Michael Irving Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

• Lead the brand building efforts, together with dedicated sales team in establishing 250+ points of selective and sought after distribution channel across North American market • Develop and implement powerful strategic ideas that shape brand identity and business strategy • Highly effective in accelerating brand awareness and market penetration by providing a clear, consistent and maximum communication impact through an integrated marketing process from concept to market activation, ensuring alignment of creative and business goals• Formulate in-season strategies to increase revenue and ensure profitable results through richer offerings, cross-selling and up-selling techniques, including replenishment programs, introduction of new product categories and client services• Cultivate various strategies together with key partners such as Barneys and Nordstrom to identify action plans in meeting client expectations and various objectives; sales projections, revenue targets, profitability results, and consumer engagement per sq. ft. based on sales history and current market trends• Curate together with creative department in-store experiences such as shop corner build outs, in-store campaigns, branded events, and window installations

• Part of the core team that conceptualized, built and launched the global contemporary men’s sportswear label• Managed global sales, distribution channel, marketing and visual merchandising strategies • Managed key initiatives and oversaw day-to-day necessities of business including management of finances to ensure revenue alignment and profitable results• Developed strict timelines for product development, production lead times, distribution and milestone goals in conjunction with market calendar and delivery windows

Greater New York City Area

• Developed marketing initiatives, including media placement, celebrity and influencer partnerships, distribution of press releases and corporate branded materials for Donna Karan Collection• Implemented consumer and press events to support local market promotions that included fashion shows, department store activities and retail store openings• Leveraged existing media relationships and cultivated new contacts with media and industry leaders while evaluating opportunities for partnerships, sponsorships and advertising

Greater New York City Area

• Managed product development and marketing strategies for global licensed businesses including dress shirts, bottoms, belts, ties, socks and underwear• Managed the product development process, ensuring all collections incorporated design integrity, product innovation and commercial value• Created and implemented licensee product merchandising, pricing and distribution plans in accordance with licensing agreements