Executive consultant providing outsourcing solutions for mid-term and long term needs. Practice includes strategic marketing, marketing communications, brand management, marketing and business partnerships, competitive intelligence. Extensive experience in hospitality industry and consumer marketing. Applications have included: global expansion of US-based brands; brand re-positioning and product innovation; building and leveraging enterprise business alliances; marketing partnerships and sponsorships; situation assessments and recommended actions.Current interest: working with multi-channel marketers to realize material improvements in campaign effectiveness and results through selective application of strategic marketing discipline in key areas (e.g. goal-setting and measurement, communications strategy, brand/product/service positioning, consumer experience, purchase dynamics and loyalty.)Specialties: Travel and hospitality industries; branding, marketing strategy and communications, alliances and partnerships, international expansion, owner & franchise relations.
Listed skills include Marketing Strategy, Brand Management, Marketing Communications, Marketing, and 12 others.
