Michael Herbert Email & Phone Number

London, United Kingdom

Proven track record in boutique and mainstream agencies in Europe, Australia and China as a Director, consultant and partner with diverse high-value client portfolios and achieving significant revenue targets. A pioneer in online focus groups and an advocate for qualitative research standards and new thinking in consumer insight analyses.CHINAMost of 2012 spent living in Shanghai and working as a consultant Director for Chinese qualitative agency, TBAE. Role involved team… Show more Proven track record in boutique and mainstream agencies in Europe, Australia and China as a Director, consultant and partner with diverse high-value client portfolios and achieving significant revenue targets. A pioneer in online focus groups and an advocate for qualitative research standards and new thinking in consumer insight analyses.CHINAMost of 2012 spent living in Shanghai and working as a consultant Director for Chinese qualitative agency, TBAE. Role involved team leading projects for clients such as Kraft, PepsiCo and Abbott and training / coaching the executive team. Show less

Showcase presentation: ‘The Silent Revolution: Consumer Trends & Channels Strategies’ - conceived, wrote and presented this at special Henley events in both London and Edinburgh.Looked at the i-generation and the pc-generation and the impact of the digital revolution on future trends for channel strategieseBay’s Kijiji brandManaged and conducted a trans European strategic qualitative study concerning digital social networking and classified online advertising… Show more Showcase presentation: ‘The Silent Revolution: Consumer Trends & Channels Strategies’ - conceived, wrote and presented this at special Henley events in both London and Edinburgh.Looked at the i-generation and the pc-generation and the impact of the digital revolution on future trends for channel strategieseBay’s Kijiji brandManaged and conducted a trans European strategic qualitative study concerning digital social networking and classified online advertising Project WOW for NokiaInternational study on what are the deep drivers for the WOW factors in design and lessons for mobile phonesNorwich Union LifeResponsible for the agency’s biggest qualitative account Show less

My own London based boutique qualitative research agency (10+ employees) Key clients: Financial Services - Barclaycard, Diners Club, Lloyds TSB, Royal & Sun Alliance (More Than), Legal & General, AbbeyMedia: BBC, LWT, The Daily Telegraph, RAB, COIOnline: AOL, BBC Online, Electronic Telegraph, Netscape, Compuserve, Microsoft, BT Global Marketing Consumer: BMW, BUPA, Jacob’s Creek, Marks & Spencer, Thomas Cook, Continental Tyres, English Apple & Pears Ltd

Phd Student

Conducted research on modernity and the industrial common ownership movement - thesis unfinished.

Ba(Hons), Psychology And Sociology