Leveraged a strong background in branding, UX analysis, and web/application design, to consistently deliver innovative solutions that enhance user engagement. Excellent communication skills put clients at ease, guiding them smoothly from the discovery process through to project launch. Showed a proven ability to lead cross-functional teams and translate client visions into impactful digital experiences.

Led the creation of over 200 rapid prototypes for clients in the US and AU, while also managing design systems and training new hires on internal best practices. Additionally, analyzed analytics data, heat maps and user testing studies to provide actionable insights for accessible data-driven design decisions.

Spearheaded the development of rapid prototypes, collaborated closely with engineering teams to address user needs, and led a comprehensive re branding initiative, guiding the creative process from discovery to web design. Supported the sales team by creating pitch decks, trade show booth designs, and promotional materials, while also developing videos and motion graphics for user walkthroughs and social media assets.

Developed logos and brand guides tailored to client demographics for consistent campaign aesthetics. Created comprehensive websites adhering to best practices, collaborated closely with the development team to integrate branding, motion, and enhance usability. Collaborated with the advertising team to produce motion graphics aligned with brand guides for use across social media, streaming services, and television.

I have played a pivotal role in elevating our marketing efforts across multiple channels. This includes expanding our email campaigns to target non-converted visitors and integrating daily eblasts for enhanced customer acquisition. On the web, I spearheaded a site rebuild and migration to a modern CMS, simplifying the purchase process and improving conversion rates. Additionally, I developed a comprehensive brand guide, sample pack, and designed print marketing materials. In the realm of video, I created informative customer help and product explanation videos to reduce phone wait times. My leadership extended to providing direction and graphic solutions for various teams, while my UX/UI enhancements were informed by data-driven insights, ensuring a top-notch user experience.

In my multifaceted role, I've harnessed my photography skills for both on-site and remote capture and editing of bottles, vineyards, and staff, ensuring stunning visual representation. Additionally, I've crafted custom labels and product cases tailored to our clients' specific requirements in the packaging domain. Moreover, I took charge of building and overseeing our company's inaugural web presence, strategically focusing on lead generation and facilitating customer inquiries.

In my diverse role, I've overseen campaign management, successfully developing and managing numerous initiatives for San Diego nonprofit organizations. To ensure campaign effectiveness and relevance, I conducted insightful focus groups with the target audience. Leveraging valuable feedback, I produced outdoor media such as billboards, bus stops, and bar signage closely aligned with campaign objectives. Additionally, I spearheaded web development, creating user-friendly solutions that empowered nonprofit staff members to easily maintain their web presence once implemented.