Michael Higgins Email & Phone Number

United States

DesignCoup has the flexibility and versatility to create coordinated marketing campaigns within real-world budgets.Our team-oriented approach lets us maintain consistent brand identity and messaging throughout the evolution of a product or service.Our industry expertise includes healthcare, financial services, technology, hospitality, food industry, manufacturing, consumer products and non-profit/institutional.The breadth of our services allows us to fully implement a solid brand strategy. We do this by launching multi-faceted campaigns and product launches that include a full mix of creative elements: Product naming and strategy, logos, websites, digital campaigns, collateral, trade shows, videos/commercials, direct mail, etc.

Roswell - Costa Rica - Guatemala

THRIVE Farmers is changing the coffee industry by supplying farmer-direct specialty grade coffee to retailers, wholesalers and consumers through an innovative revenue-sharing model. THRIVE Farmers’ unique approach to the value chain allows farmers to participate more fully in the market value of their coffee as it moves through the supply chain.Farm to market approach:Through a consignment approach, farmers earn 75% of the price THRIVE receives for green coffee and 50% of the price for roasted coffee. This returns unprecedented income to the farmer than other traditional models.

Decatur Georgia

Design Coup is a strategic branding and creative agency that develops innovative brand communications for leading manufacturers, healthcare organizations, technology companies, franchise organizations and new business ventures.Brand Story Approach: Design Coup brings strategy and creative together using our proven Brand Story® approach for every project. By starting with a solid brand strategy, Design Coup delivers results more efficiently and effectively because the creative is always focused on the target customer. As a result, clients achieve their marketing goals more quickly with less expense.Our Resources: Our creative team is versed in Brand Strategy, Corporate Identity, Web and e-Marketing, Print Collateral, Video/Multimedia, Packaging Design, Trade Show Marketing and much more. We draw from these internal resources to quickly meet the challenges our clients face in a fast-paced marketplace.Our Story: Design Coup has been creating customer-focused brand experiences for its clients since 1998. The company was started by Michael Higgins and Bruce Miller who headed up the creative team at Checkfreee Corporation. It was at Checkfree that Higgins and Miller won the MAX Award for the marketing campaign of the year in Georgia. Their achievement — the industry launch for Electronic Billing — was dubbed a “design coup.” Immediately after, the entire department was let go and Design Coup was formed.

Bs, Graphic Design

Associates, Visual Communications

Education record