Director Of Admissions
CurrentDirector of Admissions:-Successfully achieved the largest student enrollment figure in the history of Powhatan School. -Consistently performed well above 80% yield rates for accepted students for eight of the past ten years.-Currently managing all aspects of an integrated marketing and recruitment process reflecting a 21% increase in applications and a 17% increase in inquiries and a 19% increase in campus tours.-Increased enrollment in four of the last five years.-Coordinates all aspects of the Financial Aid award process.-Coordinate and collaborate with division directors on retention strategies across grade levels.-Member of the school leadership team.Marketing & Communications:-Develop and execute a strategic marketing and communications plan annually, supporting and advancing Powhatan School’s mission and vision.-Coordinated a school-wide branding process in 2019 using an independent school specific consulting firm and currently implementing branding guidelines and protocols across campus. -Moved the school away from print media to an all-digital integrated marketing strategy five years ago for admissions and recruitment. -Implemented three successful website redesign projects over ten years, including our most recent, aligning content with the aforementioned branding process in the fall of 2019. -Collaborate with faculty in order to plan, create, and execute content on a weekly basis for our award-winning school blog, including written content, podcasts, and video.-Operate, manage and create content for all official school related social media, including facebook, instagram, twitter and a YouTube page that boasts more than 370,000 views. -Highlighted in the Winter 2019 NAIS magazine for innovative work with podcasting and digital media. -Plan create and produce all aspects of the admissions communication funnel, including lead nurturing campaigns, e-newsletters and grade specific materials.
