As an accomplished Chief Insights and Growth Officer with over three decades of experience spanning the UK, Asia, and the Middle East, I specialize in leveraging data-driven strategies to propel sales growth, enhance market positioning, and drive customer satisfaction. My career is defined by a deep expertise in market analysis, customer segmentation, and competitive landscape assessments, which have consistently led to identifying high-potential growth opportunities and actionable insights with AI.At Eureka AI, where I currently serve as Chief Data Officer, I spearheaded the development and implementation of a world-class market intelligence solution that achieved a USD 4 million ARR and a valuation of USD 80 million. I have enabled telecom operators to monetize their vast datasets through a robust SaaS platform, forging successful partnerships with major clients such as Grab, Gojek, Uber, Shopee, Food Panda, ByteDance, and Prudential. My leadership encompasses managing all sales and marketing efforts, customer success, and product development from a commercial perspective, with a strong focus on cross-functional collaboration with data and AI teams to drive innovative product development.My tenure at AIMIA in Jakarta as General Manager of Loyalty saw the creation and launch of a unique 150-brand coalition loyalty program for the MAP group, alongside managing loyalty programs for prominent brands like Starbucks, Nestle, Mazda, and Danone. At Beyond Analysis PTE Ltd in Singapore, I led analytics initiatives aimed at driving measurable changes in shopper behavior, working with extensive datasets from clients such as ez-Link and Standard Chartered.In Malaysia, as Country Manager for dunnhumby, I built a data monetization business for Tesco, achieving significant commercial success by acquiring 25 clients within three years and implementing the first one-to-one personalized marketing program in Asia. My earlier career at TNS Worldpanel saw continuous revenue and profit growth, with responsibilities encompassing operational and commercial management, people development, and financial oversight.Educationally, I hold a BSc (Hons) in International Business and Modern Languages from Aston University, Birmingham. My fluency in French and conversational skills in Bahasa Indonesia complement my professional expertise. I am also deeply versed in the application of marketing science and behavioral economics, regularly referencing influential works such as "How Brands Grow" by Professor Byron Sharp.