeholder management× Deal management and troubleshooting× Product development and process optimization× Holding internal agency workshops to present product/service updates and external agency/client workshops for training purposes× Attending the internal buddy program as a tutor to coach new colleagues to grow within the company (introduction, trainings & feedback talks)► Achievements ◄× Setting-up of customized Adverity reporting dashboards to create more campaign insights, increase stakeholder satisfaction and save up to 70% working time compared to manual excel spreadsheets× Responsible for the internal Adverity stack for the processing, enrichment and transferring of data from our marketing platforms to our agency partners, which reduced reporting time up to 90%× Creating the first agency wide test campaigns for programmatic digital out-of-home using 1st party data and won the Silver Award at the WebAd for "best data-driven campaign"► Key Clients ◄× SPAR, Hervis, Dr. Oetker, Wiener Städtische, Harley Davidson & Innocent

Wien, Österreich

► Programmatic (display & video) & Social (Facebook, Instagram & Snapchat) Advertising ◄× Planing, budgeting and executing large scale paid media campaigns across the entire marketing funnel to drive acquisition, conversion and retention× Consulting clients regarding omni-channel strategies and operations× Partner and stakeholder management× Supporting pitch presentations with digital expertise× Analyzing and screening marketing activities of our clients with Zulu5 to monitor brand safety× Creating competitor analysis with Zulu5 to provide learnings for our clients× Holding internal agency workshops to present product/service updates and external agency/client workshops for training purposes► Achievements ◄× Introducing, organizing and moderating [m]Knowledge, an agency wide quarterly workshop, to transfer knowledge within the company throughout all departments and levels (with up to 4 speakers and about 50 attendees at each workshop)× Managing the on-boarding of an international FMCG client with several brands (programmatic & social accounts)× Yearly strategic planning and executing of paid social media activities for an Austrian FMCG retail company and optimizing the internal workflow and quality of work× Strategic planning and execution of paid social media activities, which supported the market entry in DACH and Eastern Europe region for a transport company► Key Clients ◄× SPAR, Mondelez, Chanel, Peugeot & Citroen

Wien, Österreich

► Performance Marketing (social, display & video) ◄× Key account management for national and international clients× Creating, optimizing and monitoring Facebook paid social, Google display and Youtube video campaigns× Supporting pitch presentations with digital expertise× Analyzing and screening marketing activities of our clients with Zulu5 to monitor brand safety× Creating competitor analysis with Zulu5 to provide learnings for our clients× Holding internal agency workshops to present product and service updates× Attending the internal buddy program as a tutor to coach new colleagues to grow within the company (introduction & training)× Teaching the module social media advertising for IAB Austria► Key Clients ◄ × Raiffeisen, Universal Pictures, Allianz, ÖBB, Huawei & Dr. Oetker

Wien, Österreich

► Performance marketing (social, display & video) ◄× Account management× Creating, optimizing & monitoring Facebook paid social, Google display and YouTube video campaigns► Key Clients ◄ × Red Bull, Raiffeisen, Fiat & ÖBB

Wien, Österreich

► First steps in digital marketing ◄× Creating & optimizing Google Ads campaigns, adsets and text ads× Supporting account management team× Being in charge of small projects

St. Pölten, Niederösterreich, Österreich

Bachelor Of Arts - Ba, Business Administration & E-Business Management

× Business administration topics included accounting and finance, marketing, human resources and logistics × E-Business management focused.

Expert Digital Business

× Digital Transformation × Innovation Management & Open Innovation × Online Marketing & Social Media Management × Search Engine.