As the Executive Director of The Comms Department, I have spearheaded and managed high-impact communications campaigns for an array of prestigious clients, including The Wiggles, Amazon Prime Video, hayu, Live Nation, and ARN. My role has been instrumental in driving new business opportunities, securing and managing strategic sponsorships and partnerships, and enhancing brand visibility through innovative PR and communications strategies.With The Wiggles, I have successfully orchestrated numerous partnership initiatives, including collaborations with well-known brands such as Dettol, Huggies, Thrifty, and Sydney Water. These partnerships have not only boosted brand engagement but also delivered significant value to both parties involved. My approach involves identifying synergy points, crafting compelling pitches, and ensuring seamless execution to maximize the impact of each collaboration.In addition to partnership management, I have also been involved in planning and executing major PR campaigns. One notable project involved introducing four new cast members and managing the departure of a well-loved performer. My tenure with Amazon Prime Video and ARN further underscores my capability to handle large-scale communications efforts. At Amazon Prime Video, I played a pivotal role in launching and promoting new content, driving subscriber growth, and enhancing the platform's market presence. Similarly, my work with ARN involved crafting and implementing PR strategies that elevated the network's profile and engagement with its audience.Through a combination of strategic foresight, creative thinking, and meticulous execution, I have consistently delivered results that exceed expectations, strengthening brand presence and fostering meaningful connections between my clients and their audiences.

As Corporate Communications Manager at SBS from 2017 to 2019, I played a pivotal role in shaping and executing the corporate communications strategy to align with SBS's key business objectives. My responsibilities spanned proactive media relations, executive communications, speech writing, crisis communications, and event management, ensuring a cohesive and impactful communication approach.In this role, I served as a trusted communications advisor to the Directors of Content, Sport, Legal, Marketing, and Sales. My strategic insights and execution were crucial during the broadcast of the second 'Struggle Street' series, where I managed senior stakeholder council communications and expertly navigated crisis situations to maintain the network's reputation.One of my notable achievements was the launch of the inaugural Australian Media Pride event, a groundbreaking initiative that brought together industry leaders to address and advance LGBTIQ+ issues within the media landscape. This event not only highlighted SBS's commitment to diversity and inclusion but also positioned the network as a thought leader in this vital area.Additionally, I led the corporate communications efforts for the FIFA™ World Cup 2017, one of SBS's most high-profile and globally recognized broadcasts. My role included crafting and disseminating key messages to enhance viewer engagement and ensure smooth operations during the event. Furthermore, I successfully managed a mid-year content showcase, providing an exclusive preview of upcoming programming to key media and stakeholders, thereby strengthening relationships and driving positive media coverage.My tenure at SBS was marked by my ability to deliver strategic communications that supported the network's objectives, engaged diverse audiences, and reinforced SBS's position as a leader in innovative and inclusive broadcasting.

As a Senior Account Director, I had the privilege of working with some of the television industry's most prestigious clients, including BBC, Sky, Carnival Films, and Comedy Central. My tenure was marked by a series of high-impact campaigns that not only captured the public's imagination but also delivered tangible results.One of my standout achievements was devising and executing an interactive campaign to commemorate the 21st anniversary of the iconic TV show 'Friends.' The 'Friendsfest' interactive exhibition for Comedy Central was a resounding success, generating widespread media coverage and selling out within just 13 minutes. This campaign not only celebrated the show's legacy but also engaged a new generation of fans, solidifying its enduring popularity.In another major project, I spearheaded the re-launch of 'Teletubbies' for a new generation, creating a fully integrated campaign that included an influencer screening and outreach program, dynamic social media management, and comprehensive unit publicity. This campaign rejuvenated the beloved franchise, connecting it with contemporary audiences while honouring its nostalgic appeal.Additionally, I managed the launch of two new dramas from the makers of 'Downton Abbey,' 'Jamestown' and 'The Last Kingdom.' This involved developing a strategic launch plan that encompassed full unit publicity, picture publicity, and extensive talent management. My efforts ensured these dramas received the attention they deserved, establishing them as significant additions to the television landscape.Throughout my career, I have consistently demonstrated an ability to create and implement strategic, innovative campaigns that drive engagement, generate buzz, and deliver exceptional results for high-profile TV clients.

As a dynamic freelance publicist, I have had the opportunity to collaborate with a diverse array of high-profile TV and celebrity clients, including the immensely popular shows Big Brother and Celebrity Big Brother and the legendary US actor David Hasselhoff.My work has been instrumental in driving media attention and public interest, crafting compelling narratives and strategic publicity campaigns that resonate with audiences. Whether managing the intense media frenzy surrounding Big Brother and Celebrity Big Brother or leveraging the star power of David Hasselhoff, I have consistently delivered outstanding results, ensuring my clients remain in the spotlight and their brands continue to thrive.

As the Publicity Manager for Big Brother and Celebrity Big Brother, I was responsible for overseeing and executing comprehensive publicity strategies to maintain and amplify the shows' visibility and popularity. My role encompassed managing media relations, crafting engaging press materials, and coordinating high-profile events to generate buzz and excitement around each season.I worked closely with production teams, cast members, and media outlets to ensure seamless communication and coverage. I also handled crisis communications and addressed any sensitive issues that arose.

At Borkowski, I thrived in a dynamic consumer PR agency, collaborating with top-tier clients such as Virgin Active, Zumba Fitness, Churchill, MTV, and The Hospital Club. My role involved client liaison and developing comprehensive PR strategies that blended creative campaigns with tactical initiatives.One of the highlights was managing the PR campaign for the Virgin Active London Triathlon for two consecutive years. This included coordinating Richard Branson's celebrity team, which featured notable personalities like Spice Girl Melanie C and David Hasselhoff, among others. The campaign successfully attracted significant media attention and public interest.Starting as an Account Manager, I was promoted due to my consistent ability to deliver impactful results. I developed and executed PR campaigns that effectively engaged target audiences, enhanced brand visibility, and met client goals. My approach ensured each campaign was well-received, strengthening client relationships and achieving positive outcomes.

I contributed to the publicity efforts for popular shows such as 'Heroes,' 'Merlin,' and 'Robin Hood' by assisting with press materials, event coordination, and media relations. My work helped generate interest and maintain the shows' visibility in the media.