Michael Howarth Email & Phone Number

Cumberland, Ri, Us

United States

*Fade up on a shot of me sitting on the steps of a weathered farmhouse porch like Matthew McConaughey. I’m chewing ... something. Something earthy. Sunflower seeds? Hay? Dirt?Who cares. I just start talking ... “Some people call me Mike. Some people call me Michael. Some people call me the space cowboy, yeah. Some call me the gangster of love. Some people call me Maurice. But I digress. Here at Sennheiser, they call me the Manager of Content & Creative Strategy. Every morning, I rise with the sun, don my favorite pair of patched overalls, and head out to tend to the content crops planted on these endless storied hills ..."I oversee the Content Team for Sennheiser's Pro Audio Business Unit. "What the heck does that mean?!?", you ask. First of all, calm down, I'm happy to explain. The Content Team includes the Creative Studio, Relationship Management team, and PR. I help guide ideation, development, and execution of content for product launches, campaigns, social media, events, and dealers assets, etc. I work closely with category marketing managers, honing our messaging strategy across our product portfolios to ensure our product lines are rationalized and differentiated clearly for our various customer segments. *Quick-cut close-up of me riding a tractor, my face pensive but determined. Still chewing.*

Framingham, Massachusetts, United States

I took in stray ideas and gave them jobs at Bose. More specifically? I led the internal creative team for Bose Professional — the division of Bose Corporation dedicated to pro audio ingenuity — including portable PA systems, conferencing solutions, and installed sound systems. We crafted external-facing communications, including foundational brand and product messaging, visuals, animations, videos, and presentations. Bose Professional is all about helping people build better pro audio experiences. And the creative team helps communicate the what, where, why, and how of that mission. During my time there, that included creating digital and print collateral, event assets, social media assets, email marketing, website copy, case studies, brochures, sell sheets, flamethrowers, landing pages, lunch boxes, and action figures. It was all wicked awesome. And now it's vintage and collectible! Check eBay!

Framingham, Ma

Foxboro, Ma

My job was creative writing, story forming, campaign concept creation, and editorial QA. In partnership with graphic designers, videographers, and project managers, I channeled Schneider's brand voice and story, creating a wide range of assets — including in-depth customer stories, video scripts, and executive blog posts — that connected with our customers and drove sales. That's the front. What I really did was fight crime dressed as a bat. Because I'm Batman.

Providence, Ri

I was the lead copywriter for Jurassic World, Avengers, and Spider-Man, and I also wrote for Star Wars, Nerf, Angry Birds, and two new brands that Hasbro had in development. Responsible for extending the stories of these iconic brands to product packaging and online content, I oversaw many aspects of product naming, creative brainstorming, and brand voice guidelines in collaboration with the marketing, product design, engineering, graphics, and editorial teams. I am also widely believed to be the person responsible for getting Nerf wars banned in the Providence office, but I was only defending myself. And you know what the best defense is.

Cumberland, Ri

There's nothing funny at the end of this one.* I was the senior copywriter at inMusic, the parent company for a family of premier musical equipment and technology brands.I contributed heavily to all areas of marketing and writing, helping to develop a unique and consistent personality for each brand and each product. For each of these worldwide brands, I was responsible for the strategy and execution of copy in the following areas: - Web Content- Email Marketing- Print Advertising- Packaging- POP Displays- Press Releases- Promotional Assets & Collateral- Trade Show Assets- Newsletters- Product Videos- Style GuidesinMusic Brands is the parent company for AIR Music Technology, Akai Professional, Alesis, Alto Professional, ION Audio, Numark, M-Audio, and Sonivox.*Told you.

Clark University Bookstore

Seekonk, Ma

Dedham, Ma

A.S., Communications

Education record