Michael is a C-level cable, satellite, telecom, digital, mobile, marketing, operations and advanced advertising technology executive with a high level industry portfolio that has led to a track record of industry firsts and awards including: Three Gold CTAM Mark awards for television marketing excellence (media kit, marketing and sales materials and campaign). Launched ADVATAR® the television industry’s first viewer-targeting addressable televisionadvertising technology for cable, satellite, and telecom multi-video program distributors reaching68 million households.First to integrate and deploy an interactive television program guide application and data distribution network through pay television hardware manufacturers General Instrument and Scientific Atlanta (now Arris and Cisco).Launched the first interactive television program guide in the pay television industry on Time Warner Cable’s Full Service Network in Orlando, Florida followed by a national rollout.Demonstrated the first voice activated remote control and interactive program guide application in1996.Won Best Design award for an interactive application, Association for Interactive Media. Co-Chair, User Interface Council, Association for Interactive Media.Inventor or co-inventor of four patents in the field for digital television. After attending UCSB in Santa Barbara, CA quickly transitioned to the television industry. ProfileBusiness builder: Track record of building start-ups, enterprise divisions and departments. Leadership: Proven ability to align hearts and minds behind a vision. Strategy: Strength in complex business ecosystems; television, digital, mobile, cable, satellite, telecom, VOD and OTT multi-platform wired and wireless environments.Innovation: Career of passionately developing innovative products, support materials and business processes for competitive advantage.
Listed skills include Strategic Partnerships, Television, Strategy, Integrated Marketing, and 10 others.