I am a recent graduate of the Leonard N Business School undergrad college. My majors are Management & Organizations and Entrepreneurship, with a minor in Business of Entertainment, Media, and Technology. Through this, I have developed a deep understanding of business and its importance in connection with society. My past positions have been throughout industries, but most relevant to my career goals were my positions at 300 Entertainment, Depth of Field, and Cinematic Music Group. I plan to continue to build on my current knowledge of the industry and hope we can help each other out.
Independent
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Digital MarketingIndependentNew York, Ny, Us
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A&R ScoutApg Feb 2022 - PresentIdentifying emerging talent with commercial potential using industry expertise, data-driven insights, and market trends.Researching and analyzing artists and producers, assessing fanbases, social media engagement, and track record.Pitching artists and producers to management and A&R executives, highlighting market viability.
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Digital MarketingIndependent Apr 2021 - PresentDigital marketing and pixel retargeting campaigns across Meta, Google, Snapchat, and Instagram, with $0.47 per conversion in the USA.Short form content strategy, asset management & creation for all platforms, scheduling content for distribution across socials.Running influencer campaigns across Tik Tok, Instagram, and Twitter.Delegating budgets for product releases, up to $10,000.Past clients include grouptherapy, Rob Markman, mynameisntjmack, & MARCO PLUS.
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Co-Founder / Artist Management & MarketingOtherside Nyc Jan 2021 - PresentManagement group for Mamadou., LOS KEMET, and Low.Bō.Administering releases, schedules, and travel arrangements for artistsTracking expenses and revenue with budgets up to $25,000.Managing digital marketing campaigns on Meta, Google, and Snap & influencer marketing strategies on Instagram and TikTok, leveraging partnerships to increase brand awareness and drive engagement.Coordinating events and performances, handling logistics and PR.Top artists’ growth over 2 years include: IG +40k, Tik Tok +80k, Twitter +2k, Spotify Followers +10k.Prior clients: mynameisntjmack, MARCO PLUS, & Justend
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Contributing WriterSwidlife Jun 2021 - Nov 2022RemoteResponsible for writing about new songs of the week & rising artist features.
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Solar SpecialistMomentum Solar Jan 2022 - Apr 2022New Jersey, United StatesResidential solar sales representative for northern New Jersey.Managed a client list of over 50 parties interested in solar energy.Traveled Northern Jersey giving presentations on Momentum’s solar program with most clients signing on the first sitting. -
A&R Intern300 Entertainment Jan 2020 - May 2020Greater New York City AreaAdministered release schedule, reviewing production contracts, and recording meeting notes.Conducted talent discovery and research, pitching prospective artists and producers.Compiled research findings into formatted Excel spreadsheets.Tracked artists' growth using statistical analysis in Excel spreadsheets.Created bi-weekly artist pitch presentations and weekly newsletters.Assisted across departments with various duties, including transcribing lyrics, making lists of influencer contacts, and creating marketing presentations. -
Executive AssistantDepth Of Field Management May 2019 - Jun 2019Greater New York City AreaCame back to DoF to fill in for the existing assistant.Handling the scheduling of three artists and the manager directly, organizing interviews, reviewing and executing contracts.Developing and executing the Michael Brecker International Saxophone Competition, corresponding with global judges, production companies,and a global roster of contestants. Helping to manage its social media page along with two other DoF pages.Managing an intern and training them to be proficient in their role, giving them guidance from what I learned in their position.
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Project Management InternCinematic Music Group Jan 2019 - May 2019Brooklyn, NyInternship with the project manager of 3 artists with duties overlapping given by various employees in different divisions.Managing artist calendars and keeping up to date information on upcoming shows and tours.Managing merchandise, keeping inventory and packaging and delivering it.Transcribing lyrics for albums and singles following releases.Participating in weekly marketing and production scheduling meetings. -
InternDepth Of Field Management May 2018 - Aug 2018Greater New York City AreaWorked under Darryl Pitt, who currently manages 2 renowned Jazz vocalists, with a long roster of great artists prior.Day to day operations included reviewing contracts, managing calendars, and communicating with agencies, road managers, venues, and other resources. Also gave input to extend brand of artists, as well as setting up social accounts, and pitching ideas.
Michael Heiman Skills
Michael Heiman Education Details
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Business Administration And Management, General
Frequently Asked Questions about Michael Heiman
What company does Michael Heiman work for?
Michael Heiman works for Independent
What is Michael Heiman's role at the current company?
Michael Heiman's current role is Digital Marketing.
What schools did Michael Heiman attend?
Michael Heiman attended New York University - Leonard N. Stern School Of Business.
What skills is Michael Heiman known for?
Michael Heiman has skills like Entertainment, Management, Project Management, Research, Music Industry, Public Speaking, Leadership, Customer Service, Teamwork, Spanish, Fast Learner, Marketing.
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Michael Heiman
Building Zimply Global: A Live Case Study | Helping Local Entrepreneurs Become Highlights In Global Travel Destinations: Made EasyCoolidge, Az -
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