Who is Michael Hartman? Overview
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Quick answer
Michael Hartman is listed as Chief Marketing Officer at Fay Group, based in Apollo Beach, Florida, United States. AeroLeads shows a matched LinkedIn profile for Michael Hartman.
Michael Hartman previously worked as Interim Head of Marketing at Major Mortgage Lender & Servicer and Mentor and Investor at Tech Wildcatters. Michael Hartman holds B.S. In Economics, Marketing/Management from The Wharton School.
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Fay Group
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Profile bio
About Michael Hartman
Experienced Chief Marketing Officer with a demonstrated history in the beverage/snack/CPG, restaurant, entertainment center, theme park, mortgage, and healthcare industries. Looking for a new CMO role in a company that embraces “phygital”, branding, and consumer experience.Strategic and consumer-centric marketer with unparalleled drive for results. Consistent track record of superior volume, profit and share gains in fiercely competitive categories. Rigorous analytics, execution and P&L management. Strong leader who can diagnose problems, build teams, engage cross-functional teams and institute change. Expertise in developing winning strategies, brand building, advertising, traditional media, digital marketing, online reviews/GBP management, social media, website/e-Commerce, new products, consumer promotions, loyalty/CRM, member acquisition, performance marketing, pricing strategy, sports marketing, events, sponsorships, and menu development.
Current workplace
Michael Hartman's current company
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20 roles · 36 years
Michael Hartman work experience
A career timeline built from the work history available for this profile.
Interim Head Of Marketing
Current
Major Mortgage Lender & Servicer
Leading Consumer Direct Marketing for both Forward and Reverse Mortgages. Open and flexible to permanent CMO roles.
May 2024 - Present
Mentor And Investor
CurrentAdvising companies in early stage tech seed fund and accelerator program
Dec 2017 - Present
Board Member
CurrentMarketing Committee Chair and Big Brother to Tavian. Dallas Big Brother of the Year (2018).
Jun 2015 - Present
Chief Marketing Officer
Chief Marketing Officer for 800+ physician, 25+ brands gastroenterology practice
Jan 2023 - Dec 2023
Svp Marketing
Lead Marketing for Direct-to-Consumer business for mortgage (Refinance, Debt Consolidation, Equity Cashout, Purchase) and Third Party Products (Affinity Credit Card, Home/Auto Insurance, Home Warranty, Home Security). Utilized digital and traditional channels to drive record leads and EBIT ($1B+).
2018 - Jun 2022
Advisor
Etsy for craft beer and cider. A multi-vendor craft alcohol marketplace from Producer to Consumer. Local on-demand and long distance delivery options.
Feb 2018 - Dec 2020
Board Member
Konared Corporation
Ultra smooth cold brew coffee with 2X the caffeine, coffee fruit extract, and 0-25 calories per bottle. Cold brew and bagged coffee made with ultra-premium Kona, HI beans.
Dec 2017 - Aug 2019
Chief Marketing Officer
Led Marketing, PR/Crisis, Digital/eCommerce, and Entertainment functions for CEC Entertainment Inc. (Chuck E. Cheese's & Peter Piper Pizza). Drove Same Store Sales to best performance since 1999 and best Birthday performance in over a decade. Led development of new store prototype that generated double digit SSS increases and that company plans to roll out.
Jan 2015 - Nov 2017
Industry Advisor
Help identify beverage/CPG companies in need of 1) M&A Services, 2) Private Capital Placements, 3) Financial and Strategic Advisory Services.
Sep 2010 - Oct 2015
Board Of Directors
Zero Calorie, All Natural (sweetened with Stevia) Soda, Energy Drink, Sparkling Water & Tea. Advised on strategy, new products, graphics, marketing, financial performance, audit, compensation, etc. Zevia had successful IPO in 2021.
Nov 2010 - Mar 2015
Senior Marketing Officer
Led Marketing & Sales for Busch Gardens, Sesame Place, Water Country USA, Adventure Island. Generated record attendance, revenue and EBITDA via rebranding, new advertising campaigns, expanding digital spend, launching new attractions and events, optimizing web/social/eCommerce/apps, improving annual passes/loyalty/CRM, and pricing/promotions.
Feb 2011 - Feb 2015
Advisory Board
Gt Beverage Company
Makers of Sportastic - healthy sports drink. Sportastic contains only 4g sugar/15 calories and 6 vitamins/minerals. It comes in a proprietary sports-ball package.
Sep 2010 - May 2011
Vice President Of Marketing
Led efforts against Non-Carbonated Beverages, Media and Learning Labs. Board of Directors for O.N.E. Natural Experience. Drove NCB growth 2X vs category. Identified and helped secure deals to bring Rockstar Energy, Muscle Milk, O.N.E. Natural Experience (Coconut Water and Açaí Juice), and Tampico Plus into the Pepsi system. Ran all PBG co-op media.
Dec 2005 - Jun 2010
Board Of Directors
One of 5 Board Members. Member of Compensation and Audit committees. Provide strategic, marketing, sales and operating guidance. Company was eventually bought by PepsiCo.
Aug 2009 - May 2010
Vice President Of Marketing
VP Marketing, Quaker Snack Bars (Frito-Lay) 2004 - 2005VP Marketing, Pepsi-QTG Canada 2001-2004Director Marketing, Pepsi-Lipton Partnership 1999-2001Senior Marketing Manager, Pepsi-Cola North America Promotion Group 1997-1999
1997 - 2005
~8 yrs
Vice President, Management Supervisor
Clarion Marketing & Communications
Clarion Performance Properties (Sports and Entertainment Consulting). Part of DMB&B (now Publicis)
1995 - 1997
~2 yrs
1994 - 1995
~1 yr
Associate Marketing Manager
Mop & Glo and Lysol Brands when company was part of L&F Products
May 1992 - May 1994
Senior Consultant
Benchmarking and competitive intelligence for Fortune 100 Companies
1990 - 1991
~1 yr
3 education records
Michael Hartman education
B.S. In Economics, Marketing/Management
The Wharton School
Mba, Marketing
Duke University - The Fuqua School Of Business
Education record
Orange High School
FAQ
Frequently asked questions about Michael Hartman
Quick answers generated from the profile data available on this page.
What company does Michael Hartman work for?
Michael Hartman works for Fay Group.
What is Michael Hartman's role at Fay Group?
Michael Hartman is listed as Chief Marketing Officer at Fay Group.
Where is Michael Hartman based?
Michael Hartman is based in Apollo Beach, Florida, United States while working with Fay Group.
What companies has Michael Hartman worked for?
Michael Hartman has worked for Fay Group, Major Mortgage Lender & Servicer, Tech Wildcatters, Big Brothers Big Sisters Lone Star, and Gi Alliance.
How can I contact Michael Hartman?
You can use AeroLeads to view verified contact signals for Michael Hartman at Fay Group, including work email, phone, and LinkedIn data when available.
What schools did Michael Hartman attend?
Michael Hartman holds B.S. In Economics, Marketing/Management from The Wharton School.
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