Michael Hookstadt Email & Phone Number

Chandler, Az, Us

Scottsdale, Az, Us

Phoenix, Arizona, Us

Collaborated with writers to ensure that the content intended for clients' websites resonated effectively, aligned with the organization's tone, and fulfilled the client's expectations.Utilized AI software to expedite the creation of requested content for clients.Employed Teamwork software to achieve daily objectives and monitor the progress of content orders. Participated in client calls to ensure their satisfaction with the received content and address any inquiries they had.Ensured that the content was enriched with specific keywords and links to enhance the visibility of clients' websites and improve their SEO performance.Outlined the parameters for the writers and articulated the essential content elements required to maximize webpage visibility.Managed content creation within each client's budget constraints, ensuring that all content pieces remained within or below the specified budget, and tracked expenditures using an Excel document dedicated to budget management.

▪ Collaborated with Goodwill marketing group to devise marketing campaigns. Managed website updates, bridging management goals with developer outcomes to achieve a successfulfinal product.▪ Executed cross-channel communication strategies utilizing platforms including Mailchimp, Instagram, LinkedIn, and phone calls for outreach and direct marketing.▪ Orchestrated end-to-end event/booth setup for an international convention in Las Vegaswithin a tight two-month timeline. Effectively engaged with 30,000+ attendees, forging newconnections to drive company growth.▪ Devised and executed a strategic social media marketing calendar, optimizing campaigntracking and streamlining approval procedures. Empowered leadership to review campaignsproactively and facilitated timely modifications.▪ Pioneered weekly content, doubling engagement on targeted digital platforms.▪ Authored a comprehensive white paper addressing the ongoing affordable housing crisis in Phoenix.▪ Delivered impactful PowerPoint presentations to brief leadership on crucial client insights,ensuring strong initial impressions and thorough meeting preparation.▪ Conducted research using diverse tools including Placer.IO, delivering vital data for identifyingoptimal Goodwill locations.▪ Formulated future site location criteria pages, enhancing client engagement and Thrive visibility.▪ Designed compelling flyers and informative site criteria pages for distribution during conferences and via email campaigns.

Chicago, Illinois, Us

▪ Spearheaded the modernization of outdated manual systems through the successful implementationof CRM technology, aligned with the company's real estate objectives. ▪ Conducted comprehensive training sessions, ensuring seamless adoption and utilization of the newCRM system, resulting in significant operational efficiency enhancement.▪ Contributed to Catholic real estate transactions and guided clients through sales processes. Tookcharge of end-to-end marketing responsibilities, including flyer design, email campaigns, site plans,and trade show giveaways.▪ Conducted in-depth research to compile databases on income statistics, local business landscape, andtraffic patterns in specific areas.▪ Provided strategic data analytics and reports to the Managing Director, CMO, and Brokers, resultingin heightened accountability and identification of over $1 billion in listing prospects.▪ Orchestrated and actively participated in sales and marketing meetings and client calls, generatingessential data and follow-up procedures for the sales and marketing team.▪ Directed, developed, and oversaw lead generation campaigns and marketing reports, culminating inthe establishment of a focused 30,000-contact database. Achieved an 80% increase in execution andfollow-up efficiency through streamlined reporting.▪ Created geographical maps to visually showcase existing deals and potential opportunities, aidingleadership in strategic decision-making.▪ Designed captivating "land vision" flyers to effectively market properties on behalf of clients.

▪ Innovated and executed Facebook Campaign strategies, achieving a 10% "likes" increase for a $13billion consumer packaged goods leader.▪ Spearheaded the development of numerous surveys and oversaw reporting and results analysis for a prominent $200 billion franchise client.▪ Proficiently oversaw survey management, reporting, and outcomes, consistently surpassing deadlines and maintaining a track record of excellence.▪ Managed the acquisition of 4 new consulting clients for the Growth Strategy Institute.▪ Orchestrated Canva and MailChimp e-blasts, digital backgrounds, and marketing automation inalignment with agency goals. ▪ Oversaw website copy and editing for B2B professional services clients, fueling substantial brandrecognition and visibility.

Bachelor Of Arts - Ba, Communication, General

Communication, General