Michael Harzheim Email & Phone Number

Munich, Bavaria, Germany

Emea

As a leader in the field of digital transformation, I have extensive experience in:- Leading strategic GTM initiatives (Sustainability, Future-of-Work, Cloud Accelerate, ...) across EMEA with outstanding growth rates and multi-Million $ Pipeline impact by leveraging my strong network, market insights, and analytical skills.- Developing and landing of a consultative business development approach for distinct Service Lines that align with the strategic priorities and goals of the organization and the clients.- Leading and working with multinational, diverse, high-performance teams of Solution Strategy Managers who drive innovative and customer-centric solutions across various industries and markets.- Guiding initiatives in Business Management and Analytics and Reporting, overseeing what-if and impact analysis, forecasting, and activities synchronized with the operational rhythm of the business.

Western Europe

As a member of the Western Europe Services Leadership team, I contributed to the regional strategy and vision for delivering innovative solutions to our customers:- I led and developed a multinational, diverse high-performance team of Solution Strategy Managers, who were responsible for driving the sales pipeline and revenue growth in key industries and accounts.- Coached my organization on an Industry Digital Transformation consultative GTM approach across 12 countries.- Planned and landed strategic demand generation motions in selected industries and countries.- Played a pivotal role in the Go-to-Market business insights and analytics process, contributing to forecasting, excellence in execution, and overall business operations.- Led a cross country strategic Big-Bet initiative to elevate our three-year business growth ambitions.

Munich (Base Office), Redmond, Paris, Dubai, Zurich, Amsterdam, London, Madrid.

- Managed and delivered multi-area marketing enablement projects in Middle East Africa, Western Europe, France, and UK with accountability and excellence.- Mentored and guided country marketing leaders on how to build and run a high-performing B2B marketing function- Facilitated and supported the field adoption of Microsoft Services global strategies and solutions across different markets and segments.- Drove efforts in business insights, analytics, and impact analysis to effectively guide adjustments in field execution.- Led marketing recovery initiatives to restructure and improve marketing leadership and execution in alignment with business objectives.

Munich Area, Germany

- Developed and implemented a novel framework for generating demand and measuring marketing impact across different channels and segments- Led the marketing and growth planning process by identifying strategic opportunities and aligning them with business objectives and customer needs- Supported sales and delivery teams in adopting and leveraging a strategic solutions portfolio that enhanced customer value and satisfaction- Managed the business performance and shared accountability for achieving priority landing, revenue, customer satisfaction, and P&L goals

Munich

- Temporary assignment with the goal of exceeding targets for new business, billed revenue, and customer satisfaction.

Munich

- Temporary assignment with the goal of exceeding targets for new business, billed revenue, and customer satisfaction.

Munich Area, Germany

- Successfully led a project to enhance customer experience and drive behavioral change, resulting in improved cost and revenue performance across the organization.- Developed and implemented a Customer Relations Efficiency Framework to optimize the use of account intelligence and increase customer satisfaction and loyalty.- Designed and piloted a novel account-centric customer survey methodology within an international task force, providing valuable insights and feedback for service improvement.- Served as a liaison to the German CIO-user community "Microsoft Business User Forum e.V.", facilitating communication and collaboration between Microsoft and its key business users.

Munich Area, Germany

Manager Enterprise & Services Marketing:- Designed and executed a new and innovative Enterprise Marketing strategy that covered the entire customer journey- Led the planning and execution of strategic demand generation, contact acquisition and customer engagement programs across multiple channels and segmentsStrategic Initiative Lead within Microsoft Germany:- Managed a high-priority initiative for IT-Infrastructure, App Platform and Business Productivity solution lines, aligning with corporate and regional goals- Conducted market analysis and intelligence, facilitated cross segment knowledge exchange and measured performance outcomes- Oversaw sales planning, go-to-market design and execution, field readiness, business operations and impact tracking for the initiative

Munich Area, Germany

- Developed and applied a novel product marketing approach that targeted different segments and audiences across the customer journey- Created and successfully executed a comprehensive Mid-Market sales program that aligned with CRM principles and best practices- Revamped and scaled up Microsoft Executive Relationship Program to foster long-term customer loyalty and satisfaction- Launched a new sales & services "Solution Center" program that generated high-quality leads and opportunities through tailored solutions

Munich Area, Germany

- Led the development and execution of innovative business development strategies, growth plans and strategic initiatives that resulted in increased market share, customer satisfaction and revenue growth- Designed and implemented a new marketing strategy and demand generation initiative that aligned with the industry and solved specific needs of the target segments and enhanced the brand awareness and positioning of SQL Server- Established and nurtured a solutions channel (Solution Partner, ISV) that accelerated the market launch of new SQL Server products and services, expanded the customer base and created new revenue streams

Munich Area, Germany

- Implement a vertical marketing strategy that targets specific industries and offers tailored solutions for their needs and challenges- Refine the marketing and sales methods for the main product lines (Solid Edge, InTIME) to increase customer satisfaction, retention and loyalty- Promote the field and market leadership of the company through thought leadership, customer testimonials and case studies- Design, execute and measure integrated marketing campaigns that align with the company's goals and objectives- Establish and manage a new sales channel (Value add Reseller) that expands the reach and coverage of the company's products and services

Frankfurt Am Main, Hesse, Germany

- Marketing & Communications Manager for the Business Unit EDM (Engineering Data Management) in the EMEA (Europe, Middle East Africa) Region.- Leading and coordinating the marketing and communications activities across different areas and countries in the region- Developing and implementing the regional marketing and communications strategy and plan for the EDM business unit- Managing the budget and resources for the marketing and communications functions- Establishing and maintaining effective relationships with internal and external stakeholders.

Frankfurt, Hesse, Germany

Product Marketing Manager for the EDM Application.- Conducting market research and analysis to identify the customer needs, market trends, competitive landscape, and growth opportunities for the EDM application- Developing and executing the product marketing strategy and plan for the EDM application, including positioning, messaging, and promotion- Creating and delivering compelling marketing collateral and content, such as brochures, presentations, white papers, case studies, and newsletters- Providing sales support and training to enable the sales team to effectively sell the EDM application to existing and potential customers

Frankfurt Am Main, Hesse, Germany

- Providing CAD presales services to customers in various industries, such as automotive, aerospace, manufacturing, and construction- Demonstrating the features and benefits of the CAD application to customers and prospects through presentations, demonstrations, workshops, and proof of concepts- Leading a team of presales analysts and ensuring their professional development and performance- Collaborating with the sales team to identify customer requirements, propose solutions, and help prepare proposals.