Michael S. Hardesty Email & Phone Number

Washington, District Of Columbia, United States

Leading the cross-functional Product team for PNAS. Managing the publisher's technology and product roadmap.

Washington, District Of Columbia, United States

Managed a multi-year project to migrate the www.pnas.org website to a new hosting platform. Created the first Product team at PNAS.

Washington D.C. Metro Area

Led product strategy of News from Science, the daily news site from AAAS/Science. Managed and refined access control rules for the entire portfolio of AAAS/Science content and developed deeper engagement strategies with users of AAAS content through market segmenting and testing. Some projects and responsibilities:- Launched the metered paywall for News from Science and grew the subscriber base every month over the first two years of the new product. - Implemented an analytics data… Show more Led product strategy of News from Science, the daily news site from AAAS/Science. Managed and refined access control rules for the entire portfolio of AAAS/Science content and developed deeper engagement strategies with users of AAAS content through market segmenting and testing. Some projects and responsibilities:- Launched the metered paywall for News from Science and grew the subscriber base every month over the first two years of the new product. - Implemented an analytics data layer (page and events) across AAAS digital products while migrating tag managers from Adobe DTM to Launch.- Served as product owner and project lead for redesigning global navigation across multiple hosting platforms.- Served as product lead for lead generation for the Publishing office. Implemented several features that increased conversion rates and generated more robust data for advertising program.- Implemented a giving model for News from Science. Show less

Washington D.C. Metro Area

Managed daily operations of AAAS' first gold open-access academic journal, Science Advances, for the publishing office, in collaboration with editorial, digital media, production, and marketing teams. Reported on marketing campaigns, editorial workflows, operational efficiency, and journal performance across the portfolio. Supported the Institutional Licensing team by providing market analysis on prospecting new leads and generating upsell potential based on usage data. Performed statistical… Show more Managed daily operations of AAAS' first gold open-access academic journal, Science Advances, for the publishing office, in collaboration with editorial, digital media, production, and marketing teams. Reported on marketing campaigns, editorial workflows, operational efficiency, and journal performance across the portfolio. Supported the Institutional Licensing team by providing market analysis on prospecting new leads and generating upsell potential based on usage data. Performed statistical analyses on editorial performance to inform strategic decisions, budget processes, and long-term projections. Show less

Washington D.C. Metro Area

Served clients through research and data analysis projects in a variety of public policy and government affairs issues, including innovation, intellectual property, and STEM education. Developed statistical models and event studies for litigation cases. Designed presentation materials and infographics for clients' advocacy campaigns.