I led strategy, business development (M&A and partnerships) and international for SANUWAVE®.As the leading end-to-end advanced wound care solution, SANUWAVE® addresses the entire wound care pathway through our portfolio of noninvasive and biological-response therapeutics. SANUWAVE’s dermaPACE® and UltraMIST® Systems work by activating the body’s normal regenerative process using shockwaves and ultrasound, as the core of our energy-based therapies for wounds.

Advised CEOs and leadership teams on strategy and growth transformation programs that included go-to-market strategy, international market entry strategy, M&A, and strategic alliance & partnership transactions. Universus provided strategic solutions to medical product companies seeking market entry and growth in Brazil and other Latin American markets. We provided strategic market assessments and created market development strategies for new, innovative technologies. Our network of C-level relationships in the medical products industry across LATAM enabled us to identify, introduce and manage strategic alliance and partner relationships that enhance enterprise value for our clients.Publicly Traded Medical Device Company• Supported CEO in strategy development and prepared Board of Directors strategy presentations.• Presented opportunity analysis, market sizing, and prospective partnership candidates to client related to a Brazilian market entry strategy that facilitated rapid entry into the 4th largest medical device market in the world for the client’s medical device.• Identified four prospective Brazilian partnership alternatives and led two partnership candidates through the complete deal process, identification, presentation, due diligence, and board approval.• Identified and presented two partnership alternatives: (1) an exclusive licensing agreement with a large global pharmaceutical company valued at a $20+ million NPV and (2) an equity joint venture partnership with a leading Brazilian medical products company with strong hospital sales and distribution capabilities.• Delivered the equity joint venture transaction that included a $1mm investment by the Brazilian partner, including an $800K technology transfer fee and a 45% equity stake for the client, as well as option rights for additional South American markets and medical technologies. • Prepared financial analyses, valuation models and presentation materials.

Member of the network partner group for a strategy consulting joint venture established in 2013 by the largest law firm in the world, Dentons, and Wirthlin Worldwide International. The firm provided strategy and advisory services to assist clients expanding globally with international market entry strategies involving cross-border joint ventures, strategic alliances, acquisitions, and strategic investments.

International investment firm focused on private equity investments in the affordable housing segment in India.

Top rated employee in 2007 for a $4B division of Coca-Cola North America that reported directly to the VP of Strategy & Innovation. Member of a strategy team assembled to change the division’s growth trajectory through market insights, product innovations, new product category entries, and business model alterations. • Developed and launched entries into coffee category based on low cap, low risk, and win/win business model. Led to highest $ margin in Business Unit and being recognized with the division’s “Big Impact Award” in July 2007.• Prepared and presented business case recommendations to senior management that addressed business challenges. • Recommended an acquisition strategy to enter the coffee category after identifying the value and strategic fit in two distinct acquisition targets - Keurig Green Mountain and a privately held roaster and distributor.• The strategy received CFO and CEO approval, which authorized the formation of a cross-functional M&A team to evaluate the opportunities. At the time of the authorization the market capitalization of the primary target, Keurig Green Mountain, was $225 million. In 2014, Coca-Cola acquired a 16% stake in Keurig for $2.3 billion. • Developed and executed a foodservice coffee market entry strategy that encompassed a unique brand licensing and partnership structure, commercialization of product and equipment, conception and construction of a new business model, and market launch of a product with double the operating income than soft drink products. • Led cross-functional team of marketing, sales, finance, legal, equipment service and supply chain professionals through the Stage-Gate product innovation process and product launch. • Assigned to replace M&A resource and successfully managed execution of a 15-year multi-party supply and trademark license agreement with the Colombian Coffee Growers Federation for the Juan Valdez brand. • Led coffee category training of 600+ marketing and sales professionals.

Completed a variety of consulting engagements focused on strategy and business development initiatives for startups and early-stage companies. Evaluated numerous startup company investments on behalf of prospective investors.Privately Held National Provider of Commercial Services & Supplies• Developed the turnaround strategy and designed the geographic market expansion model that transformed an unprofitable, single location startup competing in a $4B B2B commercial services sector into a profitable national service provider with a $20 million top line improvement within two years. • Identified the convergence of macro trends and key strategic insights in the global container shipping industry that served as the basis to transform the business model into an innovative, less capital-intensive model compared to established industry peers. • Execution on the strategy and business model alteration enabled the company to achieve a significant cost leadership position, acquire numerous national account customers, secure strategic investments from major industry participants, and raise $20 million in equity capital.