In my current role as the Regional Sales Manager, I oversee sales operations across a five-state Southeast territory, managing a portfolio of 10 European breweries. My role involves strategic planning for pricing and promotions, inventory control, and resource allocation to maximize ROI. I design sales strategies to adapt to market changes and consumer preferences and also engage partners through storytelling to build strong brand relationships. Here are some key achievements so far:● Garnered the highest overall depletion growth in the territory during the challenging fiscal year of 2024.● Streamlined wholesaler network, leading to enhanced profitability and elevated customer service standards.● Navigated economic headwinds and shifts in consumer tastes to achieve positive sales growth in 2024.

During this role, I led a dynamic sales team across a multi-state region, exceeding annual sales and profit goals. My duties involved strategic leadership, relationship building, and pricing model management. I directed portfolio management for craft beer brands and implemented sales strategies to boost profitability. Lastly, I coached team members in advanced sales techniques and product knowledge. A few of my proudest accomplishments include:• Led region to become the highest performing within the company from 2020 to 2023 via team management and sales excellence.• Owned strategic direction of seven to 14 team members, comprising managers and salespeople, to drive achievement of yearly sales and profit goals within a region spanning seven states.• Boosted revenue and market share for two esteemed craft beer brands, focusing on independent distribution channels.• Implemented targeted pricing strategies and optimized price support, amplifying gross profits by $4.5M across two years.

Some of my primary responsibilities during this stint were to manage an eight-state territory in the Southeastern US, overseeing sales operations, budgeting, and strategic planning. I led wholesaler training programs, implemented inventory control systems, and developed sales and distribution strategies. I also handled key accounts and P&L management. This tenure was marked by the following milestones:• Forged strategic partnership with Walt Disney Parks, achieving a 237% increase in sales volume over five years.• Enhanced market visibility and sales through effective wholesaler collaboration, influencing pricing and inventory turnover.• Devised and realized sales initiatives to support the creation of three additional roles within the territory due to substantial sales volume growth.