Michael Hersman Email & Phone Number

Columbus, OH, US

United States

• Lead transformational initiatives and projects in Oncology Market Research (MR) and driving adoption of New Technologies resulting in greater efficiency, speed and business impact
• Drive continuous improvement of Oncology MR, including the identification/utilization of new, innovative capabilities and approaches
• Facilitate training for the Oncology MR Team
• Communicate to broader enterprise productivity and business impact of Oncology MR

Columbus, Ohio Metropolitan Area

Manages an Insights & Strategy team:Providing research on vertical markets, geographical, demographic data.-Evaluating markets and makes data-driven opportunity assessments for new sources of revenue growth-Segmenting markets including such dynamics as yield, services, growth or retraction, threats andcompetition and makes recommendations to business.

Columbus, Ohio Area

-Provides research on vertical markets, geographical, demographic data.-Evaluates markets and makes data-driven opportunity assessments for new sources of revenue growth-Segments markets including such dynamics as yield, services, growth or retraction, threats and competition and makes recommendations to business teams-Shapes strategic direction for the.

Upper Gwynedd, PA

• Provided broad strategic thought partnership and market research support for various above-brand customer strategy development and innovation initiatives across the enterprise.
• Undertook Customer-level Strategic Overview Development for key customers across all customer segments resulting in development savings in excess of $500,000 and identified greater than 10 collaboration project areas.
• Collaborated on a leadership-commissioned project exploring innovative initiatives in healthcare relative to the current healthcare regulatory environment.
• Composed Global Healthcare Trends and Strategic Implications presentation and narrative document that was presented to the Board of Directors by the company president.

Upper Gwynedd, PA

• Responsible for the development of a novel strategic framework to inform U.S. Private Payer and Healthcare Provider customer segment strategy.
• Managed the development and evolution of an above-brand U.S. Private Payer and Provider System strategy framework that was presented to and accepted by senior leadership as the foundation for future customer strategy.
• Led efforts to cross-functionally embed the knowledge from the U.S. Private Payer and Provider System strategy document across the enterprise by organizing and conducting multiple presentation discussions with.
• Leveraged the strategic goal alignment framework from the U.S. Private Payer and Provider strategy instrument to identify opportunity spaces for innovative solutions for the healthcare industry which fueled numerous.

Upper Gwynned, PA

• Supervised a 5-member team of Market Research Analysts supporting multiple and diverse strategic initiatives across the organization-Provider Engagement Strategy, Consumer Adherence Strategy, Digital and Online.
• Researched and created an enterprise innovation overview which was presented to leadership across the organization to inform an organizational change initiative which was launched to pivot the enterprise toward being.
• Conceived, directed and delegated the development of a novel approach to actionably segmenting healthcare consumers based upon their likelihood to not adhere to their medication regimens which resulted in a proof of.
• Led and delegated a cross-functional team to create a provider affiliations data platform that served as the basis of development for a subsequent customer relationship marketing (CRM) database that that will.

Upper Gwynnedd, PA

• Designed and executed novel market research projects in support of U.S. Marketing Strategy and Provider Engagement evolution
• Led Segmentation Market Research to create a novel and actionable healthcare provider engagement segmentation that informed strategy development and tactical execution for primary care promotion resulting in.
• Collaborated and co-presented with Market Research senior leader a rapid-turnaround, Voice-of-C-Suite-Customer-based market trends and strategic insights presentation for presentation to U.S. Marketing Leadership Team.
• Influenced development of 3- to 5-year horizon scenario planning, as key member of U.S. Strategic Planning Team, resulting in increased strategic marketing focus on Value-based care trend implications.

Upper Gwynedd, PA

• Responsible for primary and secondary market research support of flagship brand across all customer segments, types and phases of product/market development.
• Led corporate first cross-functional team executing pharmaceutical Risk Evaluation and Mitigation Strategy (REMS) development and assessment which informed corporate best practices and Market Research Excellence.
• Led six sigma project to increase efficiency and improve performance monitoring for flagship franchise by identifying and tracking Key Performance Indicators aligned to franchise strategy and automating the report.
• Managed and executed $2+MM Primary and Secondary market research and contracting budget for Provider, Consumer, Payer, Thought Leader, Employer, and Employee Benefit Consultant customer segments to inform promotion and.

Whitehouse Station, NJ

• Coordinated with district sales partner to manage large, multi-city, specialty pharmaceutical sales geography
• Trained multiple thought-leader physician speakers on scientific therapeutic content, Prescribing Information, compliance, fair balance, and presentation structure resulting approximately a dozen successful speaker.
• Led the nation in territory market share and market share change over three consecutive years.
• Earned Vice President's Award, (2) Sales Director's Awards and Specialty Sales Region Rookie of the Year Award.

Whitehouse Station, IL

• Collaborated with district pharmaceutical sales team to manage large multi-city primary care pharmaceutical sales geography.
• Led district promotional efforts for Respiratory brands resulting in personal promotion and assignment of District Promotion Point for Respiratory Franchise.
• Won national trip award for District Share Change for Cholesterol Franchise.
• Earned Field Sales Primary Care District Rookie of the Year Award.

Neurobiology And Neurosciences

Bachelor'S Degree, Psychology

summa cum laude