Michael Hughes is a Head of Research and Insight at FMCG Gurus at FMCG Gurus. They possess expertise in consumer behaviour, market research, customer insight, market analysis, fmcg and 19 more skills. Colleagues describe them as "The great thing that distinguishes Mike is his passion for unearthing consumer insights and knowledge of consumer trends. It is hard to find a more authoritative figure on the topic who so infectiously manages to inspire clients and colleagues alike - this expertise he uses to deliver first rate opportunity finding and strategic recommendations. I have always been impressed by Mike's ability to quickly decipher client's business and generate ideas to drive their product and marketing efforts. A fantastically action-orientated and positive person, and great manager - Mike is someone you want on your team and fighting for your business. " and "Michael is a passionate, diligent, personable and knowledgeable research and analysis professional. He puts his heart and soul into any task given to him, never giving less than 110% and this shows in the results he delivers which are invariably insightful, professional and thorough. I have had the pleasure of seeing Michael's career evolve from being a graduate through to the more senior positions he now commands and I believe that he has a lot more to offer in the coming years."