New Cinema Ltd is the biggest distributor of footwear in Israel (excluding sport shoes). The company is the sole distributor of more than thirty global brands, and supplies more than 1000 wholesale stores. In addition, the company provides its products through its network of 65 company stores, and owns one of the largest online footwear stores in Israel. The company has around 400 workers and state of the art large logistic center in Israel. Lastly, New Cinema Ltd owns three daughter companies that specialize in fashion shoes, sport shoes and foot and uniform for workplaces.The company is co-managed by my brother and me. The humble beginning in 2006, was with 30 employees, three global brands, and wholesale activity. Together with a talented team, we brought the company to its current position.Since January 2020, I am a Director in the company, and less involved in the day to day management activity. I’m taking time off to recharge my batteries while looking for new endeavors.

ERN is the biggest company in check guarantee services. When I joined the company it only introduced to the market its service, which was unknown then, in Israel. In my role I was in charge of risk management policy and process, collection department and affirmation, and customer service department - which together comprised the majority of the service the company developed and provided. We led the company from a market penetration stage to growth and stability. Today the company is a clearance house for more than $2B per year.

Max (previous name: Alfa card / Leumi card), is currently the second largest Credit Card Company in Israel. I started with the company at its inception in 1998, when the company was the first in Israel to distribute in Israel a credit card, which is not of a bank. I started as manager of financial operations & collections and in 2001 I was promoted as financial control manager of the company.

Real Estate Focused Law firm that represented, among others, the Israel Builder Association. I’ve started as an Intern, and after obtaining my Law Degree, I was offered full time employment with the firm.