Michael Harmon

Michael Harmon Email and Phone Number

Head of Global Sports Partnerships I Sports Marketing I Brand Development I Business Development I Commercial & Media Partnerships I Licensing I Negotiation I Builder & Monetizer of Club & Player Brands I NIL I Football @ Fanchize
New York City Metropolitan Area
About Michael Harmon

A dedicated, passionate, and accomplished veteran senior marketing, partnership, and licensing management executive with the unique distinction and perspective of successfully creating, developing, and enhancing numerous brands while substantially increasing revenue and market share as well as negotiating and executing marketing and broadcasting partnerships from “both sides of the table.” Key experiences include head of licensing for and leader in the NIL/NFT space, a marketer of visual and audio sports content, developer and administrator of sponsorship, broadcasting, and visual content partnerships with numerous national and international sports properties, as well as successfully managing all marketing, sponsorship, and ticket sales functions from the team and league side in nearly every major professional sports league including the NFL, MLB, NBA, NASCAR, MLS, and MISL. Extremely accomplished and effective negotiator, strong manager, leader, coach and mentor as well as highly adept at effectively operating within strict budget guidelines through creativity and maximization of limited resources.Specialties: Licensing, Partnership Negotiations, Sales, Service & Management; Marketing; Brand Management; Promotions; Broadcasting/TV, Radio & Digital; New & Social Media; Ticket & Hospitality Marketing, Sales & Service; Publications; Game Production & Special Events; and Merchandising/Retail

Michael Harmon's Current Company Details
Fanchize

Fanchize

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Head of Global Sports Partnerships I Sports Marketing I Brand Development I Business Development I Commercial & Media Partnerships I Licensing I Negotiation I Builder & Monetizer of Club & Player Brands I NIL I Football
New York City Metropolitan Area
Michael Harmon Work Experience Details
  • Fanchize
    Fanchize
    New York City Metropolitan Area
  • Doubleday & Cartwright
    Head Of Global Sports Partnerships
    Doubleday & Cartwright Nov 2024 - Present
    Brooklyn, New York, Us
    Responsible for developing global sports partnerships for the full-service creative studio and consultancy specializing in contemporary culture. Since 2010, Doubleday & Cartwright has been on a mission to craft captivating campaigns, tell compelling stories, and build iconic brands in the realms of sports, music, and art, teaming up with stellar sports organizations including Inter Miami CF, Charlotte FC, LA Galaxy, Milwaukee Bucks, Utah Jazz, Detroit Pistons, Golden State Valkyries, Utah Hockey Club, Unrivaled, Grand Slam Track, and New York Mavericks and collaborating with industry giants like Apple, Red Bull, Nike, Converse, Everlast, Def Jam, gamma ., Motown, and UMG.
  • Doubleday & Cartwright
    Advisor
    Doubleday & Cartwright Jul 2024 - Oct 2024
    Brooklyn, New York, Us
  • Sportsbranded
    President, Chief Marketing & Development Officer
    Sportsbranded Jan 2018 - Present
    Our focus is on growing the North American brand and supporter bases, developing licensing and commercial partnerships with American-based brands, and maximizing digital and broadcasting channels for European association football clubs such as Eintracht Frankfurt and Real Betis Balompié. The core deliverables for our partners are driving commercial revenue from North American-based brands while leveraging our partnerships to grow the exposure for and popularity of the club and brand.The purpose of SportsBranded and our point of differentiation:1. We bring the proper brands together (consumer and sporting)2. We align the interests of both brands3. We mutually leverage the strengths of both brands4. We deliver against the KPI’s of both brands and adjust and realign when neededWe do not sell. Instead, we marry brands to deliver upon the objectives of both to ensure that at the end of the season both brands are stronger.We also work with partners such as the NFL Alumni Association, Guardian Athletics, and others to develop comprehensive marketing strategies and provide NIL guidance.
  • Mn Ice Academy
    Director Of Nil
    Mn Ice Academy Aug 2023 - Present
    Developing the NIL program for student-athlete non-profit including an online educational program and one-on-one consultation to develop one’s personal brand, navigate the ever-evolving NIL landscape, and land appropriate, lucrative deals with brands while remaining fully compliant.
  • Campus
    Head Of Licensing
    Campus Oct 2021 - Dec 2022
    Oversaw all facets of licensing as well as partnership development and management for CAMPUS, serving Tim Tebow's mission of increasing fandom through officially licensed NFTs and technology while assisting alumni and current student-athletes in capitalizing on their NIL while learning entrepreneurship and financial literacy.
  • Getty Images
    Sports Team - Key Account & Product Executive
    Getty Images Nov 2019 - Nov 2021
    Seattle, Washington, Us
    Worked with association football (soccer), motorsports, collegiate sports, and football partners to widen and better leverage and manage their visual content licensing and distribution.
  • Sirius Xm Radio Inc.
    Senior Director, Sports Marketing
    Sirius Xm Radio Inc. 2008 - 2017
    New York, Ny, Us
    Managed daily business with every major sport domestically and internationally creating strong mutually beneficial partnerships which leverage the power of their brands to enhance our marketing efforts, driving subscription sales, advertising revenue, and marketing value from their official partners while amplifying our brand through their channels.
  • Sirius Xm Radio Inc.
    Director, Sports Marketing
    Sirius Xm Radio Inc. 2006 - 2008
    New York, Ny, Us
  • Minnesota Vikings Football, Llc
    Director Of Marketing
    Minnesota Vikings Football, Llc 1999 - 2006
    Eagan, Mn, Us
    Developed and successfully executed all brand, marketing, promotions, broadcast, digital, merchandising, publications, and game production strategies for team. Supported sponsorship sales through creation of inventory and serviced partnerships.
  • Pittsburgh Pirates
    Director Of Sales
    Pittsburgh Pirates 1998 - 1999
    Pittsburgh, Pa, Us
    Developed and directed entire ticket, premium, and hospitality sales and service strategy for club, effectively managing a staff of 91 to exceed goals while serving as an integral part of the development team for PNC Park.
  • Columbus Crew
    Vice President Of Marketing
    Columbus Crew 1997 - 1998
    Columbus, Ohio, Us
    Directed all brand, marketing, promotions, broadcast, merchandising, publications, and game production efforts for team including developing, creating, and launching identity for inaugural year of team and league. Developed strategies and was primary seller of sponsorships and led development strategies for Columbus Crew Stadium. Our efforts were recognized via the “MLS Marketer of the Year” award in 1998.
  • Columbus Crew
    Director Of Advertising And Promotions
    Columbus Crew 1995 - 1997
    Columbus, Ohio, Us
  • Washington Wizards
    Baltimore Operations Manager
    Washington Wizards 1993 - 1994
    Washington, District Of Columbia, Us
    Managed business operations of satellite office including all corporate marketing and ticket sales activities, selling out all eight home games at the Baltimore Arena during tenure and posting record numbers in corporate marketing revenue and ticket sales for Landover games from the Baltimore market (from which the team departed 20 years earlier).
  • Washington Wizards
    Corporate Marketing Manager
    Washington Wizards 1992 - 1993
    Washington, District Of Columbia, Us
  • Baltimore Bays Soccer Club Inc
    Assistant General Manager
    Baltimore Bays Soccer Club Inc 1993 - 1993
    Managed all start-up marketing activities for inaugural season including cable TV, radio, and print advertising, publications, game production, special events, and merchandising (concurrent with working for the Bullets).
  • Baltimore Blast
    Vice President Of Sales & Marketing
    Baltimore Blast 1991 - 1992
    Managed all business operations of the organization including marketing, promotions, broadcasting, sponsorship sales and service, ticket sales and service, publications, licensing and merchandising, community relations, and game production.
  • Baltimore Blast
    Director Of Corporate Sales & Marketing
    Baltimore Blast 1990 - 1991
  • Baltimore Blast
    Assistant Director Of Corporate Sales
    Baltimore Blast 1989 - 1990
  • Baltimore Blast
    Account Executive
    Baltimore Blast 1988 - 1989

Michael Harmon Skills

Sponsorship Sports Marketing Sponsorship Sales Marketing Event Management Brand Management Social Media Social Media Marketing Sports Marketing Strategy Integrated Marketing Event Planning Marketing Management Advertising Marketing Communications Broadcast Leadership Sales Public Relations Digital Media Ticket Sales Radio Management Relationship Marketing Social Networking Account Management Advertising Sales Digital Marketing Sports Management Brand Awareness Budgets Media Relations Mobile Marketing Press Releases Promotions Sponsorship Activation Strategic Partnerships

Michael Harmon Education Details

  • Towson University
    Towson University
    Human Resources Administration; Minor In Psychology
  • Harvard University
    Harvard University
    Law
  • University Of Pennsylvania Carey Law School
    University Of Pennsylvania Carey Law School
    Intellectual Property Law
  • The University Of Queensland
    The University Of Queensland
    Tourism And Travel Services Management
  • Leigh Steinberg Agent Academy
    Leigh Steinberg Agent Academy
    Sport And Fitness Administration/Management
  • Henry George School Of Social Science
    Henry George School Of Social Science
    Economics
  • Mount Hebron High School
    Mount Hebron High School

Frequently Asked Questions about Michael Harmon

What company does Michael Harmon work for?

Michael Harmon works for Fanchize

What is Michael Harmon's role at the current company?

Michael Harmon's current role is Head of Global Sports Partnerships I Sports Marketing I Brand Development I Business Development I Commercial & Media Partnerships I Licensing I Negotiation I Builder & Monetizer of Club & Player Brands I NIL I Football.

What is Michael Harmon's email address?

Michael Harmon's email address is mi****@****ges.com

What is Michael Harmon's direct phone number?

Michael Harmon's direct phone number is +161232*****

What schools did Michael Harmon attend?

Michael Harmon attended Towson University, Harvard University, University Of Pennsylvania Carey Law School, The University Of Queensland, Leigh Steinberg Agent Academy, Henry George School Of Social Science, Mount Hebron High School.

What skills is Michael Harmon known for?

Michael Harmon has skills like Sponsorship, Sports Marketing, Sponsorship Sales, Marketing, Event Management, Brand Management, Social Media, Social Media Marketing, Sports, Marketing Strategy, Integrated Marketing, Event Planning.

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