In my current role, I am responsible for producing and coordinating all copy/web content that comes out of the agency. Using data and customer insights, I come up with my own copy driven CRO strategies for our websites that then go on to inform the design phase of each build. I also perform data entry tasks for some ecommerce sites as needed.I always write with the maximisation of SEO performance in mind and am well adept at sifting through and organising complex pieces of information… Show more In my current role, I am responsible for producing and coordinating all copy/web content that comes out of the agency. Using data and customer insights, I come up with my own copy driven CRO strategies for our websites that then go on to inform the design phase of each build. I also perform data entry tasks for some ecommerce sites as needed.I always write with the maximisation of SEO performance in mind and am well adept at sifting through and organising complex pieces of information and translating it for the layperson. I operate 100% autonomously, do my own research and manage numerous deadlines, ensuring each project isdelivered on time and to a high standard. I report directly to the agency owners and maintain a very strongrelationship with them both.My work regularly receives high praise from our clients who’re impressed by my ability to understand theirbusinesses and target audience. Some personal highlights would include the branding work I did for Geotechnics, and helping the charity Hospice West Auckland find their tone of voice. Show less

At Treat Me, I was tasked with creating fun and persuasive copy at volume to promote a wide variety of NZ businesses. Writing for multiple clients a day, I was constantly adapting my writing style to target & entice customers of all demographics, both locally and on a national level.I would work fully self directed, using a schedule populated with upcoming deals to organise my workload and manage multiple overlapping deadlines. I would liaise with the sales team on a daily basis to gain… Show more At Treat Me, I was tasked with creating fun and persuasive copy at volume to promote a wide variety of NZ businesses. Writing for multiple clients a day, I was constantly adapting my writing style to target & entice customers of all demographics, both locally and on a national level.I would work fully self directed, using a schedule populated with upcoming deals to organise my workload and manage multiple overlapping deadlines. I would liaise with the sales team on a daily basis to gain insight on the target audience and client preferences, then research them myself before commencing each write up. In addition to this, I would then source and edit stock images as well as client assets to help represent their products and services. Show less

Working in the creative department, I was charged with Creating and executing advertising concepts in a wide variety of media, such as print, radio, social media, online and point of sale marketing materials. I came up with and pitched written and visual ad concepts to the creative director and liaised with account management & production all the way through to project completion.I wrote for big brands like Subaru, Jetstar, Tegal, Tower Insurance and The Heart Foundation. Some… Show more Working in the creative department, I was charged with Creating and executing advertising concepts in a wide variety of media, such as print, radio, social media, online and point of sale marketing materials. I came up with and pitched written and visual ad concepts to the creative director and liaised with account management & production all the way through to project completion.I wrote for big brands like Subaru, Jetstar, Tegal, Tower Insurance and The Heart Foundation. Some personalhighlights as a first year copywriter Highlights was taking ownership of Tegal’s marketing collateral for atrade show in Dubai and getting the opportunity to work on a campaign for the Beacon(Media) awards where I came up with and produced concepts around the idea of unethical ad media placement. Show less

I started as a storeman where I handled goods receiving, store room organisation and forklift driving. After demonstrating my computer proficiency, I was promoted to Price Integrity where I managed the store database, POS system and weekly promos. Then I was promoted again to a role where I analysed sales data to discern which products should be removed or added to our range.In addition to this, I was also tasked with optimising the store planograms using our own store data… Show more I started as a storeman where I handled goods receiving, store room organisation and forklift driving. After demonstrating my computer proficiency, I was promoted to Price Integrity where I managed the store database, POS system and weekly promos. Then I was promoted again to a role where I analysed sales data to discern which products should be removed or added to our range.In addition to this, I was also tasked with optimising the store planograms using our own store data. Progressive’s national planograms were generalised for all stores and gave preferential treatment to SKUs that they themselves supplied. I was tasked with using our own data to personalise our store planograms to maximise sales for our store specifically. I also developed my own system for designing the planograms using indesign and was praised for their clarity and ease of use. Show less