Managing Partner / Director – NBA Retail, Titanomachy International, Inc.July 2019 to PresentBuilt Titan’s NBA Store business from the ground up starting July 2019.- Introduced the first NBA Online store in the Philippines in August 2020 (mid pandemic) and exceeded sales targets by 19%. - Opened Titan’s first NBA B&M store in May 2022 and exceeded targets by 49%.- Conceptualized the NBA Store’s apparel and accessories business strategy to expand Titan’s product footprint in… Show more Managing Partner / Director – NBA Retail, Titanomachy International, Inc.July 2019 to PresentBuilt Titan’s NBA Store business from the ground up starting July 2019.- Introduced the first NBA Online store in the Philippines in August 2020 (mid pandemic) and exceeded sales targets by 19%. - Opened Titan’s first NBA B&M store in May 2022 and exceeded targets by 49%.- Conceptualized the NBA Store’s apparel and accessories business strategy to expand Titan’s product footprint in the market by 60%.- Designed a strategic roadmap across product, marketing and retail functions for Go-To-Market strategies that capitalize on the rhythm of the NBA league as the sales trigger.- Maximized partner brand margins by negotiating optimized sales discounts.- Launched a new NBA Philippines Hyperlocal product category that integrates high demand product, affordable pricing and high margins.- Achieved overall business profitability and a healthy cashflow by providing strategic direction on product buys and payables. - Synergizes with the NBA principal and partner brands to roll out localized initiatives. Show less

Overall head of non-retail sales & distribution of Titan Properties- Maximized opportunities provided by the Titan brand by introducing local in house apparel. This is an end to end process that includes product design, forecasting, production and sales distribution. - Expanded Titan’s distribution by providing institutional sales as an incremental channel.- Enhanced Titan’s credibility as a Basketball Retail specialist by providing local performance game apparel via Titan’s… Show more Overall head of non-retail sales & distribution of Titan Properties- Maximized opportunities provided by the Titan brand by introducing local in house apparel. This is an end to end process that includes product design, forecasting, production and sales distribution. - Expanded Titan’s distribution by providing institutional sales as an incremental channel.- Enhanced Titan’s credibility as a Basketball Retail specialist by providing local performance game apparel via Titan’s partnership with LGR apparel - Managed product clearance and disposal margins (via Owned & Outright disposal partners).- Integrated the Jason Markk Sneaker Cleaning solution as an essential for the Sneakerhead’s footwear maintenance needs. Show less

Overall head of Finance for Titan & affiliate companies (Titan Barbershop, RSA-Titan & Slam Philippines)- Managed the P&L, payroll, tax compliance and daily disbursements of Titan and affiliate companies.- Established healthy relationships with partner banks and was able to open non collateral credit facilities.

Overall head for the Ellesse Business unit - Reports directly to the President of the Primer group to provide corrective direction for the Ellesse business unit.- Proposed a change in product strategy, marketing and retail executions to improve sales.

Overall head of product marketing & communications for adidas PhilippinesREPORTING LINE- Direct Report to the Brand Director for Southeast Asia and Country Manager for Philippines- Heads the local marketing team with 3 reporting managers – 1 Brand/Sports Marketing Manager and 2 Trade Marketing Managers BRAND MARKETING/SPORTS MARKETING- Provides direction to the Brand/Sports Marketing Manager for all local executions.- Integrates SEA strategies into the local executions… Show more Overall head of product marketing & communications for adidas PhilippinesREPORTING LINE- Direct Report to the Brand Director for Southeast Asia and Country Manager for Philippines- Heads the local marketing team with 3 reporting managers – 1 Brand/Sports Marketing Manager and 2 Trade Marketing Managers BRAND MARKETING/SPORTS MARKETING- Provides direction to the Brand/Sports Marketing Manager for all local executions.- Integrates SEA strategies into the local executions to provide 360 degree support packages for 8-10 annual product campaigns. - Optimizes marketing budget allocation based on prioritization of brand campaigns.• Provides framework for local ATL, BTL and Sports Marketing strategies to support brand campaigns.• Provides rationalization and structure for athletic & non-athletic brand assets• Aligns visual merchandising support & timing with the local Retail TeamPRODUCT MANAGEMENT- Mentors two Trade Marketing Managers to support the local product requirements- Heads all local business reviews and summarizes inputs to brief SEA Product Marketing for the local product range build.- Aligns local product mix with seasonal SEA/Global initiatives and brand support.- Negotiates the nationwide product distribution strategy with the sales team to minimize account overlap and maximize sell-out.- Collaborates with sales heads to maximize key marketing investments and to map out overall product forecast to meet local budgets.- Organizes marketing presentations for product sell-in during local trade shows. Show less

Over-all head of product marketing for the Basketball and Running categories for SEA - Aligns global strategies with local market demand to design an overall SEA merchandise plan. Creates range subsets for each of the 5 SEA countries based on local budgets. • Provide strategic range size, pricing and channel differentiation• Select strategic product drivers and align plans with local Product, Retail, Sports Marketing and Communication Managers to provide holistic packages.… Show more Over-all head of product marketing for the Basketball and Running categories for SEA - Aligns global strategies with local market demand to design an overall SEA merchandise plan. Creates range subsets for each of the 5 SEA countries based on local budgets. • Provide strategic range size, pricing and channel differentiation• Select strategic product drivers and align plans with local Product, Retail, Sports Marketing and Communication Managers to provide holistic packages. - Collaborated with the Philippine adidas team to roll-out the Ateneo-La Salle UAAP Basketball UAAP Campaign. This initiative maximized brand visibility by the introduction of school fanwear into the retail adidas channels. It increased basketball revenue by 20%.- Increased the Running category product sell-thru by 40% by integrating product awareness campaigns into local running events at the height of the running craze. Show less