Michael Holohan Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

London, England, Gb

Identified a gap in connecting the global community of trading card game enthusiasts and partnered with entrepreneurs to develop a platform to engage, run, track, and share tournament activities Aided in the software design and development of an online SAAS platform connecting players from all the over the world while streamlining the user experience and promoting efficiency in tournament executionPromoted platform adoption and through the community network effect achieved 500 monthly subscribers from independent tournament organizers with a global player base exceeding 20,000 individuals in less than two years Worked with international partners to promote growth across all continents except Antarctica Successfully ran multiple tournaments with over 200 players; hired and managed teams of judges, event organizers and vendors Worked with vendors/artists across US and Europe to create merchandise and foster a vibrant experience for event participants

Cary, Nc, Us

Trusted healthcare and pharmaceutical media professional handling plans of over $1 million dollars for campaigns such as non-addictive substitutes to opiatesResponsible for promoting Black Box pharmaceuticals and ensuring creatives met the strict FDA guidelinesDelivered campaigns for top pharma executives focusing on post-transplant kidney medicationsImplemented media plans and built out ad campaigns through Prisma and Campaign manager; monitored daily performance Conducted quarterly and yearly data analysis with analytics teams to determine impact and effectiveness of programs and gave feedback to maximize efficiency across digital and print mediumsCreated and presented insights to client teams on past and current plans along with proposed optimizations for buy-in Conducted research for proposing and delivering new campaigns strategies for vendorsDeveloped tailored campaigns to drive adoption of new treatments by pharmacists and not just physicians

Philadelphia, Pa, Us

Chicago, Illinois, Us

New York, New York, Us

• Work side by side with media planners to understand and create optimal client strategies that meet their business needs • Partner with the account and analytics teams to innovate new strategies tailored to accomplish the goals for each of my clients • Strategize and manage AdWords accounts for seven clients daily including keyword research, bid adjustments and creative optimizations• Traffic campaigns through DCM for video, audio and display assets; regularly strategize with vendors to optimize performance • Present analytics and insights directly to clients on a monthly basis to clearly explain performance against benchmarks

New York, New York, Us

• Conduct search query report analyses and make keyword bid adjustments as part of daily SEO tasks in Google AdWords and Pinterest to increase overall efficiency and reach of search campaigns across multiple accounts• Set audience targeting guidelines and build programmatic campaigns across a wide variety of platforms including display, social, video, and paid search• Optimize campaigns across Google AdWords, Snapchat, Pinterest, Facebook, Instagram, Display Video 360 and Brightroll, managing roughly $500,000 in monthly spend• Actively communicate across Client Solutions and Marketing Analytics departments to share findings and ensure the entire team is aligned with the client’s goals• Provided data analyses for campaigns that ran during Black Friday for our Quarterly Business Review and isolated specific trends which could be leveraged in the future

Washington, District Of Columbia, Us

Returned to the Advisory Board Company as an intern on the Strategic Planning team within the enterprise IT department. Strategic Planning was responsible for implementing firm branding across computing platforms, building campaigns showcasing new firm-wide software offerings and driving adoption of those offerings. My responsibilities included:• Streamlined user experience across multiple Box platforms, leading to higher tool adoption rates, improved workplace efficiency, and a reduced number of service desk tickets• Created analytic dashboards to track trends on issue management and resolution, which increased visibility between internal firm operation teams• Translated technical information into a ‘user friendly’ format for a broader knowledge base• Led a project that evaluated installed security software products and presented to C-Level Executives, helping to define future strategic investments

Charlottesville, Va, Us

• Analyzed marketing campaign participation and created over 500 new contacts to date• Coordinated Black Joe Lewis recording and took advertising / promotional videos of the event • Maintained music library of thousands of artists / records by inventorying new artists and categorizing music by genre, increasing the ability of programmers to effectively create show content

Charlottesville, Virginia, Us

• Identified over 100 new donor contacts across Virginia PACs to help fund programs to support ethics in public service, study public policy issues, and reform government through a non-partisan framework • Actively researched and identified 300 teachers to expand the High School Leadership program• Created marketing material for the Fourth Annual Autumn Gala which raised upwards of $50,000

Washington, District Of Columbia, Us

Strategic Marketing at The Advisory Board focused on sales lead generation for potential customers, as well as up-sell opportunities for existing customers. As a summer intern in the department my responsibilities included:• Analyzed member enrollments to identify new cross-sell opportunities • Improved sales team productivity and effectiveness by executing data quality reviews on Salesforce member contact records to ensure they were current and complete • Conducted a financial analysis of the iRound for Patient Experience product and analyzed current pricing strategy • Presented strategy on how to re-engage clients who previously decided not to buy ABC offerings after initial meeting

Master Of Science - Ms, Management And Marketing

Bachelor’S Degree, Media Studies And Politics