Michael Hetrick Email and Phone Number
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I am a strategic, collaborative, and results-driven leader with over 24 years of experience. I foster a culture of teamwork and empower my team to take risks and innovate. With a deep understanding of the product development lifecycle, I lead cross-functional teams to solve for customer pain points, launch innovative products, and communicate business value. I am a creative thinker and problem solver who knows both the customer and the product. My passion for unlocking the value of data has led to significant achievements in improving operational efficiency, enhancing customer engagement, and delivering tangible ROI.My expertise includes product positioning and messaging, product launches, release marketing, go-to-market planning, and content creation. I have extensive experience bringing together product management, sales, and executive leadership teams to develop and implement effective marketing strategies that align with business goals, accelerate customer acquisition, and increase retention.My ability to communicate complex technical concepts to non-technical stakeholders has been critical to my success in aligning data and analytics initiatives with business goals, driving transformational change, and building lasting partnerships across functions.
Promptql
View- Website:
- promptql.io
- Employees:
- 163
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Principal Product Marketing ManagerPromptqlAshburn, Va, Us
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Director Of Product MarketingCube Feb 2024 - PresentSan Francisco, Us -
Director Of Product MarketingSalesforce Aug 2022 - May 2023San Francisco, California, UsLed team of product marketing managers and release marketing managers responsible for the entire Tableau product portfolio: Tableau Enterprise, Tableau Cloud, Tableau Server, Tableau Data Management, Tableau Advanced Management, Tableau Desktop, Tableau Prep Builder, Tableau Mobile, Tableau Embedded Analytics, Salesforce Data Cloud for Tableau.Developed Tableau’s product positioning and messaging, sales presentations, demos, web videos, customer evidence, webinars, and event content.Launched Tableau Embedded Analytics Usage-Based Licensing, Salesforce Data Cloud for Tableau, TableauEnterprise, and the Analytics Performance Bundle promotion, generating hundreds of millions of dollars in marketing pipeline and annual contract value.Optimized the release marketing process to save nearly two months of work by growing relationships with product management, while tripling release content engagement from our customers with audience-specific blogs and videos.Refreshed all Tableau product pages with simple, consistent, and relevant messaging to showcase the value propositions and align to the Salesforce brand. -
Senior Product Marketing ManagerTableau Software Sep 2017 - Aug 2022Seattle, Wa, UsManage the overall positioning and messaging for Tableau in the enterprise. Create product materials ranging from demos to web copy to presentations to whitepapers, and more to support marketing and sales efforts. Coordinate across the marketing team to position Tableau and extend its reach within all core groups in the enterprise. Work with product management, development and sales to grow the enterprise business globally and understand and communicate the company’s vision in this area. Help shape the evolution of the portfolio and provide key feedback. -
Professional Services Regional Manager, EastTableau Software Jan 2016 - Aug 2017Seattle, Wa, UsManaged team of 12 technical and business consultants including hiring, onboarding, development, retention, and utilization. Designed adoption strategies that resulted in over $3 million in follow-on services and license sales.Developed an engagement lifecycle management application, which resulted in over 85% of all assignments over 7 days advanced notice of start date, reduced travel time for consultants, and reduced T&E costs for customers.Improved billable time distribution across resources by 25% and shifted median towards target utilization with planned professional development time and PTO, while exceeding quota each quarter.Led transformation efforts to align post-sales delivery with account management strategies by improving communications with Sales, Practice, and customers and supporting the shift to long-term strategic engagements. Increased delivery quality with manager and peer review processes, internal and external certification requirements, and documentation archives.
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Solution ArchitectTableau Software Oct 2014 - Jan 2016Seattle, Wa, UsPartnered with Sales and Practice teams to build credibility and a reputation for high quality delivery and successful customer outcomes. Consistently greater than 100% quarterly billable utilization by creating additional services opportunities and license revenue of more than $500,000 with follow-on engagements.Delighted strategic enterprise customers as a "trusted advisor" in banking, education, federal/state/local government, healthcare, hospitality, insurance, manufacturing, pharmaceutical, and telecommunications industries. Developed standardized delivery documentation aligned with successful Tableau adoption and customer enablement strategies based on prior experience as a Tableau champion and server administrator. Shared the recipe for success in Tableau Conference 2015 "Drive: Building a Culture of Analytics".
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Data Solutions EngineerGannett May 2013 - Oct 2014New York, Ny, UsDesigned reliable analytic solutions which exceeded customer expectations using Tableau Desktop, Tableau Server, and R - over 300 reports completed in the first year. Translated business requirements into models, queries, and data-driven applications to create insightful and actionable analytics. Built proof-of-concept dashboards, presented findings, and trained teams on the art of delivering value with visual storytelling in Tableau. Promoted data quality and standardized data access with Tableau Data Server's published data connections. Designed digital data warehouse's enterprise information model, documented business logic and developed process workflows. Wide audience included general data consumers, technical peer group, and executive level interactions. Analytical focus areas included traffic, social, mobile, monetization, user churn/ARPU/LTV, sentiment analysis, application performance, human resources, and supply chain management. -
Manager/Technology & EcommerceGannett Mar 2007 - May 2013New York, Ny, UsManaged a strategic sourcing team of 6 employees, who were responsible for contract negotiation, analysis, commodity management and ordering. Achieved savings of $15.25 million in 2012, $10.75 million in 2011, $9.0 million in 2010, $8.3 million in 2009, $8.0 million in 2008, and $4.5 million in 2007.Expanded procurement card program year-over-year - 2008: $270 million, 2007: $196 million, and 2006: $96 million before transitioning administration.Designed spend analytics process, developed key performance indicators to benchmark team productivity, purchasing compliance, and vendor performance, and pursued maverick spend across locations using MicroStrategy v9.3 reports and dashboards. Championed cross-divisional transformational savings initiatives in Procurement, Information Technology, Human Resources, and Facilities and presented plans to C-level executives, internal stakeholders, and everyday users. Authored interactive training techniques with podcasts, blogs, and intranet sites to promote adoption of company-wide buying programs. Implemented Emptoris Sourcing and Contract Management nearly 50% under budget.
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Senior AnalystGannett Mar 2003 - Mar 2007New York, Ny, UsImplemented a Microsoft Systems Management Server 2003 pilot hierarchy across 70 locations to collect inventory data, push application packages, and software updates. Developed and implemented procurement and workflow process using InfoPath 2003, SharePoint 2003, and SQL Server 2005 used at 12 locations.
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AnalystGannett Mar 2002 - Mar 2003New York, Ny, UsDeveloped custom support automation tools to expedite repetitive manual tasks such as creating computer and Exchange user accounts, unlocking user passwords, validating domain names and application security, connecting network printers, and updating Active Directory user attributes.
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SpecialistGannett Mar 1999 - Mar 2002New York, Ny, UsProduced application resource kits and web sites to facilitate the implementation of iPassConnect, VPN, Public Folders, Windows XP, and Office for system administrators and end-users. Conducted field operational reviews based on the Microsoft Operations Framework and drafted recommendations for optimizing processes. Provided desktop support.
Michael Hetrick Skills
Michael Hetrick Education Details
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University Of MarylandPhysiology & Neurobiology
Frequently Asked Questions about Michael Hetrick
What company does Michael Hetrick work for?
Michael Hetrick works for Promptql
What is Michael Hetrick's role at the current company?
Michael Hetrick's current role is Principal Product Marketing Manager.
What is Michael Hetrick's email address?
Michael Hetrick's email address is mh****@****eau.com
What is Michael Hetrick's direct phone number?
Michael Hetrick's direct phone number is +170398*****
What schools did Michael Hetrick attend?
Michael Hetrick attended University Of Maryland.
What skills is Michael Hetrick known for?
Michael Hetrick has skills like Analytics, Sharepoint, Enterprise Software, Digital Media, Business Intelligence, E Commerce, Tableau, Strategy, Account Management, Microsoft Sql Server, Social Media, Leadership.
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