Head of Brand Strategy

Leading and shaping the direction of a team of media strategists in one of Australia's most dynamic, rapidly growing and consumer centric media agencies. Key agency clients include; GM Holden, Kraft, Schweppes, Disney, Mattel, McCain, Nintendo, Adidas, Australian Super and Australian Unity.

Account responsibilities included:Bupa - HBA, MBF, Mutual CommunityGuide Dogs Victoria - Support ScentPatties Foods - Four'N Twenty, Herbert Adams, Patties, Nanna's, Creative GourmetMars Petcare - My Dog, Dine, Exelpet, Advance and Chum (which recently won Silver Cannes for Radio)SCA - Sorbent, Sorbent Velvet, Handee UltraPacific Brands (pitch win) - Holeproof Explorer, Holeproof Heroes, Jockey, KingGee, Hard Yakka, StubbiesFederal Government (pitch wins) - National Broadband Network, Australian Taxation Office & Dept of Families, Housing, Community Services and Indigenous AffairsVictorian Government (pitch win) - M1 Upgrade. Melbourne Food and Wine Festival (pitch win)Mercedes-Benz - Dealers, National Brand, Finance & Insurance DrinkWise - "kids absorb your drinking" campaignSimply EnergyHighlights include:The transition of HBA, MBF and Mutual Community health insurance brands into, and in turn the launch of the Bupa Healthcare brand under the "Find a Healthier You" campaign. A significant multi-channel, multi stage, organisation-wide, research and insight driven credentialling, transition and launch project. This vast project was awarded 1 Silver and 1 Bronze Effie Award for its effectiveness. Four'N Twenty Magic Salad Plate campaign. A multiple award winner globally including 2 Gold and 1 Bronze at Cannes, 2 Gold Effie Awards, Grand Prix at APMA, Best in Show at MADC and 4 Gold at the New York Festivals.Guide Dogs Victoria Support Scent campaign. Which has been recognized in almost every international creative awards show including 1 Gold (direct) and 2 Silver (integrated/titanium and promotion/activation) Cannes. The campaign's effectiveness was recognized with 2 Silver Effie Awards.The development and execution of the award winning DrinkWise "Kids Absorb Your Drinking" campaign which required innovative research, insight and strategy development and significant stakeholder management to ensure an effective and positive creative outcome.