Seasoned executive with deep background in Brand Development, Direct marketing in the financial services, health care, automotive distribution; system and process design and implementation management. Focus on strategic business unit re-invigoration based on focused metrics and responsibility/accountability at every level of the organization.Specialties: Business strategy, metrics and accountability tied to individual performance that drives profitability and efficiency, automation strategy, requirements and process definition to truly drive business results in the long term, call center and internet contact center optimization, team and management development to create ongoing learning organizations, marketing strategy and development that creates substantive equity holder value.