Michael Heitzman Email & Phone Number

Oakdale, Minnesota, United States

Consult with leaders in the library space to solve workflow issues and improve patron experience. Develop long term relationships based on trust and respect.

United States

• Hired, coached, and led a team of 15 direct reports and commissioned sales agents in print and subsidiary rights sales worldwide.• Completely reimagined policies, staff, CRM and market potential upon assuming leadership of rights team.• Delivered 30% YOY subsidiary rights sales growth, including unprecedented single title auction sale at $55K

Edina, Minnesota, United States

• Led sales activity in Latin America and the Caribbean, Australia, New Zealand and Asia, for print and digital/SaaS educational materials.• Managed global distributor relationships, including contract negotiation, budgeting and forecasting in Beijing, Hong Kong, Singapore, Seoul, Sydney, Melbourne.• President’s Club award recipient for exceeding 2M sales budget by 20%.• Collaborated with the Malaysian Ministry of Education in the purchase of over 1M copies of 5 individual titles to be used in the classroom.• Negotiated largest potential digital sale in company history at $12 M.• Presented titles and incentives to newly signed distributor in Australia resulting in 120% YOY growth.

White Bear Lake, Minnesota, United States

• Recommended software and hardware solutions for library automation in Western North America.• Collaborated with Administrators to incorporate material sorting systems in new library construction.• Launched MediaSufer, a patron self-check device for iPads, with pre-orders exceeding $100K.• Responsible for self-check and sorting solutions for branches of the Los Angeles, Salt Lake City and Seattle public library systems, among others.

Minneapolis, Mn

• Responsible for over $5 million in sales to major home improvement chains in the US and Canada including title recommendation, sales and inventory turn analysis and special publishing projects.• Developed special sales strategy and launched MVP sports imprint calling on Major League Baseball accounts, Target Corporation, the National Football League and sporting goods chain accounts.• Hired and mentored Special Sales Representative for MVP

Minneapolis, Minnesota, United States

• Led global sales and marketing from individual customers to mass merchants.• Developed sales strategies for a network of over 50 independent sales representatives.• Established distribution in the UK, Canada, Australia and the Far East.• Concepted board book program with pre-publication orders exceeding 200K units.• Expanded market share through placement in the Target, Walmart and Children’s Place chains.• Established a permanent placement in the Shopko chain with merchandiser support.• Targeted, prospected and achieved planogram placement of product in the Toys R Us chain.

St Paul, Minnesota, United States

• Led all sales and marketing globally, ultimately growing territory to over $7 M.• Hired, coached and led 34 sales representatives worldwide.• Elevated sales and business relationships across six independent distributors globally and expanded distribution in the UK and Australia.• Identified gap in talent and effectively hired Special Sales Manager and Publicist in the UK.• Presented new programs, products at sales conferences in Canada, the UK and Australia.• Increased sales by 200% in Canada from prior year.• Grew UK sales by 120% in a 12-month period as a direct result of adding a new distributor.• Achieved 28% growth across all international markets.

St Paul, Minnesota, United States

• Generated sales of $1 Million in a territory in Minnesota and Wisconsin.• Increased sales in Everyday and Seasonal categories by 20% YOY.• Identified prospect accounts and established long-term relationships.• Converted over 50 competitor accounts through effective and diligent prospecting.• Responsible for training and mentoring new sales personnel. • Managed merchandising staff to maximize sales.

Bachelor Of Arts (Ba), Business Administration And Management, General; German

International Business