Michael Hjertebjerg Email and Phone Number
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International Executive with more than 20 years of experience from multiple businesses. Substantial knowledge of general management and leadership of companies, nationally and internationally. Highly experienced with all sales and marketing disciplins within BtC & BtB. Deep understanding of the full valuechain from multiple manufacturing companies. Strong experience with both brands & private label. Fully responsible for P/L on all levels from brand to company level. Experienced in building subsidiaries from zero to a full scale business and leading sales & marketing teams on all levels.I have a strong track record in developing and executing commercial strategies, Go to Market strategies in national & international environments. High knowledge of building brands from startup in both BtC & Btb and helping them to grow through, analysis, strong sales and marketing programs, great team work and dedication. I am a strategic thinker, but enjoy the operational everyday challenges. I am an ambitious goal orientated person with high energy levels combined with strong communication & people skills and believe strongly in leading by example. I have an enterprise mindset and governance focus and always a positive attitude.Specialties boiled down: - International Sales & Marketing of branded products- Leadership of national & international teams on all levels- International & national Market & Business Development- Full value chain understanding from multiple manufacturing businesses- Analytical & Strategic with a hands on approach- Negotiation & Stakeholder Management- General Management with full P/L responsibility
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Managing Director - Bito Storage Systems NordicBito Storage Systems Nordic Dec 2023 - PresentOdense Sø, DkResponsible for BITO Storage Systems Nordic covering Denmark, Finland, Sweden, Norway & Estonia
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Regional President, NeeUniversal Robots Dec 2022 - Dec 2023Odense S, Fyn, DkCommercially and P/L responsible for new NEE region. The region is a merger of the former Northern Europe & Benelux region and Central Eastern Europe. Responsible for 30 amazing people, all working towards creating a world were people work with robots and not like robots. -
Regional President Northern Europe & BeneluxUniversal Robots Jan 2022 - Dec 2023Odense S, Fyn, DkCommercially and P/L responsible for Universal Robots in Northern Europe & Benelux and the best team of 10 people.
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Regional Sales Director - Northern EuropeUniversal Robots Aug 2021 - Dec 2023Odense S, Fyn, DkResponsible for Northern Europe and BENELUX
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Country Manager / Sales Development Manager Denmark, Norway & IcelandUniversal Robots Mar 2019 - Dec 2023Odense S, Fyn, DkResponsible for the sales & development of Universal Robots on the Danish, Norwegian and Icelandic Market.Universal Robots is the global market leader within collaborative robots and the first company in the world to introduce the technology. Since 2005, Universal Robots has worked to make a difference in our customers' lives in ways that matter most to them.More than simply automation, Universal Robots changes how people work and live around the globe by empowering their ideas and dreams – whether it’s helping a non-profit improve people’s vision in the poorest countries or allowing a manufacturer to reduce the strain of repetitive tasks.
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Member Di Digital Robot TaskforceDi Digital Aug 2020 - Jun 2023
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Board Member Di DigitalThe Confederation Of Danish Industry Aug 2020 - Jun 2023København, Denmark, DkRepræsenterer Universal Robots i DI Digitals bestyrelse.DI Digital er et branchefællesskab i Dansk Industri for virksomheder inden for it, tele, elektronik og kommunikation. Vi vil sikre, at Danmark bliver det foretrukne land at drive teknologivirksomhed i og ud fra – for at gøre Danmark rigere. -
Export DirectorThe Whole Company International A/S May 2012 - Nov 2018DkTWCI is a part of The Whole Company. A privately owned company producing FMCG brands. The portfolio consists of household brands such as Castus, Fredsted Thé, Trope Fruit and Jemopharm. Market leader in Denmark in several segments. Very strong focus on expansion through the export markets and new business development within multiple sales channels.Job assignmentsResponsible for the branded and private label export sales of all FMCG products. Build the export department through a defined 3 year growth strategy. Reporting to CEO TWCI Hans ChristensenMain results-Initiated and build TWC A/S new Swedish subsidiary TWC AB in 2017 - 4 people employed-Developed full commercial strategy for Swedish subsidiary and implemented-In cooperation with CEO TWCI, developed new Export strategy for new World launch for Piece of Nature Brand – Roll out 1.1. 2018-Implemented new Sales & marketing strategy for all main export countries-Developed the brand Fruit Heroes for the UK market, achieving full listing in Tesco and the COOP-Developed the brand Fruttolino for all German speaking countries achieving full listing in Migros CH, METRO Germany, -Developed new Private Label Strategy for Castus focusing on major Key accounts world wide -
Business Unit ManagerDlg Jan 2010 - May 2012Fredericia, Syddanmark, DkGarta is a part of the DLG Group. DLG has a yearly sales volume of DKK 50 billion. Gartas sales volume is DKK 170m through the danish market and own subsidiary in Sweden and exports. Garta is a wholesale company focusing on the green markets. Garta has 4 divisions; Retail, Green Areas, Growth House & Fruit & Vegetables. Customers are only BtB. Garta has more than 10.000 products in the portfolio and 1.500 active customers. Reference to VP Kristian Hundebøll, DLG & CEO GASA Cees Kuypers.Managerial responsibilityTotal 38 people. Management group of 5 people -
Managing Director DenmarkModul-System A/S Jan 2009 - Oct 2009Mölndal, SeModul-System A/S is a daughter company of Håells Modul-System AB. The company produces & installs high quality shelving equipment for vans and lorrys. The company project sells its own produced products through 3 service centres and 6 service partners. The sales are highly technical and only BtB customers. Modul-System is market leader in Denmark. The customer base consists of large key accounts as Vestas, SSG, ISS, B & O, SEAS-NVE, SAC leasing, Renault, BaneDanmark, Brdr. Dahl, Energi Fyn. Reference to CEO David Mickelson for Håells Modul-System AB, Gothenburg Sweden.Managerial responsibility21 people. -
Sales & MarketingdirectorDacore A/S Sep 2006 - Jan 2009Dacore A/S is a producer of outdoor furniture imported from own sales office in China. Dacore is owned by the investment group LD Equity. The company has own production of cushions in Denmark. Dacore A/S is market leader in Denmark with a dominating position in the Scandinavian markets. Responsible for the total sales of the group. Products sold through own daughter companies in Sweden, Holland & Germany. Furthermore responsible for the sales through all retail chains in Denmark like DS, COOP, ICA, IDdesign, Silvan, Bauhaus, ILVA, Johannes Fogh, , Skeidar, XL, Bygma etc. Reference to CEO Askholm and member of the Board of Directors.Managerial responsibility3 sales managers (Denmark, Sweden & Norway, Europe) Total of 19 salespeople
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Head Of Marketing Toms UkToms Gruppen A/S Oct 2003 - Jun 2006Ballerup, Capital Region, DkResponsible for the overall commercial, strategic development of Toms UK’s entire brand portfolio in the UK as well as the products of Toms Denmark and Toms Sweden. Responsible for the growth of the company’s private label products within the trade sector. Responsible for the sales and marketing of Toms Ltd.’s products on the Danish and Swedish market. Customers include COOP, Dansk Supermarked (DS), Supergros, ALDI, ICA etc. Reference to Managing Director of Toms Ltd., Niels Petersen.Managerial responsibility2 Brand Managers, 1 Product Development Manager, 1 Trade/Marketing Assistant. Job assignmentsOverall development of new marketing department with Toms UK. Developing and implementing a new branded market strategy. Restructuring of Toms UK’s marketing activities and the development of trade marketing tools. To initiate and implement product rationalizations. Launching of highly profitable products under ”best production practice”. Increase sales and exposure of Toms Gruppen’s brands in the UK. To communicate and co-ordinate the sales and marketing activities between the UK, Denmark and Sweden for the purpose of optimizing the business and sales to the Scandinavian chains. Product negotiation with major key account customers including Tesco, Sainsbury’s, ASDA, COOP, Woolworth’s, Waitrose etc. -
Sales DirectorToms Gruppen A/S Jan 2003 - Oct 2003Ballerup, Capital Region, DkHead of Toms’s export department in Denmark. Responsible for the sales and marketing of the company’s entire export activities. Reference to CFO Henrik Frisch.Managerial Responsibility1 Marketing Manager, 2 Sales Managers, 1 Sales Coordinator/secretary and 1 Marketing Assistant.Job AssignmentsTotal sales and marketing responsibility for the export department. Overall management of the department. Responsible for budgets and control of targets. Formulation and implementation of strategies. Responsible for major key account negotiations in the relevant export countries, including Walmart, Costco, Target, Netto Germany. Optimization and coordination between relevant business units in Sweden, Norway and Denmark. Communication and motivation of the staff members of the department.
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Sales & MarketingmanagerToms Gruppen A/S May 2002 - Jan 2003Ballerup, Capital Region, DkResponsible for the sales activities within Developing Markets. Also responsible for the sales to Faroe Islands, Iceland, Holland, Hungary, Mexico, Germany, Austria and Finland. Managerial Responsibility1 Sales and Marketing Trainee and 1 Secretary/Sales Coordinator.Job AssignmentsNegotiation of annual product range sales, marketing, campaign and sales planning, sales budgets, product range development and rationalizations in consultation with key customers, agents and distributors. Development of Toms Gruppen’s brands. Responsible for product and design development for key markets in cooperation with Toms Gruppen’s business units in Denmark as well as abroad. Furthermore responsible for the total export product range as well as licences/royalty negotiations with world-wide liqueur brands in consultation with purchasing.
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Key Account ManagerToms Gruppen A/S May 2000 - May 2002Ballerup, Capital Region, DkResponsible for exports, tax-free sales and marketing of the company’s products to Finland, Sweden, Iceland, Faroe Islands, Belgium, Hungary and Luxembourg. Since May 2001 also responsible for the sales subsidiary Toms Holland as well as the German market. Job AssignmentsNegotiation of annual product range sales, marketing, campaign and sales planning, sales budgets, product range development and rationalizations in consultation with key accounts, customer consulting. Furthermore to secure the strategic transfer of the Finnish market to Toms’s Scandinavian Business Unit in accordance with Toms vision of one big Scandinavian Business Unit.
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Product Manager Toms IndustriToms Gruppen A/S Aug 1999 - May 2000Ballerup, Capital Region, DkResponsible for the development and marketing of products to the North American market as well as product and packaging development of private label products to key accounts in Europe, including ICA Sweden, Tesco and LIDL Germany.
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Sales Consultant - MercodanCoferro A/S - Mercodan Jun 1997 - Jun 19992730, DkCanvas sales, solution selling of technical products for the IT industry. Reporting to CEO Peter Gerlach Hansen -
Logistics Coordinator (Temp Position)Rank Xerox Jul 1997 - Jan 1998Responsible for servicing all technicians in Denmark.
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Sergent - Combat TroopsDanish Armed Forces Jul 1992 - Jun 1994
Michael Hjertebjerg Skills
Michael Hjertebjerg Education Details
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Copenhagen Business SchoolSales & Marketing -
Copenhagen Business SchoolInternational Marketing
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Dtu Diplom BallerupExport Engineer
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Sergeant Skolen SønderborgSergeant - Danish Combat Troops
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Sct. Knuds GymnasiumMathematics
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Bishop Verot High School - Exchange Student, Florida
Frequently Asked Questions about Michael Hjertebjerg
What company does Michael Hjertebjerg work for?
Michael Hjertebjerg works for Bito Storage Systems Nordic
What is Michael Hjertebjerg's role at the current company?
Michael Hjertebjerg's current role is Managing Director - BITO Storage Systems Nordic.
What is Michael Hjertebjerg's email address?
Michael Hjertebjerg's email address is michael@twc.dk
What schools did Michael Hjertebjerg attend?
Michael Hjertebjerg attended Copenhagen Business School, Copenhagen Business School, Dtu Diplom Ballerup, Sergeant Skolen Sønderborg, Sct. Knuds Gymnasium, Bishop Verot High School - Exchange Student, Florida.
What are some of Michael Hjertebjerg's interests?
Michael Hjertebjerg has interest in Family, Children, Wine And Food, Soccer, Snowboarding, Environment, Reading, Running, Disaster And Humanitarian Relief, Human Rights.
What skills is Michael Hjertebjerg known for?
Michael Hjertebjerg has skills like Fmcg, Strategy, Business Strategy, Business Development, Brand Management, International Sales, Marketing Strategy, International Business, Management, Sales Management, International Marketing, Key Account Management.
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