Experienced Chief Marketing Officer with a demonstrated history in the beverage/snack/CPG, restaurant, entertainment center, theme park, mortgage, and healthcare industries. Looking for a new CMO role in a company that embraces “phygital”, branding, and consumer experience.Strategic and consumer-centric marketer with unparalleled drive for results. Consistent track record of superior volume, profit and share gains in fiercely competitive categories. Rigorous analytics, execution and P&L management. Strong leader who can diagnose problems, build teams, engage cross-functional teams and institute change. Expertise in developing winning strategies, brand building, advertising, traditional media, digital marketing, online reviews/GBP management, social media, website/e-Commerce, new products, consumer promotions, loyalty/CRM, member acquisition, performance marketing, pricing strategy, sports marketing, events, sponsorships, and menu development.
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Chief Marketing OfficerFay GroupApollo Beach, Fl, Us
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Interim Head Of MarketingMajor Mortgage Lender & Servicer May 2024 - PresentLeading Consumer Direct Marketing for both Forward and Reverse Mortgages. Open and flexible to permanent CMO roles.
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Mentor And InvestorTech Wildcatters Dec 2017 - PresentDallas, Texas, UsAdvising companies in early stage tech seed fund and accelerator program -
Board MemberBig Brothers Big Sisters Lone Star Jun 2015 - PresentIrving, Tx, UsMarketing Committee Chair and Big Brother to Tavian. Dallas Big Brother of the Year (2018). -
Chief Marketing OfficerGi Alliance Jan 2023 - Dec 2023Southlake, Texas, UsChief Marketing Officer for 800+ physician, 25+ brands gastroenterology practice -
Svp MarketingMr. Cooper 2018 - Jun 2022Dallas, Tx, UsLead Marketing for Direct-to-Consumer business for mortgage (Refinance, Debt Consolidation, Equity Cashout, Purchase) and Third Party Products (Affinity Credit Card, Home/Auto Insurance, Home Warranty, Home Security). Utilized digital and traditional channels to drive record leads and EBIT ($1B+). -
AdvisorBevv.Com Feb 2018 - Dec 2020Santa Monica, Ca, UsEtsy for craft beer and cider. A multi-vendor craft alcohol marketplace from Producer to Consumer. Local on-demand and long distance delivery options. -
Board MemberKonared Corporation Dec 2017 - Aug 2019Ultra smooth cold brew coffee with 2X the caffeine, coffee fruit extract, and 0-25 calories per bottle. Cold brew and bagged coffee made with ultra-premium Kona, HI beans.
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Chief Marketing OfficerCec Entertainment Jan 2015 - Nov 2017Irving, Tx, UsLed Marketing, PR/Crisis, Digital/eCommerce, and Entertainment functions for CEC Entertainment Inc. (Chuck E. Cheese's & Peter Piper Pizza). Drove Same Store Sales to best performance since 1999 and best Birthday performance in over a decade. Led development of new store prototype that generated double digit SSS increases and that company plans to roll out to all units. -
Industry AdvisorSilverwood Partners Sep 2010 - Oct 2015Sherborn, Ma, UsHelp identify beverage/CPG companies in need of 1) M&A Services, 2) Private Capital Placements, 3) Financial and Strategic Advisory Services. -
Board Of DirectorsZevia Nov 2010 - Mar 2015Los Angeles, Ca, UsZero Calorie, All Natural (sweetened with Stevia) Soda, Energy Drink, Sparkling Water & Tea. Advised on strategy, new products, graphics, marketing, financial performance, audit, compensation, etc. Zevia had successful IPO in 2021. -
Senior Marketing OfficerSeaworld Parks & Entertainment Feb 2011 - Feb 2015Orlando, Florida, UsLed Marketing & Sales for Busch Gardens, Sesame Place, Water Country USA, Adventure Island. Generated record attendance, revenue and EBITDA via rebranding, new advertising campaigns, expanding digital spend, launching new attractions and events, optimizing web/social/eCommerce/apps, improving annual passes/loyalty/CRM, and pricing/promotions. -
Advisory BoardGt Beverage Company Sep 2010 - May 2011Makers of Sportastic - healthy sports drink. Sportastic contains only 4g sugar/15 calories and 6 vitamins/minerals. It comes in a proprietary sports-ball package.
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Vice President Of MarketingPepsi Bottling Group Dec 2005 - Jun 2010Purchase, New York, UsLed efforts against Non-Carbonated Beverages, Media and Learning Labs. Board of Directors for O.N.E. Natural Experience. Drove NCB growth 2X vs category. Identified and helped secure deals to bring Rockstar Energy, Muscle Milk, O.N.E. Natural Experience (Coconut Water and Açaí Juice), and Tampico Plus into the Pepsi system. Ran all PBG co-op media, generating 1.6X in value-added benefit per $1 spent. -
Board Of DirectorsO.N.E Natural Experience Aug 2009 - May 2010One of 5 Board Members. Member of Compensation and Audit committees. Provide strategic, marketing, sales and operating guidance. Company was eventually bought by PepsiCo. -
Vice President Of MarketingPepsico 1997 - 2005Purchase, New York, UsVP Marketing, Quaker Snack Bars (Frito-Lay) 2004 - 2005VP Marketing, Pepsi-QTG Canada 2001-2004Director Marketing, Pepsi-Lipton Partnership 1999-2001Senior Marketing Manager, Pepsi-Cola North America Promotion Group 1997-1999
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Vice President, Management SupervisorClarion Marketing & Communications 1995 - 1997Clarion Performance Properties (Sports and Entertainment Consulting). Part of DMB&B (now Publicis)
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Associate Marketing ManagerColgate Palmolive 1994 - 1995New York, New York, UsMennen Speed Stick & Other Deodorant Brands -
Associate Marketing ManagerReckitt Benckiser May 1992 - May 1994Slough, Berkshire, GbMop & Glo and Lysol Brands when company was part of L&F Products -
Senior ConsultantKaiser Associates 1990 - 1991Washington, District Of Columbia, UsBenchmarking and competitive intelligence for Fortune 100 Companies
Michael Hartman Education Details
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The Wharton SchoolMarketing/Management -
Duke University - The Fuqua School Of BusinessMarketing
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Orange High School
Frequently Asked Questions about Michael Hartman
What company does Michael Hartman work for?
Michael Hartman works for Fay Group
What is Michael Hartman's role at the current company?
Michael Hartman's current role is Chief Marketing Officer.
What schools did Michael Hartman attend?
Michael Hartman attended The Wharton School, Duke University - The Fuqua School Of Business, Orange High School.
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