Michael Höflich Email & Phone Number

As the Managing Director of Tourismus Initiative München I lead the organizational development and the strategic communication of the association that represents over 250 tourism businesses and stakeholders in Munich. With over 20 years of experience in the media sector, I have a proven track record of delivering effective and innovative solutions for enhancing the visibility, reputation, and impact of the tourism industry in Munich and beyond.My core competencies include external communications, content marketing, public relations, public affairs, social media, media relations and moderation of conferences and congresses. I am passionate about creating and implementing communication strategies that showcase the diversity, quality, and sustainability of the tourism offerings in Munich, as well as fostering partnerships and collaborations with relevant political and societal actors.

Listed skills include Publishing, Digital Media, Marketing Communications, Mobile Devices, and 32 others.